SEO Checklist: i fattori SEO da Ottimizzare

Ultimo aggiornamento: Ottobre 2014

Ho voluto condividere con voi questo schema logico che uso per affrontare da zero una analisi SEO.

Mi piace definirlo il mio taccuino SEO, è nato nel 2009 come bozza di note e appunti presi on the job durante le mie prime esperienze e corsi SEO. Negli anni questo lavoro è cresciuto prendendo forma e sostanza, il file è quindi…still work in progress…perchè ogni volta che apprendo qualcosa di nuovo lo implemento… In questo lavoro non si smette mai di imparare!

Spero possa tornare utile a qualcuno di voi, se avete consigli sono ben accetti!

Extra:

SEO Checklist by Giovanni Sacheli evemilano.com Last update: 10/2014

SEO Checklist by Giovanni Sacheli evemilano.com Last update: 10/2014
1 Purposes
1.1 SEO Services
1.2 SEO Audit
1.3 SEO Analysis
1.4 SEO Check list
2 Before
2.1 Client
2.1.1 who is him?
2.1.2 what does he sell?
2.1.3 where are his customers?
2.1.4 who are his customers?
2.1.5 what does he want? Leads, conversions, visits, …
2.1.6 how many competitors in SERP?
2.1.6.1 Quantitative search
2.1.6.2 allintitle:”xxx yyy” analysis
2.1.6.3 Total Google results count, inurl, allinanchor, …
2.1.6.4 “xxx yyy” search analysis
2.1.6.5 hom many rank better than him?
2.1.6.5.1 why?
2.1.6.5.2 where?
2.2 6/12 months target options
2.2.1 more visits
2.2.2 more time on site
2.2.3 more conversions
2.2.4 more registrations
2.2.5 lower bounce rate
2.2.6 more social sharing
2.2.7
3 Market Analysis
3.1 SERP Ranking
3.2 SERP Competition & Competitors
3.3 Inbound analysis
4 to consider
4.1 1. Architecture (navigation levels, internal linking, unnecessary redirection, too many URLs, orphaned pages, broken links, …)
4.2 2. Indexing & Crawling (canonical, noindex, follow, nofollow, redirects, robots.txt, sitemap.xml, server errors)
4.3 3. Duplicate content & On page SEO (more url same page, repeated text, pagination, parameter based, dupe/missing titles, description, h1s, etc..)
4.4 4. Backlink Analysis
4.4.1 quality
4.4.1.1 PageRank
4.4.1.2 Page and Domain Authority (SEOmoz)
4.4.2 quantity
4.4.2.1 Google Webmastertools, Bing Webmastertools, SEOmoz, Ahrefs.com, Majestic SEO, …
4.4.3 anchor text
5 History
5.1 Domain
5.2 age of the domain
5.3 EMD – keyword exact match in url
5.4 trust/authority of the host domain
5.5 registration + hosting data
5.5.1 user history
6 robots.txt
6.1 does it exist?
6.2 is it necessary?
6.3 is it correct?
6.4 http://www.robotstxt.org/robotstxt.html
6.5 root folder/robots.txt
6.6 syntax
6.6.1 User-agent: * Disallow: /privatefolder/ Disallow: /privatefile.html User-agent: Googlebot/2.1 Disallow: /nogoogle.html Sitemap: http://www.mysite.com/sitemap.xml
6.6.2 Alternatively you can explicitly disallow all disallowed pages: User-agent: * Disallow: /~joe/junk.html Disallow: /~joe/foo.html Disallow: /~joe/bar.html
6.6.3 To allow all robots complete access User-agent: * Disallow:
6.6.4 Example 1: Block all, also sitemap User-agent: * -Disallow: / Example 2: Block a file estension -Disallow: /directory/*.estension Example 3: Block specific folder www.dominio.com/directory/subdirectory/chiave/subdirectory/ -Disallow: /*/keyword/ Example 4: Block all url containing a specific word www.dominio.com/1chiave.estensione www.dominio.com/2chiave.estensione www.dominio.com/chiave3.estensione -Disallow: /*keyword Example 5: Block specific folder www.dominio.com/1chiave1/ www.dominio.com/2chiave2/ www.dominio.com/chiave3/ -Disallow: /*keyword*/ Example 6: Block a page without block the same page plus parameters -Disallow: /directory/file.estensione$ -Disallow: /directory/file.pdf$ Example 6: Block all URL with “get” parameter -Disallow: /*?*
6.6.5 To exclude all robots from part of the server User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /junk/
6.6.6 To exclude a single robot User-agent: BadBot Disallow: /
6.6.7 To allow a single robot User-agent: Google Disallow: User-agent: * Disallow: /
6.6.8 To exclude all robots from the entire server User-agent: * Disallow: /
6.6.9 To exclude all files except one This is currently a bit awkward, as there is no “Allow” field. The easy way is to put all files to be disallowed into a separate directory, say “stuff”, and leave the one file in the level above this directory: User-agent: * Disallow: /~joe/stuff/
7 Sitemap.xml
7.1 complete?
