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Ho voluto condividere con voi questo schema logico che uso per affrontare da zero una analisi SEO.

Mi piace definirlo il mio taccuino SEO, è nato nel 2009 come bozza di note e appunti presi on the job durante le mie prime esperienze e corsi SEO. Negli anni questo lavoro è cresciuto prendendo forma e sostanza, il file è quindi…still work in progress…perché ogni volta che apprendo qualcosa di nuovo lo implemento… In questo lavoro non si smette mai di imparare!

Spero possa tornare utile a qualcuno di voi, se avete consigli sono ben accetti!

La SEO è morta


Nota: l’infografica è molto grande, nel caso non venisse caricata aggiorna la pagina con F5.

SEO Checklist
SEO Checklist

Map Outline

SEO Checklist
by Giovanni Sacheli
Last update: 08/2016
1 Purposes
1.1 SEO Services
1.2 SEO Audit
1.3 SEO Analysis
1.4 SEO Check list
2 Before
2.1 Client
2.1.1 who is him?
2.1.2 what does he sell?
2.1.3 where are his customers?
2.1.4 who are his customers?
2.1.5 what does he want? Leads, conversions, visits, …
2.1.6 how many competitors in SERP? Quantitative search allintitle:”xxx yyy” analysis Total Google results count, inurl, allinanchor, … “xxx yyy” search analysis hom many rank better than him? why? where?
2.2 6/12 months target options
2.2.1 more visits
2.2.2 more time on site
2.2.3 more conversions
2.2.4 more registrations
2.2.5 lower bounce rate
2.2.6 more social sharing
3 Market Analysis
3.1 SERP Ranking
3.2 SERP Competition & Competitors
3.3 Inbound analysis
4 to consider
4.1 1. Architecture (navigation levels, internal linking, unnecessary redirection, too many URLs, orphaned pages, broken links, …)
4.2 2. Indexing & Crawling (canonical, noindex, follow, nofollow, redirects, robots.txt, sitemap.xml, server errors)
4.3 3. Duplicate content & On page SEO (more url same page, repeated text, pagination, parameter based, dupe/missing titles, description, h1s, etc..)
4.4 4. Backlink Analysis
4.4.1 quality PageRank Page and Domain Authority (SEOmoz)
4.4.2 quantity Google Search Console, Bing Webmastertools, SEOmoz,, Majestic SEO, …
4.4.3 anchor text
5 Domain
5.1 History
5.1.1 age of the domain
5.2 EMD – keyword exact match in url
5.3 registration + hosting data
5.3.1 user history
5.4 Spammer neighbords
5.5 trust/authority of the host domain
5.6 Multi language websites
5.6.1 Use one gTLD
5.6.2 use many ccTLD
6 robots.txt
6.1 does it exist?
6.2 is it necessary?
6.3 is it correct?
6.3.1 Never block CSS and JS dependencies
6.5 root folder/robots.txt
6.5.1 Bot-Specific directives has priority over generic directives
6.5.2 Directives order doesn’t impact on priorities
6.6 syntax
6.6.1 User-agent: *
Disallow: /privatefolder/
Disallow: /privatefile.html


User-agent: Googlebot/2.1
Disallow: /nogoogle.html


#allow all CSS and JS files
allow: /*.css$
allow: /*.js$

#Alternatively you can explicitly disallow single pages
User-agent: *
Disallow: /~joe/junk.html
Disallow: /~joe/foo.html
Disallow: /~joe/bar.html

#Example 1: Block all, also sitemap
User-agent: *
Disallow: /

#Block a file estension
Disallow: /directory/*.estension

#Block specific folder
Disallow: /*/keyword/

#Block all url containing a specific word
Disallow: /*keyword

#Block specific folder
Disallow: /*keyword*/

#Block a page without block the same page plus parameters
Disallow: /directory/file.estensione$
Disallow: /directory/file.pdf$

#Block all URL with parameters
Disallow: /*?

