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Strumenti SEO gratuiti e premium

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Strumenti SEO Gratuiti

Ultimo Aggiornamento: Novembre 2016

Le risorse più valide per i web master, gli strumenti SEO immancabili nell’arsenale di ogni nerd che si rispetti in un elenco in continuo aggiornamento.

Webmaster tools

Analisi HTTP Header

Validators

Analisi web server e prestazioni

Analisi marketing

Analisi dei competitor

  • AdWords Keyword Planner: usa l’URL del competitor nel Keyword Planner tool e studia le parole suggerite
  • Ahrefs: con la batch analysis si può avere una rapida overview dei backlinks e dei segnali sociali
  • Fresh Web Explorer: scopri dove vengono menzionati i tuoi competitor
  • Market Samurai: il modulo Top 10 SERP comparison mostra una griglia a gradazioni colorate con alcune metriche di ranking
  • Mozbar: fornisce metriche sul sito che stai navigando e info in SERP
  • MozCheck: Bulk URL checker per estrarre statistiche da Moz di URL multipli.
  • Quicksprout: competition research by Neil Patel
  • Open Link Profiler: backlinks finder
  • Open Site Explorer: individua le pagine più linkate dei competitor
  • Reverse Internet: competitive intelligence che include l’individuazione di tutti gli account Google Analytics
  • SEMrush: domain vs. domain tool individua le parole chiave usate dai competitors
  • SEOmoz: analisi SEO On-page
  • SERPIQ: analisi dei competitor e delle loro parole chiave
  • Similar Sites: strumento per individuare siti simili
  • Similar Web: Via Avinash at Mozcon
  • Site Alerts: per un insight istantaneo del sito web, è possibile attivare un alert via email
  • Web Me Up: analisi del profilo dei backlink, a pagamento
  • Woorank: per una veloce overview di alcune metriche del sito

Crawlers software

Crawlers online

Analisi codice

Analisi Backlink

Backlink earning

Sitemap.xml

Analisi delle parole chiave

Ranking parole chiave

Analytics tools

Penalizzazioni Google

Copywriting

Content Strategy

  • Content Gems: trova e condividi rapidamente contenuti di qualità
  • Content Strategy Generator Tool: strumento di SEOgadget che aiuta a pianificare una content strategy in modo intelligente, keyword research con stime di traffico
  • Contently: strumento per la Content “story” creation
  • Copyscape: Copyscape serve sia come plagiarism checker (trova chi copia i tuoi contenuti) che come verifica per i duplicati interni
  • Enigma: database per navigare i dati pubblici
  • FAQ Fox: trova le domande tipiche della tua nicchia di mercato
  • Fresh Web Explorer: questo strumento controlla e tiene traccia di un set di parole chiave nel tempo ed evidenzia il tipo di contenuti che viene maggiormente condiviso sulla rete
  • Google Public Data: dati utili per pianificare una content strategy con ricerche, infografiche e altro
  • Headline Analyzer: Emotional Marketing Value Headline Analyzer.
  • Similar Page Checker: questo strumento è usato per individuare problemi di contenuto duplicato
  • Speechpad: servizio di traduzione
  • Triberr: comunità di blogger e influencer
  • Wiki Mind Map: tool per creare mind-map da articoli di Wikipedia
  • Content & Headline Idea Generator: inserisci il topic e ti verranno fornite idee e titoli

Robots.txt

Mobile

Responsive Design

Conversion Rate Optimization

Tools Domini

Security

All-in-one Suites

Impersonal Search

  • impersonal.me: ricerche su Google de-personalizzate
  • Search From: per simulare la ricerca su Google da diverse ubicazioni geografiche

SEO Multilingua

RegEx

Fogli e plugins per Excel

Software SEO a pagamento

Local SEO

Online Reputation Management

PPC

Rank Checking

  • Rank Checker for Firefox: This light and easy desktop tool checks rankings with the click of a button. Quick, easy and free
  • Rank Trecker: il miglior software per tracciare la visibilità online