7.2 correct?
7.3 General recommendations
7.3.1 XML file named “Sitemap.xml”
7.3.2 file must be no larger than 50MB when uncompressed
7.3.3 no more than 50,000 URLs for a single sitemap
7.3.4 If you have more than one Sitemap, you can list them in a Sitemapindex.xml file and then submit the Sitemap index file to Google. You don’t need to submit each Sitemap file individually.
7.3.5 If your site is accessible on both the www and non-www versions of your domain, you don’t need to submit a separate Sitemap for each version. However, we recommend picking either the www or the non-www version, and using recommended canonicalization methods to tell Google which version you are using.
7.3.6 Do not include session IDs in URLs
7.4 syntax
7.4.1 <?xml version=”1.0” encoding=’UTF-8’?> <urlset xmlns=’http://www.sitemaps.org/schemas/sitemap/0.9’> <url> <loc>http://www.mysite.com/</loc> <lastmod>2012-05-25</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> <url>etc, etc, etc</url> </urlset>
7.4.2 <Tag> – <Importance> – <Description> <urlset> – Required – Encloses all information about the set of URLs included in the Sitemap.
7.4.3 <url> – Required – Encloses all information about a specific URL.
7.4.4 <loc> – Required – Specifies the URL. For images and video, specifies the landing page (aka play page, referrer page). Must be a unique URL.
7.4.5 <lastmod> – Optional – The date the URL was last modifed, in YYYY-MM-DDThh:mmTZD format (time value is optional).
7.4.6 <changefreq> – Optional – Provides a hint about how frequently the page is likely to change. Valid values are: – always. Use for pages that change every time they are accessed. – hourly – daily – weekly – monthly – yearly – never. Use this value for archived URLs.
7.4.7 <priority> – Optional – Describes the priority of a URL relative to all the other URLs on the site. This priority can range from 1.0 (extremely important) to 0.1 (not important at all). Does not affect your site’s ranking in Google search results. Because this value is relative to other pages on your site, assigning a high priority (or specifying the same priority for all URLs) will not help your site’s search ranking. In addition, setting all pages to the same priority will have no effect.
7.5 Image Sitemap
7.5.1 <?xml version=”1.0″ encoding=”UTF-8″?> <urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″ xmlns:image=”http://www.google.com/schemas/sitemap-image/1.1″> <url> <loc>http://example.com/sample.html</loc> <image:image> <image:loc>http://example.com/image.jpg</image:loc> </image:image> <image:image> <image:loc>http://example.com/photo.jpg</image:loc> </image:image> </url> </urlset>
8 Crawlability
8.1 Tree Structure
8.2 Visible links
8.3 easy navigation
8.4 questions
8.4.1 how many URLs are indexed?
8.4.2 how many URLs are crawled by Googlebot everyday?
8.4.3 how many URLs are in the sitemap.xml?
8.4.4 how many URLs have you found crawling?