#Block all URL with “get” parameter
Disallow: /*?*

#To exclude all robots from part of the server
User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /junk/

#To exclude a single robot
User-agent: BadBot
Disallow: /

#To allow only Googlebot
User-agent: Google
User-agent: *
Disallow: /

#To exclude all robots from the entire server
User-agent: *
Disallow: /

#To exclude all files except one
#This is currently a bit awkward, as there is no “Allow” field. The easy way is to put all files to be disallowed into a separate directory, say “stuff”, and leave the #one #file in the level above this directory:
User-agent: *
Disallow: /~joe/stuff/

#To allow all robots complete access
User-agent: *

7 Sitemap.xml
7.1 is it complete?
7.2 check syntax
7.3 General recommendations
7.3.1 XML file named “Sitemap.xml”
7.3.2 file must be no larger than 50MB when uncompressed
7.3.3 place sitemap in root folder – The location of a Sitemap file determines the set of URLs that can be included in that Sitemap. A Sitemap file located at can include any URLs starting with but can not include URLs starting with
7.3.4 no more than 50,000 URLs for a single sitemap
7.3.5 If you have more than one Sitemap, you can list them in a Sitemapindex.xml file and then submit the Sitemap index file to Google. You don’t need to submit each Sitemap file individually.
7.3.6 If your site is accessible on both the www and non-www versions of your domain, you don’t need to submit a separate Sitemap for each version. However, we recommend picking either the www or the non-www version, and using recommended canonicalization methods to tell Google which version you are using.
7.3.7 Do not include session IDs in URLs
7.4 syntax
7.4.1 <?xml version=”1.0” encoding=’UTF-8’?>
<urlset xmlns=’’>
<url>etc, etc, etc</url>
7.4.2 <Tag> – <Importance> – <Description>
<urlset> – Required – Encloses all information about the set of URLs included in the Sitemap.
7.4.3 <url> – Required – Encloses all information about a specific URL.
7.4.4 <loc> – Required – Specifies the URL. For images and video, specifies the landing page (aka play page, referrer page). Must be a unique URL.
7.4.5 <lastmod> – Optional – The date the URL was last modifed, in YYYY-MM-DDThh:mmTZD format (time value is optional).
7.4.6 <changefreq> – Optional – Provides a hint about how frequently the page is likely to change. Valid values are:
– always. Use for pages that change every time they are accessed.
– hourly
– daily
– weekly
– monthly
– yearly
– never. Use this value for archived URLs.
7.4.7 <priority> – Optional – Describes the priority of a URL relative to all the other URLs on the site. This priority can range from 1.0 (extremely important) to 0.1 (not important at all).
Does not affect your site’s ranking in Google search results. Because this value is relative to other pages on your site, assigning a high priority (or specifying the same priority for all URLs) will not help your site’s search ranking. In addition, setting all pages to the same priority will have no effect.
7.5 Image Sitemap
7.5.1 <?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”″
8 Crawlability
8.1 Visible HTML links
8.1.1 Avoid only JS/Flash navigation
8.2 Tree Structure
8.2.1 easy navigation Keep low navigation levels
8.3 Questions
8.3.1 how many URLs are indexed?
8.3.2 how many URLs are crawled by Googlebot everyday?
8.3.3 how many URLs are in the sitemap.xml?
8.3.4 How many URLs found crawling?
Ex: Screaming Frog How many canonical tags? How many with parameters? How many URLs are noindex? How many URLs with duplicated content?
9 Indexability
9.1 Google Index
9.1.1 site: Google index vs sitemap vs crawler operators –> site: -subfolder www vs not-www -inurl:www check indexed pages
9.1.2 Indexed Pages Analysis (index vs sitemap) Google Operators Queries Main domain Page indexed –> -/eng/ -/blog Primary Index –>* Secondary Queries – intitle:
– inurl:
– intext:
– inanchor:
– link:
– filetype: Good sitemap total urls = indexed pages Status Score = # URL in Google index / # URL in sitemap > 0,8 = Good < 0,8 = Not good Bad sitemap tot urls < indexed pages check canonical, double contents/urls and unwanted indexed files sitemap tot urls > indexed pages why some pages are not indexed? noindex? duplicated content? Tools Google Webmaster Tools Google search [] Screaming Frog WebSite Auditor
10 HTTP status code
10.1 Internal/External
10.2 3xx, 4xx, 5xx
11 Redirections
11.1 Setup an IP redirection
11.2 Setup preferred domain
11.2.1 Redirect www to not-www or vice versa
11.3 Moved page
11.3.1 301 The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs. Clients with link editing capabilities ought to automatically re-link references to the Request-URI to one or more of the new references returned by the server, where possible. This response is cacheable unless indicated otherwise.
11.4 Deleted page
11.4.1 404 404 Not Found: The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.
11.5 Temporary Redirect
11.5.1 302 302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)


