Skip to content


Ho voluto condividere con voi questo schema logico che uso per affrontare da zero una analisi SEO.

Mi piace definirlo il mio taccuino SEO, è nato nel 2009 come bozza di note e appunti presi on the job durante le mie prime esperienze e corsi SEO. Negli anni questo lavoro è cresciuto prendendo forma e sostanza, il file è quindi…still work in progress…perché ogni volta che apprendo qualcosa di nuovo lo implemento… In questo lavoro non si smette mai di imparare!

Spero possa tornare utile a qualcuno di voi, se avete consigli sono ben accetti!

La SEO è morta

Extra:

Nota: l’infografica è molto grande, nel caso non venisse caricata aggiorna la pagina con F5.

SEO Checklist
SEO Checklist

Map Outline

SEO Checklist
by Giovanni Sacheli
evemilano.com
Last update: 08/2016
1 Purposes
1.1 SEO Services
1.2 SEO Audit
1.3 SEO Analysis
1.4 SEO Check list
2 Before
2.1 Client
2.1.1 who is him?
2.1.2 what does he sell?
2.1.3 where are his customers?
2.1.4 who are his customers?
2.1.5 what does he want? Leads, conversions, visits, …
2.1.6 how many competitors in SERP?
2.1.6.1 Quantitative search
2.1.6.2 allintitle:”xxx yyy” analysis
2.1.6.3 Total Google results count, inurl, allinanchor, …
2.1.6.4 “xxx yyy” search analysis
2.1.6.5 hom many rank better than him?
2.1.6.5.1 why?
2.1.6.5.2 where?
2.2 6/12 months target options
2.2.1 more visits
2.2.2 more time on site
2.2.3 more conversions
2.2.4 more registrations
2.2.5 lower bounce rate
2.2.6 more social sharing
2.2.7
3 Market Analysis
3.1 SERP Ranking
3.2 SERP Competition & Competitors
3.3 Inbound analysis
4 to consider
4.1 1. Architecture (navigation levels, internal linking, unnecessary redirection, too many URLs, orphaned pages, broken links, …)
4.2 2. Indexing & Crawling (canonical, noindex, follow, nofollow, redirects, robots.txt, sitemap.xml, server errors)
4.3 3. Duplicate content & On page SEO (more url same page, repeated text, pagination, parameter based, dupe/missing titles, description, h1s, etc..)
4.4 4. Backlink Analysis
4.4.1 quality
4.4.1.1 PageRank
4.4.1.2 Page and Domain Authority (SEOmoz)
4.4.2 quantity
4.4.2.1 Google Search Console, Bing Webmastertools, SEOmoz, Ahrefs.com, Majestic SEO, …
4.4.3 anchor text
5 Domain
5.1 History
5.1.1 age of the domain
5.2 EMD – keyword exact match in url
5.3 registration + hosting data
5.3.1 user history
5.4 Spammer neighbords
5.5 trust/authority of the host domain
5.6 Multi language websites
5.6.1 Use one gTLD
5.6.2 use many ccTLD
6 robots.txt
6.1 does it exist?
6.2 is it necessary?
6.3 is it correct?
6.3.1 Never block CSS and JS dependencies
6.4 http://www.robotstxt.org/robotstxt.html
6.5 root folder/robots.txt
6.5.1 Bot-Specific directives has priority over generic directives
6.5.2 Directives order doesn’t impact on priorities
6.6 syntax
6.6.1 User-agent: *
Disallow: /privatefolder/
Disallow: /privatefile.html

 

User-agent: Googlebot/2.1
Disallow: /nogoogle.html

Sitemap: http://www.mysite.com/sitemap.xml

#allow all CSS and JS files
allow: /*.css$
allow: /*.js$

#Alternatively you can explicitly disallow single pages
User-agent: *
Disallow: /~joe/junk.html
Disallow: /~joe/foo.html
Disallow: /~joe/bar.html

#Example 1: Block all, also sitemap
User-agent: *
Disallow: /

#Block a file estension
Disallow: /directory/*.estension

#Block specific folder
www.dominio.com/directory/subdirectory/chiave/subdirectory/
Disallow: /*/keyword/

#Block all url containing a specific word
www.dominio.com/1chiave.estensione
www.dominio.com/2chiave.estensione
www.dominio.com/chiave3.estensione
Disallow: /*keyword

#Block specific folder
www.dominio.com/1chiave1/
www.dominio.com/2chiave2/
www.dominio.com/chiave3/
Disallow: /*keyword*/

#Block a page without block the same page plus parameters
Disallow: /directory/file.estensione$
Disallow: /directory/file.pdf$

#Block all URL with parameters
Disallow: /*?