9 Indexability
9.1 Google Index
9.1.1 site:
9.1.1.1 Google index vs sitemap vs crawler
9.1.1.2 operators –> site: -subfolder
9.1.1.3 www vs not-www
9.1.1.4 check indexed pages
9.1.2 Indexed Pages Analysis (index vs sitemap)
9.1.2.1 Google Operators Queries
9.1.2.1.1 Main domain Page indexed –> site:example.com/
9.1.2.1.2 site:www.example.com
9.1.2.1.3 site:www.example.com -/eng/ -/blog
9.1.2.1.4 Primary Index –> site:example.com/*
9.1.2.1.5 Secondary Queries
9.1.2.1.5.1 – intitle: – inurl: – intext: – inanchor: – link: – filetype:
9.1.2.2 Good
9.1.2.2.1 sitemap total urls = indexed pages
9.1.2.2.2 Status Score = # URL in Google index / # URL in sitemap
9.1.2.2.2.1 > 0,8 = Good
9.1.2.2.2.2 < 0,8 = Not good
9.1.2.3 Bad
9.1.2.3.1 sitemap tot urls < indexed pages
9.1.2.3.1.1 check canonical, double contents/urls and unwanted indexed files
9.1.2.3.2 sitemap tot urls > indexed pages
9.1.2.3.2.1 why some pages are not indexed?
9.1.2.3.2.1.1 noindex?
9.1.2.3.2.1.2 duplicated content?
9.1.2.4 Tools
9.1.2.4.1 Google Webmaster Tools
9.1.2.4.2 SEOmoz toolbar
9.1.2.4.3 Seo site tools for Chrome
9.1.2.4.4 Google search [site:www.example.com]
9.1.2.4.5 WebSite Auditor
9.2 markup & tags
9.2.1 keyword in title tag, H1-Hx, body, anchor text, alt tag, meta desc, keywords, strong, schema.org, etc
10 HTTP status code
10.1 Internal/External
10.2 3xx, 4xx, 5xx
11 redirections
11.1 IP redirection
11.2 www vs not-www
11.3 Moved page
11.3.1 301
11.3.1.1 The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs. Clients with link editing capabilities ought to automatically re-link references to the Request-URI to one or more of the new references returned by the server, where possible. This response is cacheable unless indicated otherwise.
11.4 Deleted page
11.4.1 404
11.4.1.1 404 Not Found: The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.
11.5 Temporary Redirect
11.5.1 302
11.5.1.1 302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0) A 302 redirect is a temporary redirect. It passes 0% of link juice (ranking power) and, in most cases, should not be used. The Internet runs on a protocol called HyperText Transfer Protocol (HTTP) which dictates how URLs work. It has two major versions, 1.0 and 1.1. In the first version, 302 referred to the status code “Moved Temporarily.” This was changed in version 1.1 to mean “Found.”
11.5.2 307
11.5.2.1 307 Moved Temporarily (HTTP 1.1 Only) A 307 redirect is the HTTP 1.1 successor of the 302 redirect. While the major crawlers will treat it like a 302 in some cases, it is best to use a 301 for almost all cases. The exception to this is when content is really moved only temporarily (such as during maintenance) AND the server has already been identified by the search engines as 1.1 compatible. Since it’s essentially impossible to determine whether or not the search engines have identified a page as compatible, it is generally best to use a 302 redirect for content that has been temporarily moved.
11.6 if the page you are removing has a suitable alternative page on your web site, then 301 it. Do not always 301 the page to your home page. If there is no suitable, and by suitable I mean, a page that is very similar to the page you are removing, then 404 the page. 301 if there is a related and similar page to the page you are removing. 404 if there is not.