A 302 redirect is a temporary redirect. It passes 0% of link juice (ranking power) and, in most cases, should not be used. The Internet runs on a protocol called HyperText Transfer Protocol (HTTP) which dictates how URLs work. It has two major versions, 1.0 and 1.1. In the first version, 302 referred to the status code “Moved Temporarily.” This was changed in version 1.1 to mean “Found.”

11.5.2 307 307 Moved Temporarily (HTTP 1.1 Only)


A 307 redirect is the HTTP 1.1 successor of the 302 redirect. While the major crawlers will treat it like a 302 in some cases, it is best to use a 301 for almost all cases. The exception to this is when content is really moved only temporarily (such as during maintenance) AND the server has already been identified by the search engines as 1.1 compatible. Since it’s essentially impossible to determine whether or not the search engines have identified a page as compatible, it is generally best to use a 302 redirect for content that has been temporarily moved.

11.6 if the page you are removing has a suitable alternative page on your web site, then 301 it. Do not always 301 the page to your home page. If there is no suitable, and by suitable I mean, a page that is very similar to the page you are removing, then 404 the page.
301 if there is a related and similar page to the page you are removing. 404 if there is not.
11.7 Redirect pages one-to-one, never many-to-one
12 Site URL
12.1 friendly url
12.1.1 keyword rich URLs
12.1.2 nevers use non-ASCII characters
12.1.3 page-title: keyword at beginning
12.1.4 blog: (WordPress 2013)
12.2 URL Canonical
12.2.1 Good point to same domain same subdomain can point to point https -> http
12.2.2 Bad chain canonical
12.2.3 syntax on id url on page: <head><link rel=”canonical” href=””/></head>
12.3 URL structure
12.3.1 no underscore in url
12.3.2 silo structure
12.3.3 avoid URL parameters
12.3.4 keyword-rich URLs
12.3.5 no uppercase
12.3.6 use absolute url inside links: http://…
13.1 check redirections
14 navigation path
14.1 tree structure
14.2 use a light navigation (1-4 levels)
14.3 dynamic menu
14.4 breadcrumb
14.5 dynamic sidebar
14.6 footer
14.6.1 company info
14.7 Related post/article/product
15 Internal link structure
15.1 check internal link distribution
15.2 use specific anchor text
15.3 use sitemap.html
15.4 use homepage deep links for top products/pages
15.5 check most linked pages
15.6 Link
15.6.1 Links Position Weights Links Higher Up in HTML Code Cast More Powerful Votes External Links are More Influential than Internal Links Links from Unique Domains Matter More than Links from Previously Linking Sites Links from Sites Closer to a Trusted Seed Set Pass More Value Links from “Inside” Unique Content Pass More Value than Those from Footers/Sidebar/Navigation Keywords in HTML Text Pass More Value than those in Alt Attributes of Linked Images Links from More Important, Popular, Trusted Sites Pass More Value (even from less important pages) Links Contained Within NoScript Tags Pass Lower (and Possibly No) Value A Burst of New Links May Enable a Document to Overcome “Stronger” Competition Temporarily (or in Perpetuity) Pages that Link to WebSpam May Devalue the Other Links they Host
15.6.2 Internal Links Internal Links Distribution more internal links to important pages use keyword in anchor text use keywords in URL use structured levels: draw a tree/SILO better no more than 100 link on page Warning: Internal nofollow <a rel=”nofollow” href=””>Example</a>