in aggiornamento…

Site Analysis

  • Aardvark bookmarklet: Mouse over page elements to see HTML data like div classes & IDs.
  • Backlink Over Optimization Analyzer: Anchor Text Over Optimization Tool.
  • Bing Webmaster Tools: Bing users will thank you.
  • Builtwith.com: Get an overview of site metrics.
  • Check All the Links on a Website: “Find Broken Links, Redirects & Site Crawl Tool.”
  • Compression / gzip test tool: A simple online web page compression / deflate / gzip test tool.
  • CSS Sprites: Create CSS Sprites Online.
  • Developer Toolbar for Firefox: Many use cases – a Swiss Army Knife of tools.
  • Fiddler2: Website Debugger.
  • Foxyseo toolbar: Get various site metrics.
  • Frobee Robots.txt Checker: Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.
  • Google Page Speed Insights: Tools, data, and insights to improve your page speed.
  • Google Penalty Checker: Google Penalty Checker tool.
  • Google Plus 1 Checker: Google Plus One Checker in Bulk!
  • Gtmetrix: Pagespeed & Yslow grade, great report!
  • Gzip Check: Check if Gzip is enabled.
  • HTML Markup Validator: W3C HTML markup validator.
  • HTTP compression and conditional GET test tool: Some web servers enable HTTP compression and conditional GET to reduce bandwidth usage with browsers that support these technologies. Use this tool to test whether a webpage supports HTTP compression and conditional GET.
  • HTTP Compression Check: Check if compression is on.
  • IIS Search Engine Optimization Toolkit: IIS Search Engine Optimization Toolkit.
  • Image & Link Analyzer: Check All Links or Images on a Page.
  • META SEO Inspector: Inspect Meta Data via Chrome Plugin.
  • Mobile Test Me: Check how a site looks on various mobile devices.
  • Moonsy: Various tools – check dmoz, backlinks, DA etc.
  • Neil Patels Website Analyzer: Get various stats on your site and where you might make improvements.
  • On-Page Optimization Tool: Check the Important SEO Content on Your Webpage.
  • Page Speed Tool: Check the Speed of your site and your competitors.
  • Pingdom: Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.
  • Qualys SSL Labs: Enter domain to test SSL Certs and get a report.
  • Rex Swain’s HTTP Viewer: See URL HTTP status.
  • Robots.txt Checke: Use robots best practices and discover hidden errors in your robots.txt files that may cause search engine crawling problems.
  • Screenshots dot com: Better than way back machine – easy way to quickly see past versions of sites.
  • SearchMetrics: SEO, Social, Rankings, keyword and backlinks report tool
  • SEO Crawler: Crawler – cloud based, allows export – max 250 URLs – plus other tools.
  • SEO Quake: Get key metrics & data quickly – use plugin or toolbar.
  • Similar Web: Via Avinash at Mozcon – use to get a sh*tload of data on your and other’s sites
  • SPDYCheck.org: Check if a website properly supports the SPDY protocol, the super-fast HTTP replacement, and troubleshoot any problems with the configuration.
  • Sprite Me: Create CSS Sprites out of background image using bookmarklet
  • Sprite Pad: Create CSS Sprites – drag and drop interface
  • Spy On Web: You Can Disclose Websites With The Same Google AdSense Code, Google Analytics Code, IP Address etc.
  • SSL Server Test: Analysis of the configuration of any SSL web server on the public Internet
  • URI Valet: A great tool for digging into server headers, canonical information, analyzing redirect problems and more.
  • Wayback Machine: Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.
  • Web Page Test: Page Speed Tool via Ian
  • Woorank: Get a quick overview of site metrics

Social Media

  • Circle Count: Google Plus Analytics
  • Facebook Debugger: Debug your OG tags
  • Facebook Power Editor: Facebook Power Editor Download page
  • Find People On Plus: The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.
  • Follwerwonk: Find influencers; competitive research.
  • Gplus data: Google Plus trends and stats.
  • Hashtagify: Search and find the best twitter hash tags.
  • Hootsuite: Create tabs to listen on a particular topic or hashtag
  • Know Your Meme: Internet Meme Database
  • Knowem.com: Check for if your brand is available across multiple social sites
  • Meme Generator: Easy way to generate those images with text at top and bottom like “what if I told you…”
  • Pinterest Rich Pin Validator: Test structured markup and get approval in same process (per Cyrus’ Moz post)
  • SharedCount: Want to know how any piece of content was shared socially across the major services? This is the tool to use.
  • SharedCount API: Harnessing the combined statistics of Google+, Twitter, Facebook, and more, the SharedCount API puts a ton of social data at your fingertips.
  • Social Authority API: How much reach and social authority do your followers have? How about the people you’re trying to connect with? The free Social Authority API will tell you.
  • Social Crawlytics: ID competitors most shared content
  • Social Sites Image Size Template: Complete data on all image sizes for major social media sites
  • Sonar Solo: Visualize social trends
  • Twitter Land: Social media analytics
  • Twitter Validation Tool: First submit domain (per Cyrus’ Moz post) – then check URL
  • Twitteronomy: Analytics and more for Twitter via Matt McGee glowing recommendation.