11.7 Redirect
12 Site URL
12.1 friendly url
12.1.1 www.example.com/page-title
12.1.1.1 page-title: keyword at beginning
12.1.2 blog:
12.1.2.1 www.example.com/2012/01/page-title
12.1.2.2 www.example.com/page-title (WordPress 2013)
12.1.3 use absolute url inside links: http://…
12.1.4 redirect 301 not-www to www version
12.2 URL Canonical
12.2.1 Good
12.2.1.1 http://www.mysite.com/
12.2.1.2 point to same domain
12.2.1.3 same subdomain
12.2.1.3.1 alfa.example.com can point to www.example.com
12.2.1.4 point https -> http
12.2.2 Bad
12.2.2.1 http://www.mysite.com
12.2.2.2 http://mysite.com/
12.2.2.3 http://www.mysite.com/index.html
12.2.2.4 http://mysite.com/index.html
12.2.2.5 chain canonical
12.2.3 syntax on id url
12.2.3.1 on page: http://www.example.com/page.html?sid=123
12.2.3.2 <head><link rel=”canonical” href=”http://www.example.com/page.html”/></head>
12.3 URL structure
12.3.1 no underscore in url
12.3.2 silo structure
12.3.3 avoid URL parameters
12.3.4 keyword-rich URLs
12.3.5 no uppercase
13 HTTPS
13.1 check redirections
14 navigation path
14.1 tree structure
14.2 dynamic menu
14.3 breadcrumb
14.4 dynamic sidebar
14.5 footer
14.5.1 company info
14.6 Related post/article/product
15 Internal link structure
15.1 check distribution
15.2 anchor text
15.3 most linked pages
15.4 Link
15.4.1 Links Position Weights
15.4.1.1 Links Higher Up in HTML Code Cast More Powerful Votes
15.4.1.2 External Links are More Influential than Internal Links
15.4.1.3 Links from Unique Domains Matter More than Links from Previously Linking Sites
15.4.1.4 Links from Sites Closer to a Trusted Seed Set Pass More Value
15.4.1.5 Links from “Inside” Unique Content Pass More Value than Those from Footers/Sidebar/Navigation
15.4.1.6 Keywords in HTML Text Pass More Value than those in Alt Attributes of Linked Images
15.4.1.7 Links from More Important, Popular, Trusted Sites Pass More Value (even from less important pages)
15.4.1.8 Links Contained Within NoScript Tags Pass Lower (and Possibly No) Value
15.4.1.9 A Burst of New Links May Enable a Document to Overcome “Stronger” Competition Temporarily (or in Perpetuity)
15.4.1.10 Pages that Link to WebSpam May Devalue the Other Links they Host
15.4.2 Internal Links
15.4.2.1 Internal Links Distribution
15.4.2.1.1 more internal links to important pages
15.4.2.2 use keyword in anchor text
15.4.2.3 use keywords in URL
15.4.2.4 use structured levels: draw a tree/SILO
15.4.2.5 better no more than 100 link on page
15.4.2.6 Warning: Internal nofollow
15.4.2.6.1 <a rel=”nofollow” href=”www.example.com”>Example</a>
15.4.3 Tools
15.4.3.1 Screaming Frog
15.4.3.2 Xenu
15.4.3.2.1 Broken links
15.4.3.3 Google Webmaster Tools
15.4.3.3.1 Download a back link report to see if you’re missing out on links pointing to orphaned, 302 or incorrect URLs on your site. If you find people linking incorrectly, add some 301 rules on your site to harness that link juice
15.4.3.4 Open Site explorer
15.4.3.5 ahrefs.com
15.4.3.6 Majestic SEO
15.4.4 PageRank Distribution
15.4.4.1 YES
15.4.4.1.1 page A “index”
15.4.4.1.1.1 page B
15.4.4.1.2 page A “noindex”
15.4.4.1.2.1 page B
15.4.4.1.3 page A
15.4.4.1.3.1 page B “disallow”
15.4.4.1.4 page A “English”
15.4.4.1.4.1 page B “French”
15.4.4.2 NO
15.4.4.2.1 page A “404”
15.4.4.2.1.1 page B
15.4.4.2.2 page A
15.4.4.2.2.1 page B “404”
15.4.4.2.3 page A “disallow”
15.4.4.2.3.1 page B
15.4.4.2.4 page A “nofollow”
15.4.4.2.4.1 page B
16 Breadcrumbs markup
17 absolute link under HTTP
17.1 relative links under HTTPS
18 find not-HTML elements with Google cache
19 CSS & JS calls check
19.1 try disable JS
20 JavaScript elements
20.1 navigation
20.2 box, text
21 Minify: HTML, CSS & JS
22 Google cache check
22.1 can you see all elements?