15.6.3 Tools Screaming Frog Xenu Broken links Google Webmaster Tools Download a backlink report to see if you’re missing out on links pointing to orphaned, 302 or incorrect URLs on your site. If you find people linking incorrectly, add some 301 rules on your site to harness that link juice Open Site explorer Majestic SEO
15.6.4 PageRank Distribution YES page A “index” page B page A “noindex” page B page A page B “disallow” page A “English” page B “French” NO page A “404” page B page A page B “404” page A “disallow” page B page A “nofollow” page B
16 Breadcrumbs
16.1 Use breadcrumbs!
16.2 markup
16.3 anchor text keyword rich
17 absolute link under HTTP
17.1 relative links under HTTPS
18 find not-HTML elements
18.1 with Google cache
18.1.1 can you see all elements?
18.2 fetch as Googlebot – GWMT
18.3 Avoid cloaking
19 No-JS Navigation check
19.1 try disable JS in browser
19.1.1 are you still able tu use and navigate the website?
20 CSS
20.1 remove unused rules
20.2 Merge
20.3 minify
21 Avoid iFrames
22 Check text/html ratio
23 Meta tag
23.1 Check HTML declared language vs real language
23.2 TAG Title
23.2.1 First TAG position: <head><title>Title</title></head>
23.2.2 Length: max 56 char included spaces 6-12 words
23.2.3 512 pixels
23.2.4 use important keywords at the beginning of the title
23.2.5 Weight: Keyword < Category | Website Title
23.2.6 Tool: AdWords keyword research
23.2.7 no repeat keywords
23.2.8 unique titles for every page
23.2.9 Avoid Stop Words articles (such as “the”, ”an” and “a”) auxiliary verbs (such as “am”, “is”, and “can”) conjunctions (such as “and”, “or”, “but” and “while”) particles (such as “if”, “then”, and “thus”) prepositions (such as “of”, “that”, “on” and “for”) pronouns (such as “he”, “we”, “which” and “her”)
23.3 Meta Description
23.3.1 Use Title keywords inside description text
23.3.2 length: max 156 char 24-48 words
23.3.3 920 pixels
23.3.4 use keywords at the beginning
23.3.5 repeat TOP keywords max 2x
23.3.6 unique description for every page
23.4 Meta keywords
23.4.1 from 5 to 20 words, include title keywords
23.4.2 longest first
23.4.3 initial cap
23.4.4 comma separated
23.4.5 unique SET for every page
23.4.6 if the page is an AdWords landing page, use AdWords bought keywords
23.5 META Language Tag
23.5.1 <meta http-equiv=”content-language” content=”it”>
23.5.2 Tip: better placed in sitemap
23.6 Multi Language:
rel=”alternate” hreflang=”x”
23.6.1 in HEAD section
23.6.2 <link rel=”alternate” hreflang=”en” href=”” />
<link rel=”alternate” hreflang=”en-gb” href=”” />
<link rel=”alternate” hreflang=”en-us” href=”” />
<link rel=”alternate” hreflang=”de” href=”” />
23.7 Meta Refresh (Warning, not safe)
23.7.1 Meta refreshes are a type of redirect executed on the page level rather than the server level. They are usually slower, and not a recommended SEO technique. They are most commonly associated with a five-second countdown with the text “If you are not redirected in five seconds, click here.” Meta refreshes do pass some link juice, but are not recommended as an SEO tactic due to poor usability and the loss of link juice passed.
23.7.2 Force page refresh
23.7.3 Syntax Place inside <head> to refresh page after 5 seconds:
<meta http-equiv=”refresh” content=”5″> Redirect to after 5 seconds:
<meta http-equiv=”refresh” content=”5; url=”> Redirect to immediately (BETTER):
<meta http-equiv=”refresh” content=”0; url=”>
23.7.4 An alternative is by sending an HTTP redirection header, such as HTTP 301 or 302
23.8 Robots meta tag
23.8.1 upload the robots.txt in the root directory
23.8.2 lang <html lang=”en”>

