The headline is shared mostly in jest, but this topic is one worthy of serious attention. The question at hand is whether or not the general advice shared in popular blogs and books when designed to be snappy, shareable, and consumable, help or hinder the ability to learn critical and important lessons in social media…. [Continue Reading]

Social media is fast becoming an essential part part the marketing mix for brands. Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. According Forrester Research’s most recent Interactive Marketing Forecast, social media marketing will grow at an annual rate… [Continue Reading]

Social media might be old. It might even be a dead buzzword. That’s why you need to paint a picture that’s more meaningful and encompasses what “social media” as a label really is. Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. Others have been… [Continue Reading]

I’ve been using this strategy for social media management for a few months now, and have found it to be extremely helpful. It has proven to be effective with all of the companies I’ve used it for. I call it 3-2-1. It’s quick, easy, and can all be set up in advance as to allow… [Continue Reading]

Web 3.0 from Kate Ray on Vimeo. If like me you have heard the term Web 3.0 and the semantic web, but aren’t really sure what it means then watch the video I have embedded below. It is around 15 minutes, but is well worth the time investment. If you can’t spare the time I… [Continue Reading]