23 Avoid cloaking
24 Avoid iFrames
25 text/html ratio
26 HTML declared language vs real language
27 rel canonical
28 rel alternate
29 rel next rel prev
30 Meta tag
30.1 TAG Title
30.1.1 First TAG position: <head><title>Title</title></head>
30.1.2 Length: max 56 char included spaces
30.1.2.1 6-12 words
30.1.3 512 pixels
30.1.4 use important keywords at the beginning of the title
30.1.5 Weight: Keyword < Category | Website Title
30.1.6 Tool: AdWords keyword research
30.1.7 no repeat keywords
30.1.8 unique titles for every page
30.1.9 Avoid Stop Words
30.1.9.1 articles (such as “the”, ”an” and “a”)
30.1.9.2 auxiliary verbs (such as “am”, “is”, and “can”)
30.1.9.3 conjunctions (such as “and”, “or”, “but” and “while”)
30.1.9.4 particles (such as “if”, “then”, and “thus”)
30.1.9.5 prepositions (such as “of”, “that”, “on” and “for”)
30.1.9.6 pronouns (such as “he”, “we”, “which” and “her”)
30.1.9.7
30.2 Meta Description
30.2.1 Use Title keywords inside description text
30.2.2 length: max 156 char
30.2.2.1 24-48 words
30.2.3 920 pixels
30.2.4 use keywords at the beginning
30.2.5 repeat TOP keywords max 2x
30.2.6 unique description for every page
30.3 Meta keywords
30.3.1 from 5 to 20 words, include title keywords
30.3.2 longest first
30.3.3 initial cap
30.3.4 comma separated
30.3.5 unique SET for every page
30.3.6 if the page is an AdWords landing page, use AdWords bought keywords
30.4 META Language Tag
30.4.1 <meta http-equiv=”content-language” content=”it”>
30.4.2 Tip: better placed in sitemap
30.5 Multi Language: rel=”alternate” hreflang=”x”
30.5.1 in HEAD section
30.5.2 <link rel=”alternate” hreflang=”en” href=”http://www.example.com/page.html” /> <link rel=”alternate” hreflang=”en-gb” href=”http://en-gb.example.com/page.html” /> <link rel=”alternate” hreflang=”en-us” href=”http://en-us.example.com/page.html” /> <link rel=”alternate” hreflang=”de” href=”http://de.example.com/seite.html” />
30.6 Meta Refresh (Warning, not safe)
30.6.1 Meta refreshes are a type of redirect executed on the page level rather than the server level. They are usually slower, and not a recommended SEO technique. They are most commonly associated with a five-second countdown with the text “If you are not redirected in five seconds, click here.” Meta refreshes do pass some link juice, but are not recommended as an SEO tactic due to poor usability and the loss of link juice passed.
30.6.2 Force page refresh
30.6.3 Syntax
30.6.3.1 Place inside <head> to refresh page after 5 seconds: <meta http-equiv=”refresh” content=”5″>
30.6.3.2 Redirect to http://example.com/ after 5 seconds: <meta http-equiv=”refresh” content=”5; url=http://example.com/”>
30.6.3.3 Redirect to http://example.com/ immediately (BETTER): <meta http-equiv=”refresh” content=”0; url=http://example.com/”>
30.6.4 An alternative is by sending an HTTP redirection header, such as HTTP 301 or 302
30.7 Robots meta tag
30.7.1 upload the robots.txt in the root directory