</html> In XHTML, the language is declared inside the <html> tag as follows: <html xmlns=”” lang=”en” xml:lang=”en”>

</html> ref:
23.8.3 noindex <meta name=”robots” content=”noindex”>
23.8.4 nofollow <meta name=”robots” content=”nofollow” />
23.8.5 noarchive <meta name=”robots” content=”noarchive”> no Google cache version
23.8.6 noodp no open directory project <meta name=”robots” content=”NOODP”>
23.8.7 noydir
23.8.8 nosnippet <meta name=”googlebot” content=”nosnippet”>
23.8.9 hreflang better in sitemap.xml <link rel=”alternate” hreflang=”fr” href=”” />
<link rel=”alternate” hreflang=”en” href=”” /> Link <a href=”” hreflang=”en”>W3Schools</a>
23.9 Meta Noindex
23.9.1 <meta name=”robots” content=”noindex”>
23.9.2 HTTP Header X-Robots-Tag: noindex
23.10 Unavailable_after
23.10.1 <meta name=”googlebot” content=”unavailable_after: 25-Aug-2007 15:00:00 EST”>
23.10.2 HTTP Header X-Robots-Tag: unavailable_after: 7 Jul 2007 16:30:00 GMT
23.11 Headings H1 – H6
23.11.1 Use H1 one time for page, H2-H6 could be repeated
23.11.2 Use in order: H1>H2>H3>H4…
23.11.3 Headings should contain TOP keyword phrases
23.11.4 Length: 2-6 words
23.11.5 Check Tools: Screaming Frog Website Auditor Marketing Grader Traffic Travis Xenu Google Doc XMLIMPORT (f)
23.12 Strong & Italic
23.12.1 Use it on Keyword phrases and related terms
23.13 indexing tag
23.13.1 canonical tag
23.13.2 rel alternate
23.13.3 rel prev, rel next
23.14 Tools
23.14.2 Screaming Frog
23.14.3 Google Search Console
24 Images
24.1 Original images perform better
24.1.1 if you can’t: filter it, resize it, mirror it, …
24.2 image tag alt=”define”
24.2.1 1 word every 16*40 pixels 1-12 words
24.2.2 include relevant keywords
24.2.3 unique text for each image
24.3 image tag title=”define”
24.4 always define image dimensions in HTML
24.5 spider supported formats: BMP, GIF, JPEG, PNG, WebP or SVG.
24.6 Additionally:
– the image filename is related to the image’s content;
– the alt attribute of the image describes the image in a human-friendly way;
– HTML page’s textual contents as well as the text near the image are related to the image.
24.7 Logo alt tag: “brand name” > “home” > “logo”
24.8 Compression .JPG 80%
24.9 Upload scaled images
25 markup
25.1 Rich Snippet
25.1.1 Microdata/Microformats/RDFa Rating Stars WordPress GD STar Rating Recipes recipe details Authorship Multi-author Single Author Thumbnail Products Price
25.1.3 Google Rich Snippets Testing tool
25.1.4 Rich Snippet submission form
25.2 breadcrumbs markup
25.3 Use Local business markup
26 Custom 404 page
26.1 check status code
26.1.1 must be 404!
27 Content optimization
27.1 update frequency
27.1.1 constancy rewards
27.2 logic organization
27.2.1 Menu design Tree design
27.2.2 In blog use categories & TAGS
27.3 SEO copywriting
27.3.1 Study SERP to find nice free places AdWords keyword Tool for traffic
27.3.2 study best title *see TAGS
27.3.3 study right keywords
27.3.4 use at least 350 words
27.3.5 Keyword density Good human friendly < 5% Bad > 10% too much kw repetitions bad human readability
27.3.6 write with steps Intro content End
27.3.7 nice images alt tag with main keywords title tag with main keywords image file name with main keywords link title
27.3.8 call to action forms on landing pages affiliate links phone calls
27.4 1. Post it on your website with no strings attached. It’s free and you
require no personal information from prospects
2. Blog about it
3. E-mail your in-house database
4. Post it on your social media profiles
5. Publish a press release (pitch it to the media too)
6. Create an ad campaign using banner and text ads
7. Reach out to popular and respected bloggers in your industry and
get them to blog about it
8. Mention it in your next monthly newsletter
9. Use it as a basis for a webinar or podcast episode
10. Produce a video about it
27.5 readability
27.5.1 text dimensions
27.5.2 easy words and phrases
27.6 Content and Usability
27.6.1 design deep/levels max 3
27.6.2 load speed latency image caching pages caching compression CDN Tools Page speed Good Speed >75% Yslow Good B GT metrix
27.6.3 Mobile – Mobile friendly website (WordPress Touch/Mobify/…)
– Mobile ads (SMS Text/video/Google Mobile ads)
– Mobile & Social integration
– Mobile apps/QR codes
27.7 content
27.7.1 body text & word count > 350
27.7.2 content generation
27.7.3 frequency
27.7.4 content quality
27.7.5 keyword focus
27.7.6 SEO copywriting
27.7.7 tag HTML5
27.7.8 tag
27.7.9 freshness
27.8 Keywords
27.8.1 Keyword list on site analysis competitors websites AdWords keywords tools competitors cost competitors traffic estimated traffic cost competitors traffic phrase exact Google Analytics Goal conversions filters Branded / not branded ITA/ENG (lingua) time on site visit deep