Structured Markup

  • Good Relations: Good relations snippet generator
  • Google Data Highlighter: Use to grab HTML Markup
  • Google Plus Schema Creator: Google Plus Schema Creator
  • Google Structured Data Testing Tool: If you use Schema.org microformats or any other type of structured data, this tool will verify your markup.
  • Schema Creator: Everyone loves using Schema.org, but the microformats are difficult to write by hand. This generator from the folks at Raven simplifies the task.

Miscellaneous Tools & Toolsets

  • Ontolo – Extract Unique Hostnames: Extract unique hostnames
  • Ontolo – Remove Dupe Hostnames: Remove duplicate hostnames
  • Scraper Tool (Desktop): Desktop scraper / data harvester
  • Seer Toolbox: SEER opened up its internal toolbox for everyone in the world to use. These are the same tools used in-house at SEER, and they rock.
  • SEO Automatic: Lots of great tools here
  • Small SEO Tools: All kinds of tools to choose from, pretty cool!
  • Virante SEO Tools: Virante offers a number of high quality SEO tools to the public. These are often the same tools developed for the Virante team, opened up for public use.
  • A/B Test Calculator: Creates a bell curve.
  • Aleyda Solis’ Tools List: Aleyda Solis’ Tools List.
  • CloudFlare: How do they make CloudFlare free? It works both as a CDN and a security service to provide your website with speed and safety.
  • Convert HTML markup to markdown – via Matthew Henry at Portent.
  • Evernote: Keep stuff in the cloud, notes, screenshots, etc.
  • Google Local Search Weather: Like MozCast – Daily Ranking Changes for Google Places for Business.
  • Google Page Speed Service: Singed up several times, never heard back.
  • Google Play URL Builder: Link tagging for Google Play Apps.
  • Google Scraper Report: Report if a site has scraped you and is outranking you too.
  • Google URL Removal Tool: Remove outdated content from the search results, public tool.
  • Internet Marketing Ninjas SEO Tools: The Ninjas are some of the best SEOs and online marketers out there, and they’ve put some of their best tools online for free.
  • IP Address Range Tool: Creates regex for IP address range.
  • ITTT (If This Then That): If this then that – general usage.
  • List of Tools: List of tools on OnlineSales.co.uk
  • MozCast: Look at SERPs volatility.
  • Nerdy Data: Search code online!
  • Newsle: News story notification service, free.
  • Page2RSS: Turn any URL into an RSS feed – use with IFTTT.
  • Pixabay: Free images!
  • Ranks.nl: Great toolset here.
  • Remove Duplicate Items: Ontolo offers a suite of link building software and a few helpful productivity tools for link builders. The remove duplicates tool solves a common problem.
  • Scraper for Chrome: If you’ve never scraped a webpage, you’re missing out. Scraper for Chrome puts the power of simple web scraping in your hands without the need for code.
  • Secure Referer Quick Check: This web page shows your secure (i.e. HTTPS) referrer.
  • SEO Automatic: Bulk status code response checker.
  • SEO automatic toolbar: Browser toolbar – various uses.
  • SEO Book Toolbar: Browser toolbar for SEO.
  • SERP Snippet Optimization Tool: Preview SERP snippet live while writing it.
  • SERPS.com: Look at SERPs volatility.
  • Sitemap Generators: Google offers a slew of free, top-notch sitemap generators. Most of these live on your server and generate new sitemaps automatically.
  • Talk Walker Alerts: Like Google Alerts.
  • Text Expander: Expand text like MS Word autocomplete.
  • User Agent String dot com: Shows your user agent string.
  • What’s My Info: Get your complete browser information.
  • Yahoo Pipes: A great mashup tool that combines different feeds into content and other magical creations. Used for link building and whatever you can dream of.
  • Caption Tube: Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript.
  • Screencast-O-Matic: One-click screen capture recording on Windows or Mac computers with no install for FREE!
  • Video Embed Generator: Create custom embed code for video to include a link: via Phil Nottingham.
  • Wistia: Video hosting.
  • LongURL: Expand a shortened URL
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