Title: Search Engine Optimization For Dummies
Author: Bruce Clay
Description: Bruce Clay’s mega desk reference on SEO, “Search Engine Optimization All-in-One For Dummies” is now in its third edition. Bruce Clay, Inc. partnered with Wiley, publisher of the For Dummies series, to produce this 765-page, fully indexed guide for businesses and marketers (available on Amazon and Barnes & Noble). The third edition stays true to the For Dummies style of easy-to-read, accessible content. This all-in-one volume (nine books in one!) gives business owners and marketers the principles, methods and tools they need to:
- Develop a keyword strategy
- Learn from competitors and better position themselves to be found online
- Design a site that appeals to customers and search engines
- Optimize your site for mobile and a good user experience across devices
- Create compelling content and build your brand
- Deal with international search engines
- Use analytics to monitor SEO efforts