27.8.2 Google SERP Analysis opportunity new keywords easy ranking areas weak competitors treath aggressive competitors what they do? natural ranking AdWords social link building
27.8.3 tools KW analysis potential traffic SEO and PPC competition Google Analytics access kw time on site visit deep Ubersuggest Google AdWords kw tools traffic tools Rank Traker Keep ranking history competitors ranking EVE Milano Keywords Tool
27.9 Language Management
27.9.1 use rel alternate href lang
27.9.2 change language button redirect to the same page do not redirect to the homepage!
28 Usability
28.1 Mobile implementation
28.1.1 Responsive design setup meta viewport
28.1.2 Dinamic site desktop and mobile has same URL identify user-agent setup http vary
28.1.3 Dedicate mobile site m. identify user-agent
28.2 setup Mobile redirect
28.3 check Webserver Performances
28.3.1 GTmetrix
28.3.2 PageSpeed
28.3.3 webpagetest
29 Inbound
29.1 External 404
29.1.1 if backlink brings authority, redirect the 404
29.2 check Link popularity for the 404 resource
29.3 check Backlink anchor text
29.4 check Most linked pages
29.5 avoid too many site wide backlinks
29.6 Local directories to start
29.7 Backlinks (Inbound)
29.7.1 Rank inbound link? Google PageRank DomainRank Rank Majestic Moz Rank Page Authority Domain Authority
29.7.2 Link building Anchor texts Brand min 60% Brand Name KW + brand name URL Navigational max 20% click here Local Local Brand City + Brand Name Local Transational City + Service Keyword Transational max 20% Exact Service Keyword KW different KW for different landing social bookmarking See social section social networks See social section link ads use nofollow tag publish quality content for natural linking Blogs and Forums find comments dofollow warning: don’t buy links link exchange? no site-wide yes dedicated page web directories local general dmoz yahoo! directory yellow pages Local Directories Yelp Foursquare Google Map article marketing infographics guest article on related blogs Feed RSS Use partial RSS file Register RSS to Aggregators websites Insert deep links inside RSS
29.7.3 Correct Broken links – 404 definitive use Redirect 301 Yes PageRank temp use Redirect 302 No PageRank
29.7.4 link pruning? – Ask for link removal
– Ask nofollow tag
– noindex on destination page
– Disallow with robots.txt
– redirect 410
– redirect 404
– copy page and move internal link + noindex
30 Social signals
30.1 Channels
30.1.1 Google Plus Authorship Link for bloggers use Keyword and description frequent updates use sidebar links
30.1.2 Facebook actions Content generation frequent updates Call to action nice contents Commenti analysis and shared answers Landing page/Form flash static html imagemap cms ecommerce Like button indication app form Open Graph integration website side Advertising Inside Facebook min CTR > 0,03 (3%) min CPL > 0,3 (30%) Landing customization social shared ads Outside Facebook More expensive use url builder
30.1.3 Twitter autocontent generation Facebook Connection rss graffiti auto Hashtag generation
30.1.4 Linkedin Company page personal page Group ADS budget: min 10$/day and 2$ click not all language (!) Share button plugin on website
30.1.5 Pinterest Pin it button plugin create topic dashboards follow the moods, don’t use it only to promote
30.2 Social Plugins
30.2.1 Facebook Like button to Company page to Website URL Open Graph TAG implementation Comments Boxes fans sharing activity/recommendation Facebook Connect Auto login
30.2.2 Twitter Share button Follow tweet feed
30.2.3 Linkedin Button follow company follow profile share button
30.2.4 Social Bookmarking Stumble Upon Reddit Digg “Add to my circles” Button +1 Button
30.2.6 Pinterest Pin It Button Follow Me Button
31 Google penalties
31.1 Internal 2x content
31.2 External 2x content
31.3 Low quality and/or thin content
31.4 Bad backlink profile
31.5 much more…
31.6 Negative aspects
31.6.1 duplicated contents internal external check kw rank history
31.6.2 duplicated meta
31.6.3 server down time
31.6.4 spam and site-wide links link pruning activities
31.6.5 Sponsored links
31.6.6 malware on server
31.6.7 Directory backlink if unique source
31.6.8 hidden text by css
31.6.9 longer url with too much parameters
31.6.10 too much levels
31.6.11 adsense abuse
31.6.12 bad usability
31.6.13 bad contents high bounce rate short content short time on page
31.6.14 flash
31.6.15 low quality out-bound links
31.6.16 spamming/stuffing/hiding
31.6.17 spam inbound links
31.6.18 having too many transactional anchor text
31.6.19 advertising abuse
31.6.20 site wide links
31.6.21 dofollow sponsor links
31.6.22 link selling/buying