#Block all URL with “get” parameter
Disallow: /*?*

#To exclude all robots from part of the server
User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /junk/

#To exclude a single robot
User-agent: BadBot
Disallow: /

#To allow only Googlebot
User-agent: Google
Disallow:
User-agent: *
Disallow: /

#To exclude all robots from the entire server
User-agent: *
Disallow: /

#To exclude all files except one
#This is currently a bit awkward, as there is no “Allow” field. The easy way is to put all files to be disallowed into a separate directory, say “stuff”, and leave the #one #file in the level above this directory:
User-agent: *
Disallow: /~joe/stuff/

#To allow all robots complete access
User-agent: *
Disallow:

7 Sitemap.xml
7.1 is it complete?
7.2 check syntax
7.3 General recommendations
7.3.1 XML file named “Sitemap.xml”
7.3.2 file must be no larger than 50MB when uncompressed
7.3.3 place sitemap in root folder – The location of a Sitemap file determines the set of URLs that can be included in that Sitemap. A Sitemap file located at http://example.com/catalog/sitemap.xml can include any URLs starting with http://example.com/catalog/ but can not include URLs starting with http://example.com/images/.
7.3.4 no more than 50,000 URLs for a single sitemap
7.3.5 If you have more than one Sitemap, you can list them in a Sitemapindex.xml file and then submit the Sitemap index file to Google. You don’t need to submit each Sitemap file individually.
7.3.6 If your site is accessible on both the www and non-www versions of your domain, you don’t need to submit a separate Sitemap for each version. However, we recommend picking either the www or the non-www version, and using recommended canonicalization methods to tell Google which version you are using.
7.3.7 Do not include session IDs in URLs
7.4 syntax
7.4.1 <?xml version=”1.0” encoding=’UTF-8’?>
<urlset xmlns=’http://www.sitemaps.org/schemas/sitemap/0.9’>
<url>
<loc>http://www.mysite.com/</loc>
<lastmod>2012-05-25</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>etc, etc, etc</url>
</urlset>
7.4.2 <Tag> – <Importance> – <Description>
<urlset> – Required – Encloses all information about the set of URLs included in the Sitemap.
7.4.3 <url> – Required – Encloses all information about a specific URL.
7.4.4 <loc> – Required – Specifies the URL. For images and video, specifies the landing page (aka play page, referrer page). Must be a unique URL.
7.4.5 <lastmod> – Optional – The date the URL was last modifed, in YYYY-MM-DDThh:mmTZD format (time value is optional).
7.4.6 <changefreq> – Optional – Provides a hint about how frequently the page is likely to change. Valid values are:
– always. Use for pages that change every time they are accessed.
– hourly
– daily
– weekly
– monthly
– yearly
– never. Use this value for archived URLs.
7.4.7 <priority> – Optional – Describes the priority of a URL relative to all the other URLs on the site. This priority can range from 1.0 (extremely important) to 0.1 (not important at all).
Does not affect your site’s ranking in Google search results. Because this value is relative to other pages on your site, assigning a high priority (or specifying the same priority for all URLs) will not help your site’s search ranking. In addition, setting all pages to the same priority will have no effect.
7.5 Image Sitemap
7.5.1 <?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″
xmlns:image=”http://www.google.com/schemas/sitemap-image/1.1″>
<url>
<loc>http://example.com/sample.html</loc>
<image:image>
<image:loc>http://example.com/image.jpg</image:loc>
</image:image>
<image:image>
<image:loc>http://example.com/photo.jpg</image:loc>
</image:image>
</url>
</urlset>
8 Crawlability
8.1 Visible HTML links
8.1.1 Avoid only JS/Flash navigation
8.2 Tree Structure
8.2.1 easy navigation
8.2.1.1 Keep low navigation levels
8.3 Questions
8.3.1 how many URLs are indexed?
8.3.2 how many URLs are crawled by Googlebot everyday?
8.3.3 how many URLs are in the sitemap.xml?
8.3.4 How many URLs found crawling?
Ex: Screaming Frog
8.3.4.1 How many canonical tags?
8.3.4.2 How many with parameters?
8.3.4.3 How many URLs are noindex?
8.3.4.4 How many URLs with duplicated content?
9 Indexability
9.1 Google Index
9.1.1 site:
9.1.1.1 Google index vs sitemap vs crawler
9.1.1.2 operators –> site: -subfolder
9.1.1.3 www vs not-www
9.1.1.3.1 site:example.com -inurl:www
9.1.1.3.2 site:www.example.com
9.1.1.4 check indexed pages
9.1.2 Indexed Pages Analysis (index vs sitemap)
9.1.2.1 Google Operators Queries
9.1.2.1.1 Main domain Page indexed –> site:example.com/
9.1.2.1.2 site:www.example.com
9.1.2.1.3 site:www.example.com -/eng/ -/blog
9.1.2.1.4 Primary Index –> site:example.com/*
9.1.2.1.5 Secondary Queries
9.1.2.1.5.1 – intitle:
– inurl:
– intext:
– inanchor:
– link:
– filetype:
9.1.2.2 Good
9.1.2.2.1 sitemap total urls = indexed pages
9.1.2.2.2 Status Score = # URL in Google index / # URL in sitemap
9.1.2.2.2.1 > 0,8 = Good
9.1.2.2.2.2 < 0,8 = Not good
9.1.2.3 Bad
9.1.2.3.1 sitemap tot urls < indexed pages
9.1.2.3.1.1 check canonical, double contents/urls and unwanted indexed files
9.1.2.3.2 sitemap tot urls > indexed pages
9.1.2.3.2.1 why some pages are not indexed?
9.1.2.3.2.1.1 noindex?
9.1.2.3.2.1.2 duplicated content?
9.1.2.4 Tools
9.1.2.4.1 Google Webmaster Tools
9.1.2.4.2 Google search [site:www.example.com]
9.1.2.4.3 Screaming Frog
9.1.2.4.4 WebSite Auditor
10 HTTP status code
10.1 Internal/External
10.2 3xx, 4xx, 5xx
11 Redirections
11.1 Setup an IP redirection
11.2 Setup preferred domain
11.2.1 Redirect www to not-www or vice versa
11.3 Moved page
11.3.1 301
11.3.1.1 The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs. Clients with link editing capabilities ought to automatically re-link references to the Request-URI to one or more of the new references returned by the server, where possible. This response is cacheable unless indicated otherwise.
11.4 Deleted page
11.4.1 404
11.4.1.1 404 Not Found: The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.
11.5 Temporary Redirect
11.5.1 302
11.5.1.1 302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)