30.7.1.1 www.example.com/robots.txt
30.7.2 lang
30.7.2.1 <html lang=”en”> … </html>
30.7.2.2 In XHTML, the language is declared inside the <html> tag as follows:
30.7.2.3 <html xmlns=”http://www.w3.org/1999/xhtml” lang=”en” xml:lang=”en”> … </html>
30.7.2.4 ref: http://www.w3schools.com/tags/ref_language_codes.asp
30.7.3 noindex
30.7.3.1 <meta name=”robots” content=”noindex”>
30.7.4 nofollow
30.7.4.1 <meta name=”robots” content=”nofollow” />
30.7.5 noarchive
30.7.5.1 <meta name=”robots” content=”noarchive”>
30.7.5.2 no Google cache version
30.7.6 noodp
30.7.6.1 no open directory project
30.7.6.2 <meta name=”robots” content=”NOODP”>
30.7.7 noydir
30.7.8 nosnippet
30.7.8.1 <meta name=”googlebot” content=”nosnippet”>
30.7.9 hreflang
30.7.9.1 better in sitemap.xml
30.7.9.2 <link rel=”alternate” hreflang=”fr” href=”http://www.ex.com/fr/index.html” /> <link rel=”alternate” hreflang=”en” href=”http://www.ex.com/en/index.html” />
30.7.9.3 Link
30.7.9.3.1 <a href=”http://www.w3schools.com” hreflang=”en”>W3Schools</a>
30.8 Meta Noindex
30.8.1 <meta name=”robots” content=”noindex”>
30.8.2 HTTP Header
30.8.2.1 X-Robots-Tag: noindex
30.9 Unavailable_after
30.9.1 <meta name=”googlebot” content=”unavailable_after: 25-Aug-2007 15:00:00 EST”>
30.9.2 HTTP Header
30.9.2.1 X-Robots-Tag: unavailable_after: 7 Jul 2007 16:30:00 GMT
30.10 Headings H1 – H6
30.10.1 Use H1 one time for page, H2-H6 could be repeated
30.10.2 Use in order: H1>H2>H3>H4…
30.10.3 Headings should contain TOP keyword phrases
30.10.4 Length: 2-6 words
30.10.5 Check Tools:
30.10.5.1 Screaming Frog
30.10.5.2 Website Auditor
30.10.5.3 Marketing Grader
30.10.5.4 Traffic Travis
30.10.5.5 Xenu
30.10.5.6 Google Doc XMLIMPORT (f)
30.11 Strong & Italic
30.11.1 Use it on Keyword phrases and related terms
31 Images
31.1 image tag alt=””
31.1.1 1 word every 16*40 pixels
31.1.1.1 1-12 words
31.1.2 include keywords
31.1.3 unique for each image
31.2 image tag title=””
31.3 always define dimensions!
31.4 spider supported formats: BMP, GIF, JPEG, PNG, WebP or SVG.
31.5 Additionally: – the image filename is related to the image’s content; – the alt attribute of the image describes the image in a human-friendly way; – HTML page’s textual contents as well as the text near the image are related to the image.
31.6 Logo alt tag: “brand name” > “home” or “logo”
31.7 Compression .JPG 80%
31.8 Upload scaled images
32 schema.org markup
32.1 Rich Snippet
32.1.1 Microdata/Microformats/RDFa
32.1.1.1 Rating Stars
32.1.1.1.1 WordPress
32.1.1.1.1.1 GD STar Rating
32.1.1.2 Recipes
32.1.1.2.1 recipe details
32.1.1.3 Authorship
32.1.1.3.1 Multi-author
32.1.1.3.2 Single Author
32.1.1.4 Thumbnail
32.1.1.5 Products Price
32.1.2 Schema.org
32.1.3 Google Rich Snippets Testing tool
32.1.4 Rich Snippet submission form
32.2 breadcrumbs
32.3 Local markup
33 Custom 404 page
34 sitemap.html
35 Content optimization
35.1 update frequency
35.1.1 constantly write a few articles is better than many randomly posts