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Commenti |15

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  1. Sandrino 1 commento

    Ottima, completa, aggiornata. Bel lavoro complimenti! Non smettere mai di lavorarci :)

    1. Giovanni Sacheli 756 risposte

      Non smetterò, almeno per il momento :P

  2. MT 1 commento

    Ciao, davvero ti ringrazio per qualità di informazioni, anzi di conoscenza, che condividi. Sei un grande!

    1. Giovanni Sacheli 756 risposte

      Grazie Mariateresa! Spero di ritrovarti nei commenti di questo blog :)

  3. Monica 1 commento

    Grande! Una bel riepilogo per non perdersi nei meandri dell’ottimizzazione!!!

    1. Giovanni Sacheli 756 risposte

      Grazie Monica, i vostri commenti sono molto apprezzati :D

  4. web assistant 3 commenti

    Ottima checklist

  5. Stefano Airoldi 1 commento

    Ciao Giovanni.
    Una checklist davvero fantastica, di livello superiore alla media.
    L’ho letta tutta per intero, perché molto appassionante.
    Sicuramente una risorsa che noi di Cepar teniamo in assoluta considerazione: grazie di averla condivisa pubblicamente!

    1. Giovanni Sacheli 756 risposte

      Grazie Stefano! Salutami il Porretz :D
      A presto!!!

  6. Alessandro Marengo 1 commento

    Per quanto possano valere, i miei complimenti per questa checklist!
    Se il tuo progetto di mantenerla sempre aggiornata necessita di supporters, eccomi! ;)

    1. Giovanni Sacheli 756 risposte

      Grazie Alessandro! Una mano servirebbe :D

  7. Bernardo 6 commenti

    Hai fatto un’opera d’arte, complimenti!

    1. Giovanni Sacheli 756 risposte

      Grazie, troppo gentile :)

  8. AleRonchi 1 commento

    La Divina Commedia delle Check List! Pensa a farla leggere a Benigni :)
    Scherzi a parte, fortissima e fortissimo tu.
    Di sicuro prenderò moltissimi spunti!

    1. Giovanni Sacheli 756 risposte

      Grazie mille Ale

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