 

A 302 redirect is a temporary redirect. It passes 0% of link juice (ranking power) and, in most cases, should not be used. The Internet runs on a protocol called HyperText Transfer Protocol (HTTP) which dictates how URLs work. It has two major versions, 1.0 and 1.1. In the first version, 302 referred to the status code “Moved Temporarily.” This was changed in version 1.1 to mean “Found.”

11.5.2 307
11.5.2.1 307 Moved Temporarily (HTTP 1.1 Only)

 

A 307 redirect is the HTTP 1.1 successor of the 302 redirect. While the major crawlers will treat it like a 302 in some cases, it is best to use a 301 for almost all cases. The exception to this is when content is really moved only temporarily (such as during maintenance) AND the server has already been identified by the search engines as 1.1 compatible. Since it’s essentially impossible to determine whether or not the search engines have identified a page as compatible, it is generally best to use a 302 redirect for content that has been temporarily moved.

11.6 if the page you are removing has a suitable alternative page on your web site, then 301 it. Do not always 301 the page to your home page. If there is no suitable, and by suitable I mean, a page that is very similar to the page you are removing, then 404 the page.
301 if there is a related and similar page to the page you are removing. 404 if there is not.
11.7 Redirect pages one-to-one, never many-to-one
12 Site URL
12.1 friendly url
12.1.1 keyword rich URLs
12.1.2 nevers use non-ASCII characters
12.1.3 www.example.com/page-title
12.1.3.1 page-title: keyword at beginning
12.1.4 blog:
12.1.4.1 www.example.com/2012/01/page-title
12.1.4.2 www.example.com/page-title (WordPress 2013)
12.2 URL Canonical
12.2.1 Good
12.2.1.1 http://www.mysite.com/
12.2.1.2 point to same domain
12.2.1.3 same subdomain
12.2.1.3.1 alfa.example.com can point to www.example.com
12.2.1.4 point https -> http
12.2.2 Bad
12.2.2.1 http://www.mysite.com
12.2.2.2 http://mysite.com/
12.2.2.3 http://www.mysite.com/index.html
12.2.2.4 http://mysite.com/index.html
12.2.2.5 chain canonical
12.2.3 syntax on id url
12.2.3.1 on page: http://www.example.com/page.html?sid=123
12.2.3.2 <head><link rel=”canonical” href=”http://www.example.com/page.html”/></head>
12.3 URL structure
12.3.1 no underscore in url
12.3.2 silo structure
12.3.3 avoid URL parameters
12.3.4 keyword-rich URLs
12.3.5 no uppercase
12.3.6 use absolute url inside links: http://…
13 HTTPS
13.1 check redirections
14 navigation path
14.1 tree structure
14.2 use a light navigation (1-4 levels)
14.3 dynamic menu
14.4 breadcrumb
14.5 dynamic sidebar
14.6 footer
14.6.1 company info
14.7 Related post/article/product
15 Internal link structure
15.1 check internal link distribution
15.2 use specific anchor text
15.3 use sitemap.html
15.4 use homepage deep links for top products/pages
15.5 check most linked pages
15.6 Link
15.6.1 Links Position Weights
15.6.1.1 Links Higher Up in HTML Code Cast More Powerful Votes
15.6.1.2 External Links are More Influential than Internal Links
15.6.1.3 Links from Unique Domains Matter More than Links from Previously Linking Sites
15.6.1.4 Links from Sites Closer to a Trusted Seed Set Pass More Value
15.6.1.5 Links from “Inside” Unique Content Pass More Value than Those from Footers/Sidebar/Navigation
15.6.1.6 Keywords in HTML Text Pass More Value than those in Alt Attributes of Linked Images
15.6.1.7 Links from More Important, Popular, Trusted Sites Pass More Value (even from less important pages)
15.6.1.8 Links Contained Within NoScript Tags Pass Lower (and Possibly No) Value
15.6.1.9 A Burst of New Links May Enable a Document to Overcome “Stronger” Competition Temporarily (or in Perpetuity)
15.6.1.10 Pages that Link to WebSpam May Devalue the Other Links they Host
15.6.2 Internal Links
15.6.2.1 Internal Links Distribution
15.6.2.1.1 more internal links to important pages
15.6.2.2 use keyword in anchor text
15.6.2.3 use keywords in URL
15.6.2.4 use structured levels: draw a tree/SILO
15.6.2.5 better no more than 100 link on page
15.6.2.6 Warning: Internal nofollow
15.6.2.6.1 <a rel=”nofollow” href=”www.example.com”>Example</a>
15.6.3 Tools
15.6.3.1 Screaming Frog
15.6.3.2 Xenu