35.2 logic organization
35.2.1 Menu design
35.2.1.1 Tree design
35.2.2 In blog use categories & TAGS
35.3 SEO copywriting
35.3.1 Study SERP to find nice free places
35.3.1.1 AdWords keyword Tool for traffic
35.3.2 study best title
35.3.2.1 *see TAGS
35.3.3 study right keywords
35.3.4 use at least 350 words
35.3.5 Keyword density
35.3.5.1 Good
35.3.5.1.1 human friendly
35.3.5.1.2 < 5/10%
35.3.5.2 Bad
35.3.5.2.1 > 10%
35.3.5.2.2 too much kw repetitions
35.3.5.2.3 bad human readability
35.3.6 write with steps
35.3.6.1 Intro
35.3.6.2 content
35.3.6.3 End
35.3.7 nice images
35.3.7.1 alt tag with main keywords
35.3.7.2 title tag with main keywords
35.3.7.3 image file name with main keywords
35.3.7.4 link title
35.3.8 call to action
35.3.8.1 forms on landing pages
35.3.8.2 affiliate links
35.3.8.3 phone calls
35.4 1. Post it on your website with no strings attached. It’s free and you require no personal information from prospects 2. Blog about it 3. E-mail your in-house database 4. Post it on your social media profiles 5. Publish a press release (pitch it to the media too) 6. Create an ad campaign using banner and text ads 7. Reach out to popular and respected bloggers in your industry and get them to blog about it 8. Mention it in your next monthly newsletter 9. Use it as a basis for a webinar or podcast episode 10. Produce a video about it
35.5 readability
35.5.1 text dimensions
35.5.2 easy words and phrases
35.6 Content and Usability
35.6.1 usability
35.6.1.1 design
35.6.1.1.1 deep/levels
35.6.1.1.1.1 max 3
35.6.1.2 load speed
35.6.1.2.1 latency
35.6.1.2.2 image caching
35.6.1.2.3 pages caching
35.6.1.2.4 compression
35.6.1.2.5 CDN
35.6.1.2.6 Tools
35.6.1.2.6.1 Page speed
35.6.1.2.6.1.1 Good
35.6.1.2.6.1.1.1 Speed >75%
35.6.1.2.6.2 Yslow
35.6.1.2.6.2.1 Good
35.6.1.2.6.2.1.1 B
35.6.1.2.6.3 GT metrix
35.6.1.3 Mobile
35.6.1.3.1 – Mobile friendly website (WordPress Touch/Mobify/…) – Mobile ads (SMS Text/video/Google Mobile ads) – Mobile & Social integration – Mobile apps/QR codes
35.7 content
35.7.1 body text & word count > 350
35.7.2 content generation
35.7.3 frequency
35.7.4 content quality
35.7.5 keyword focus
35.7.6 SEO copywriting
35.7.7 tag HTML5
35.7.8 tag Schema.org
35.7.9 freshness
35.8 Keywords
35.8.1 Keyword list
35.8.1.1 on site analysis
35.8.1.2 competitors websites
35.8.1.3 AdWords keywords tools
35.8.1.3.1 competitors
35.8.1.3.1.1 cost
35.8.1.3.1.2 competitors
35.8.1.3.1.3 traffic
35.8.1.3.2 estimated traffic
35.8.1.3.2.1 cost
35.8.1.3.2.2 competitors
35.8.1.3.2.3 traffic
35.8.1.3.2.3.1 phrase
35.8.1.3.2.3.2 exact
35.8.1.4 Google Analytics
35.8.1.4.1 Goal
35.8.1.4.1.1 conversions
35.8.1.4.2 filters
35.8.1.4.2.1 Branded / not branded
35.8.1.4.2.2 ITA/ENG (lingua)
35.8.1.4.3 time on site
35.8.1.4.4 visit deep
35.8.2 Google SERP Analysis
35.8.2.1 opportunity
35.8.2.1.1 new keywords
35.8.2.1.2 easy ranking areas
35.8.2.1.3 weak competitors
35.8.2.2 treath
35.8.2.2.1 aggressive competitors
35.8.2.2.1.1 what they do?
