Heavy Users Are Big Spenders on Facebook, Twitter

Online retailers are taking to social media in a big way. They tend to be some of the biggest beneficiaries ofsocial network users who friend or follow corporate pages. More than nine in 10 are planning a Facebook presence by the end of 2010. And some, such as Levi’s, have adopted Facebook’s new “like” button on… [Continue Reading]

25 Characteristics of Highly Effective Social Media Campaigns

There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don’t notice the size of their guitars though. What we notice is the kind… [Continue Reading]