15.6.3.2.1 Broken links
15.6.3.3 Google Webmaster Tools
15.6.3.3.1 Download a backlink report to see if you’re missing out on links pointing to orphaned, 302 or incorrect URLs on your site. If you find people linking incorrectly, add some 301 rules on your site to harness that link juice
15.6.3.4 Open Site explorer
15.6.3.5 ahrefs.com
15.6.3.6 Majestic SEO
15.6.4 PageRank Distribution
15.6.4.1 YES
15.6.4.1.1 page A “index”
15.6.4.1.1.1 page B
15.6.4.1.2 page A “noindex”
15.6.4.1.2.1 page B
15.6.4.1.3 page A
15.6.4.1.3.1 page B “disallow”
15.6.4.1.4 page A “English”
15.6.4.1.4.1 page B “French”
15.6.4.2 NO
15.6.4.2.1 page A “404”
15.6.4.2.1.1 page B
15.6.4.2.2 page A
15.6.4.2.2.1 page B “404”
15.6.4.2.3 page A “disallow”
15.6.4.2.3.1 page B
15.6.4.2.4 page A “nofollow”
15.6.4.2.4.1 page B
16 Breadcrumbs
16.1 Use breadcrumbs!
16.2 schema.org markup
16.3 anchor text keyword rich
17 absolute link under HTTP
17.1 relative links under HTTPS
18 find not-HTML elements
18.1 with Google cache
18.1.1 can you see all elements?
18.2 fetch as Googlebot – GWMT
18.3 Avoid cloaking
19 No-JS Navigation check
19.1 try disable JS in browser
19.1.1 are you still able tu use and navigate the website?
20 CSS
20.1 remove unused rules
20.2 Merge
20.3 minify
21 Avoid iFrames
22 Check text/html ratio
23 Meta tag
23.1 Check HTML declared language vs real language
23.2 TAG Title
23.2.1 First TAG position: <head><title>Title</title></head>
23.2.2 Length: max 56 char included spaces
23.2.2.1 6-12 words
23.2.3 512 pixels
23.2.4 use important keywords at the beginning of the title
23.2.5 Weight: Keyword < Category | Website Title
23.2.6 Tool: AdWords keyword research
23.2.7 no repeat keywords
23.2.8 unique titles for every page
23.2.9 Avoid Stop Words
23.2.9.1 articles (such as “the”, ”an” and “a”)
23.2.9.2 auxiliary verbs (such as “am”, “is”, and “can”)
23.2.9.3 conjunctions (such as “and”, “or”, “but” and “while”)
23.2.9.4 particles (such as “if”, “then”, and “thus”)
23.2.9.5 prepositions (such as “of”, “that”, “on” and “for”)
23.2.9.6 pronouns (such as “he”, “we”, “which” and “her”)
23.2.9.7
23.3 Meta Description
23.3.1 Use Title keywords inside description text
23.3.2 length: max 156 char
23.3.2.1 24-48 words
23.3.3 920 pixels
23.3.4 use keywords at the beginning
23.3.5 repeat TOP keywords max 2x
23.3.6 unique description for every page
23.4 Meta keywords
23.4.1 from 5 to 20 words, include title keywords
23.4.2 longest first
23.4.3 initial cap
23.4.4 comma separated
23.4.5 unique SET for every page
23.4.6 if the page is an AdWords landing page, use AdWords bought keywords
23.5 META Language Tag
23.5.1 <meta http-equiv=”content-language” content=”it”>
23.5.2 Tip: better placed in sitemap
23.6 Multi Language:
rel=”alternate” hreflang=”x”
23.6.1 in HEAD section
23.6.2 <link rel=”alternate” hreflang=”en” href=”http://www.example.com/page.html” />
<link rel=”alternate” hreflang=”en-gb” href=”http://en-gb.example.com/page.html” />
<link rel=”alternate” hreflang=”en-us” href=”http://en-us.example.com/page.html” />
<link rel=”alternate” hreflang=”de” href=”http://de.example.com/seite.html” />
23.7 Meta Refresh (Warning, not safe)
23.7.1 Meta refreshes are a type of redirect executed on the page level rather than the server level. They are usually slower, and not a recommended SEO technique. They are most commonly associated with a five-second countdown with the text “If you are not redirected in five seconds, click here.” Meta refreshes do pass some link juice, but are not recommended as an SEO tactic due to poor usability and the loss of link juice passed.
23.7.2 Force page refresh
23.7.3 Syntax
23.7.3.1 Place inside <head> to refresh page after 5 seconds:
<meta http-equiv=”refresh” content=”5″>
23.7.3.2 Redirect to http://example.com/ after 5 seconds:
<meta http-equiv=”refresh” content=”5; url=http://example.com/”>
23.7.3.3 Redirect to http://example.com/ immediately (BETTER):
<meta http-equiv=”refresh” content=”0; url=http://example.com/”>
23.7.4 An alternative is by sending an HTTP redirection header, such as HTTP 301 or 302
23.8 Robots meta tag
23.8.1 upload the robots.txt in the root directory
23.8.1.1 www.example.com/robots.txt
23.8.2 lang
23.8.2.1 <html lang=”en”>

</html>
23.8.2.2 In XHTML, the language is declared inside the <html> tag as follows:
23.8.2.3 <html xmlns=”http://www.w3.org/1999/xhtml” lang=”en” xml:lang=”en”>

</html>
23.8.2.4 ref: http://www.w3schools.com/tags/ref_language_codes.asp
23.8.3 noindex
23.8.3.1 <meta name=”robots” content=”noindex”>
23.8.4 nofollow
23.8.4.1 <meta name=”robots” content=”nofollow” />
23.8.5 noarchive
23.8.5.1 <meta name=”robots” content=”noarchive”>
23.8.5.2 no Google cache version
23.8.6 noodp
23.8.6.1 no open directory project
23.8.6.2 <meta name=”robots” content=”NOODP”>
23.8.7 noydir
23.8.8 nosnippet
23.8.8.1 <meta name=”googlebot” content=”nosnippet”>
23.8.9 hreflang
23.8.9.1 better in sitemap.xml
23.8.9.2 <link rel=”alternate” hreflang=”fr” href=”http://www.ex.com/fr/index.html” />
<link rel=”alternate” hreflang=”en” href=”http://www.ex.com/en/index.html” />
23.8.9.3 Link
23.8.9.3.1 <a href=”http://www.w3schools.com” hreflang=”en”>W3Schools</a>
23.9 Meta Noindex
23.9.1 <meta name=”robots” content=”noindex”>
23.9.2 HTTP Header
23.9.2.1 X-Robots-Tag: noindex
23.10 Unavailable_after
23.10.1 <meta name=”googlebot” content=”unavailable_after: 25-Aug-2007 15:00:00 EST”>
23.10.2 HTTP Header
23.10.2.1 X-Robots-Tag: unavailable_after: 7 Jul 2007 16:30:00 GMT
23.11 Headings H1 – H6
23.11.1 Use H1 one time for page, H2-H6 could be repeated
23.11.2 Use in order: H1>H2>H3>H4…
23.11.3 Headings should contain TOP keyword phrases
23.11.4 Length: 2-6 words
23.11.5 Check Tools:
23.11.5.1 Screaming Frog
23.11.5.2 Website Auditor
23.11.5.3 Marketing Grader
23.11.5.4 Traffic Travis
23.11.5.5 Xenu
23.11.5.6 Google Doc XMLIMPORT (f)
23.12 Strong & Italic
23.12.1 Use it on Keyword phrases and related terms
23.13 indexing tag
23.13.1 canonical tag
23.13.2 rel alternate
23.13.3 rel prev, rel next
23.14 Tools
23.14.1 URLsMatch.eu
23.14.2 Screaming Frog
23.14.3 Google Search Console
24 Images
24.1 Original images perform better
24.1.1 if you can’t: filter it, resize it, mirror it, …
24.2 image tag alt=”define”
24.2.1 1 word every 16*40 pixels
24.2.1.1 1-12 words
24.2.2 include relevant keywords
24.2.3 unique text for each image
24.3 image tag title=”define”
24.4 always define image dimensions in HTML
24.5 spider supported formats: BMP, GIF, JPEG, PNG, WebP or SVG.
24.6 Additionally:
– the image filename is related to the image’s content;
– the alt attribute of the image describes the image in a human-friendly way;
– HTML page’s textual contents as well as the text near the image are related to the image.
24.7 Logo alt tag: “brand name” > “home” > “logo”
24.8 Compression .JPG 80%
24.9 Upload scaled images
25 schema.org markup
25.1 Rich Snippet
25.1.1 Microdata/Microformats/RDFa
25.1.1.1 Rating Stars
25.1.1.1.1 WordPress
25.1.1.1.1.1 GD STar Rating
25.1.1.2 Recipes
25.1.1.2.1 recipe details
25.1.1.3 Authorship
25.1.1.3.1 Multi-author
25.1.1.3.2 Single Author
25.1.1.4 Thumbnail
25.1.1.5 Products Price
25.1.2 Schema.org
25.1.3 Google Rich Snippets Testing tool
25.1.4 Rich Snippet submission form
25.2 breadcrumbs markup
25.3 Use Local business markup
26 Custom 404 page
26.1 check status code
26.1.1 must be 404!
27 Content optimization
27.1 update frequency
27.1.1 constancy rewards
27.2 logic organization
27.2.1 Menu design
27.2.1.1 Tree design
27.2.2 In blog use categories & TAGS
27.3 SEO copywriting
27.3.1 Study SERP to find nice free places
27.3.1.1 AdWords keyword Tool for traffic
27.3.2 study best title
27.3.2.1 *see TAGS
27.3.3 study right keywords
27.3.4 use at least 350 words
27.3.5 Keyword density
27.3.5.1 Good
27.3.5.1.1 human friendly
27.3.5.1.2 < 5%
27.3.5.2 Bad
27.3.5.2.1 > 10%
27.3.5.2.2 too much kw repetitions
27.3.5.2.3 bad human readability
27.3.6 write with steps
27.3.6.1 Intro
27.3.6.2 content
27.3.6.3 End
27.3.7 nice images
27.3.7.1 alt tag with main keywords
27.3.7.2 title tag with main keywords
27.3.7.3 image file name with main keywords
27.3.7.4 link title
27.3.8 call to action
27.3.8.1 forms on landing pages
27.3.8.2 affiliate links
27.3.8.3 phone calls
27.4 1. Post it on your website with no strings attached. It’s free and you
require no personal information from prospects
2. Blog about it
3. E-mail your in-house database
4. Post it on your social media profiles
5. Publish a press release (pitch it to the media too)
6. Create an ad campaign using banner and text ads
7. Reach out to popular and respected bloggers in your industry and
get them to blog about it
8. Mention it in your next monthly newsletter
9. Use it as a basis for a webinar or podcast episode
10. Produce a video about it
27.5 readability
27.5.1 text dimensions
27.5.2 easy words and phrases
27.6 Content and Usability
27.6.1 design
27.6.1.1 deep/levels
27.6.1.1.1 max 3
27.6.2 load speed
27.6.2.1 latency
27.6.2.2 image caching
27.6.2.3 pages caching
27.6.2.4 compression
27.6.2.5 CDN
27.6.2.6 Tools
27.6.2.6.1 Page speed
27.6.2.6.1.1 Good
27.6.2.6.1.1.1 Speed >75%
27.6.2.6.2 Yslow
27.6.2.6.2.1 Good
27.6.2.6.2.1.1 B
27.6.2.6.3 GT metrix
27.6.3 Mobile
27.6.3.1 – Mobile friendly website (WordPress Touch/Mobify/…)
– Mobile ads (SMS Text/video/Google Mobile ads)
– Mobile & Social integration
– Mobile apps/QR codes
27.7 content
27.7.1 body text & word count > 350
27.7.2 content generation
27.7.3 frequency
27.7.4 content quality
27.7.5 keyword focus
27.7.6 SEO copywriting
27.7.7 tag HTML5
27.7.8 tag Schema.org
27.7.9 freshness
27.8 Keywords
27.8.1 Keyword list
27.8.1.1 on site analysis
27.8.1.2 competitors websites
27.8.1.3 AdWords keywords tools
27.8.1.3.1 competitors
27.8.1.3.1.1 cost
27.8.1.3.1.2 competitors
27.8.1.3.1.3 traffic
27.8.1.3.2 estimated traffic
27.8.1.3.2.1 cost
27.8.1.3.2.2 competitors
27.8.1.3.2.3 traffic
27.8.1.3.2.3.1 phrase
27.8.1.3.2.3.2 exact
27.8.1.4 Google Analytics
27.8.1.4.1 Goal
27.8.1.4.1.1 conversions
27.8.1.4.2 filters
27.8.1.4.2.1 Branded / not branded
27.8.1.4.2.2 ITA/ENG (lingua)
27.8.1.4.3 time on site
27.8.1.4.4 visit deep
27.8.2 Google SERP Analysis
27.8.2.1 opportunity
27.8.2.1.1 new keywords
27.8.2.1.2 easy ranking areas
27.8.2.1.3 weak competitors
27.8.2.2 treath
27.8.2.2.1 aggressive competitors
27.8.2.2.1.1 what they do?
27.8.2.2.1.1.1 natural ranking
27.8.2.2.1.1.2 AdWords
27.8.2.2.1.1.3 social
27.8.2.2.1.1.4 link building
27.8.3 tools
27.8.3.1 KW analysis
27.8.3.1.1 potential traffic
27.8.3.1.2 SEO and PPC competition
27.8.3.2 Google Analytics
27.8.3.2.1 access kw
27.8.3.2.1.1 time on site
27.8.3.2.1.2 visit deep
27.8.3.3 Ubersuggest
27.8.3.3.1 http://ubersuggest.org/
27.8.3.4 Google AdWords
27.8.3.4.1 kw tools
27.8.3.4.2 traffic tools
27.8.3.5 Rank Traker
27.8.3.5.1 Keep ranking history
27.8.3.5.2 competitors ranking
27.8.3.6 EVE Milano Keywords Tool
27.8.3.6.1 https://cluster.army/longtailgenerator/
27.9 Language Management
27.9.1 use rel alternate href lang
27.9.2 change language button
27.9.2.1 redirect to the same page
27.9.2.2 do not redirect to the homepage!
28 Usability
28.1 Mobile implementation
28.1.1 Responsive design
28.1.1.1 setup meta viewport
28.1.2 Dinamic site
28.1.2.1 desktop and mobile has same URL
28.1.2.2 identify user-agent
28.1.2.3 setup http vary
28.1.3 Dedicate mobile site m.
28.1.3.1 identify user-agent
28.2 setup Mobile redirect
28.3 check Webserver Performances
28.3.1 GTmetrix
28.3.2 PageSpeed
28.3.3 webpagetest
29 Inbound
29.1 External 404
29.1.1 if backlink brings authority, redirect the 404
29.2 check Link popularity for the 404 resource
29.3 check Backlink anchor text
29.4 check Most linked pages
29.5 avoid too many site wide backlinks
29.6 Local directories to start
29.7 Backlinks (Inbound)
29.7.1 Rank inbound link?
29.7.1.1 Google
29.7.1.1.1 PageRank
29.7.1.1.2 DomainRank
29.7.1.2 Ahrefs.com Rank
29.7.1.3 Majestic
29.7.1.4 Moz Rank
29.7.1.4.1 Page Authority
29.7.1.4.2 Domain Authority
29.7.2 Link building
29.7.2.1 Anchor texts
29.7.2.1.1 Brand
29.7.2.1.1.1 min 60%
29.7.2.1.1.2 Brand Name
29.7.2.1.1.3 KW + brand name
29.7.2.1.1.4 URL
29.7.2.1.2 Navigational
29.7.2.1.2.1 max 20%
29.7.2.1.2.2 click here
29.7.2.1.3 Local
29.7.2.1.3.1 Local Brand
29.7.2.1.3.1.1 City + Brand Name
29.7.2.1.3.2 Local Transational
29.7.2.1.3.2.1 City + Service Keyword
29.7.2.1.4 Transational
29.7.2.1.4.1 max 20%
29.7.2.1.4.2 Exact Service Keyword
29.7.2.1.5 KW
29.7.2.1.5.1 different KW for different landing
29.7.2.2 social bookmarking
29.7.2.2.1 See social section
29.7.2.3 social networks
29.7.2.3.1 See social section
29.7.2.4 link ads
29.7.2.4.1 use nofollow tag
29.7.2.5 publish quality content for natural linking
29.7.2.6 Blogs and Forums
29.7.2.6.1 find comments dofollow
29.7.2.7 warning: don’t buy links
29.7.2.8 link exchange?
29.7.2.8.1 no site-wide
29.7.2.8.2 yes dedicated page
29.7.2.9 web directories
29.7.2.9.1 local
29.7.2.9.2 general
29.7.2.9.2.1 dmoz
29.7.2.9.2.2 yahoo! directory
29.7.2.9.2.3 yellow pages
29.7.2.9.3 Local Directories
29.7.2.9.3.1 Yelp
29.7.2.9.3.2 Foursquare
29.7.2.9.3.3 Google Map
29.7.2.10 article marketing
29.7.2.10.1 infographics
29.7.2.11 guest article
29.7.2.11.1 on related blogs
29.7.2.12 Feed RSS
29.7.2.12.1 Use partial RSS file
29.7.2.12.2 Register RSS to Aggregators websites
29.7.2.12.3 Insert deep links inside RSS
29.7.3 Correct Broken links – 404
29.7.3.1 definitive
29.7.3.1.1 use Redirect 301
29.7.3.1.2 Yes PageRank
29.7.3.2 temp
29.7.3.2.1 use Redirect 302
29.7.3.2.2 No PageRank
29.7.4 link pruning?
29.7.4.1 – Ask for link removal
– Ask nofollow tag
– noindex on destination page
– Disallow with robots.txt
– redirect 410
– redirect 404
– copy page and move internal link + noindex
30 Social signals
30.1 Channels
30.1.1 Google Plus
30.1.1.1 Authorship Link for bloggers
30.1.1.2 use Keyword and description
30.1.1.3 frequent updates
30.1.1.4 use sidebar links
30.1.2 Facebook
30.1.2.1 actions
30.1.2.1.1 Content generation
30.1.2.1.1.1 frequent updates
30.1.2.1.1.2 Call to action
30.1.2.1.1.3 nice contents
30.1.2.1.2 Commenti
30.1.2.1.2.1 analysis and shared answers
30.1.2.1.3 Landing page/Form
30.1.2.1.3.1 flash
30.1.2.1.3.2 static html
30.1.2.1.3.2.1 imagemap
30.1.2.1.3.3 cms
30.1.2.1.3.4 ecommerce
30.1.2.1.3.5 Like button indication
30.1.2.1.3.6 app
30.1.2.1.3.7 form
30.1.2.1.4 Open Graph integration
30.1.2.1.4.1 website side
30.1.2.2 Advertising
30.1.2.2.1 Inside Facebook
30.1.2.2.1.1 min CTR > 0,03 (3%)
30.1.2.2.1.2 min CPL > 0,3 (30%)
30.1.2.2.1.3 Landing customization
30.1.2.2.1.4 social shared ads
30.1.2.2.2 Outside Facebook
30.1.2.2.2.1 More expensive
30.1.2.2.2.2 use url builder
30.1.3 Twitter
30.1.3.1 autocontent generation
30.1.3.1.1 Facebook Connection
30.1.3.1.2 rss graffiti
30.1.3.1.2.1 auto Hashtag generation
30.1.4 Linkedin
30.1.4.1 Company page
30.1.4.2 personal page
30.1.4.3 Group
30.1.4.4 ADS
30.1.4.4.1 budget: min 10$/day and 2$ click
30.1.4.4.2 not all language (!)
30.1.4.5 Share button plugin on website
30.1.5 Pinterest
30.1.5.1 Pin it button plugin
30.1.5.2 create topic dashboards
30.1.5.3 follow the moods, don’t use it only to promote
30.2 Social Plugins
30.2.1 Facebook
30.2.1.1 Like button
30.2.1.1.1 to Company page
30.2.1.1.2 to Website URL
30.2.1.1.3 Open Graph TAG implementation
30.2.1.2 Comments
30.2.1.3 Boxes
30.2.1.3.1 fans
30.2.1.3.2 sharing activity/recommendation
30.2.1.4 Facebook Connect
30.2.1.4.1 Auto login
30.2.2 Twitter
30.2.2.1 Share button
30.2.2.2 Follow
30.2.2.3 tweet feed
30.2.3 Linkedin Button
30.2.3.1 follow company
30.2.3.2 follow profile
30.2.3.3 share button
30.2.4 Social Bookmarking
30.2.4.1 Stumble Upon
30.2.4.2 Reddit
30.2.4.3 Digg
30.2.4.4 Del.icio.us
30.2.5.1 “Add to my circles” Button
30.2.5.2 +1 Button
30.2.6 Pinterest
30.2.6.1 Pin It Button
30.2.6.2 Follow Me Button
31 Google penalties
31.1 Internal 2x content
31.2 External 2x content
31.3 Low quality and/or thin content
31.4 Bad backlink profile
31.5 much more…
31.6 Negative aspects
31.6.1 duplicated contents
31.6.1.1 internal
31.6.1.2 external
31.6.1.2.1 check kw rank history
31.6.2 duplicated meta
31.6.3 server down time
31.6.4 spam and site-wide links
31.6.4.1 link pruning activities
31.6.5 Sponsored links
31.6.6 malware on server
31.6.7 Directory backlink
31.6.7.1 if unique source
31.6.8 hidden text
31.6.8.1 by css
31.6.9 longer url with too much parameters
31.6.10 too much levels
31.6.11 adsense abuse
31.6.12 bad usability
31.6.13 bad contents
31.6.13.1 high bounce rate
31.6.13.2 short content
31.6.13.3 short time on page
31.6.14 flash
31.6.15 low quality out-bound links
31.6.16 spamming/stuffing/hiding
31.6.17 spam inbound links
31.6.18 having too many transactional anchor text
31.6.19 advertising abuse
31.6.20 site wide links
31.6.21 dofollow sponsor links
31.6.22 link selling/buying

Articoli correlati

Autore

Commenti |15

Lascia un commento Lascia un commento
  1. Sandrino 1 commento

    Ottima, completa, aggiornata. Bel lavoro complimenti! Non smettere mai di lavorarci :)

    1. Giovanni Sacheli 752 risposte

      Non smetterò, almeno per il momento :P

  2. MT 1 commento

    Ciao, davvero ti ringrazio per qualità di informazioni, anzi di conoscenza, che condividi. Sei un grande!

    1. Giovanni Sacheli 752 risposte

      Grazie Mariateresa! Spero di ritrovarti nei commenti di questo blog :)

  3. Monica 1 commento

    Grande! Una bel riepilogo per non perdersi nei meandri dell’ottimizzazione!!!

    1. Giovanni Sacheli 752 risposte

      Grazie Monica, i vostri commenti sono molto apprezzati :D

  4. web assistant 3 commenti

    Ottima checklist

  5. Stefano Airoldi 1 commento

    Ciao Giovanni.
    Una checklist davvero fantastica, di livello superiore alla media.
    L’ho letta tutta per intero, perché molto appassionante.
    Sicuramente una risorsa che noi di Cepar teniamo in assoluta considerazione: grazie di averla condivisa pubblicamente!

    1. Giovanni Sacheli 752 risposte

      Grazie Stefano! Salutami il Porretz :D
      A presto!!!

  6. Alessandro Marengo 1 commento

    Per quanto possano valere, i miei complimenti per questa checklist!
    Se il tuo progetto di mantenerla sempre aggiornata necessita di supporters, eccomi! ;)

    1. Giovanni Sacheli 752 risposte

      Grazie Alessandro! Una mano servirebbe :D

  7. Bernardo 6 commenti

    Hai fatto un’opera d’arte, complimenti!

    1. Giovanni Sacheli 752 risposte

      Grazie, troppo gentile :)

  8. AleRonchi 1 commento

    La Divina Commedia delle Check List! Pensa a farla leggere a Benigni :)
    Scherzi a parte, fortissima e fortissimo tu.
    Di sicuro prenderò moltissimi spunti!

    1. Giovanni Sacheli 752 risposte

      Grazie mille Ale

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *

Ultimi articoli aggiornati

Richiedi un preventivo SEO e Google Ads

Porta il tuo sito web al livello successivo con l’expertise di EVE Milano. La nostra agenzia di Search Marketing ha ricevuto oltre 1121 richieste di preventivo, un segnale chiaro della fiducia che imprenditori e manager, come te, ripongono nella nostra specializzazione tecnica e verticale nella SEO e PPC. Se la tua organizzazione cerca competenze specifiche per emergere nei risultati di Google, noi siamo pronti a fornire quel valore aggiunto. Affidati alla nostra esperienza per fare la differenza.
Richiedi un preventivo

Vuoi rimanere aggiornato su tutte le novità SEO e Google Ads?

Iscriviti alla nostra newsletter!

Informativa sui cookies

Noi e terze parti selezionate utilizziamo cookie o tecnologie simili per finalità tecniche e, con il tuo consenso, anche per le finalità di esperienza e misurazione come specificato nella cookie policy. Puoi liberamente prestare, rifiutare o revocare il tuo consenso, in qualsiasi momento, accedendo al pannello delle preferenze. Il rifiuto del consenso può rendere non disponibili le relative funzioni. Usa il pulsante “Accetta” per acconsentire. Usa il pulsante “Rifiuta” per continuare senza accettare.