35.8.2.2.1.1.1 natural ranking
35.8.2.2.1.1.2 AdWords
35.8.2.2.1.1.3 social
35.8.2.2.1.1.4 link building
35.8.3 tools
35.8.3.1 KW analysis
35.8.3.1.1 potential traffic
35.8.3.1.2 seo competition
35.8.3.2 Google Analytics
35.8.3.2.1 access kw
35.8.3.2.1.1 time on site
35.8.3.2.1.2 visit deep
35.8.3.3 Ubersuggest
35.8.3.3.1 http://ubersuggest.org/
35.8.3.4 Google AdWords
35.8.3.4.1 kw tools
35.8.3.4.2 traffic tools
35.8.3.5 Rank Traker
35.8.3.5.1 Keep ranking history
35.8.3.5.2 competitors ranking
35.8.3.6 free monitor for google
35.8.3.7 SEOtoolset
35.8.3.8 EVE Milano Keywords Tool
35.8.3.8.1 www.evemilano.com/keyword-tool/
36 Usability
36.1 Mobile implementation
36.2 Mobile redirect
36.3 responsive
36.4 meta viewport
36.5 Webserver Performances
37 Inbound
37.1 External 404
37.2 Link popularity
37.3 Backlink anchor text
37.4 Most linked pages
37.5 % Site wide backlinks
37.6 Local directories
37.7 Backlinks (Inbound)
37.7.1 Rank inbound link?
37.7.1.1 Google
37.7.1.1.1 PageRank
37.7.1.1.2 DomainRank
37.7.1.2 Ahrefs.com Rank
37.7.1.3 Majestic SEO
37.7.1.4 SEOmoz Rank
37.7.1.4.1 Page Authority
37.7.1.4.2 Domain Authority
37.7.2 Link building
37.7.2.1 Anchor texts
37.7.2.1.1 Brand
37.7.2.1.1.1 min 60%
37.7.2.1.1.2 Brand Name
37.7.2.1.1.3 KW + brand name
37.7.2.1.1.4 URL
37.7.2.1.2 Navigational
37.7.2.1.2.1 max 20%
37.7.2.1.2.2 click here
37.7.2.1.3 Local
37.7.2.1.3.1 Local Brand
37.7.2.1.3.1.1 City + Brand Name
37.7.2.1.3.2 Local Transational
37.7.2.1.3.2.1 City + Service Keyword
37.7.2.1.4 Transational
37.7.2.1.4.1 max 20%
37.7.2.1.4.2 Exact Service Keyword
37.7.2.1.5 KW
37.7.2.1.5.1 different KW for different landing
37.7.2.2 social bookmarking
37.7.2.2.1 See social section
37.7.2.3 social networks
37.7.2.3.1 See social section
37.7.2.4 link ads
37.7.2.4.1 nofollow
37.7.2.5 quality content for natural linking
37.7.2.6 find comments dofollow
37.7.2.7 warning: don’t buy link building
37.7.2.8 link exchange?
37.7.2.8.1 no site-wide
37.7.2.8.2 yes dedicated page
37.7.2.9 web directories
37.7.2.9.1 local
37.7.2.9.2 general
37.7.2.9.2.1 dmoz
37.7.2.9.2.2 yahoo! directory
37.7.2.9.2.3 yellow pages
37.7.2.9.3 Local Directories
37.7.2.9.3.1 Yelp
37.7.2.9.3.2 Foursquare
37.7.2.9.3.3 Google Map
37.7.2.10 article marketing
37.7.2.10.1 infographics
37.7.2.11 guest article
37.7.2.11.1 on related blogs
37.7.2.12 Feed RSS
37.7.2.12.1 Use partial RSS file
37.7.2.12.2 Register RSS to Aggregators websites
37.7.2.12.3 Insert deep links inside RSS
37.7.3 Correct Broken links – 404
37.7.3.1 definitive
37.7.3.1.1 use Redirect 301
37.7.3.1.2 Yes PageRank
37.7.3.2 temp
37.7.3.2.1 use Redirect 302
37.7.3.2.2 No PageRank
37.7.4 link pruning?
37.7.4.1 – Ask for link removal – Ask nofollow tag – noindex on destination page – Disallow with robots.txt – redirect 410 – redirect 404 – copy page and move internal link + noindex
38 Social signals
38.1 Channels
38.1.1 Google Plus
38.1.1.1 Authorship Link for bloggers
38.1.1.2 use Keyword and description
38.1.1.3 frequent updates
38.1.1.4 use sidebar links
38.1.2 Facebook
38.1.2.1 actions
38.1.2.1.1 Content generation
38.1.2.1.1.1 frequent updates
38.1.2.1.1.2 Call to action
38.1.2.1.1.3 nice contents
38.1.2.1.2 Commenti
38.1.2.1.2.1 analysis and shared answers
38.1.2.1.3 Landing page/Form
38.1.2.1.3.1 flash
38.1.2.1.3.2 static html
38.1.2.1.3.2.1 imagemap
38.1.2.1.3.3 cms
38.1.2.1.3.4 ecommerce
38.1.2.1.3.5 Like button indication
38.1.2.1.3.6 app
38.1.2.1.3.7 form
38.1.2.1.4 Open Graph integration
38.1.2.1.4.1 website side
38.1.2.2 Advertising
38.1.2.2.1 Inside Facebook
38.1.2.2.1.1 min CTR > 0,03 (3%)
38.1.2.2.1.2 min CPL > 0,3 (30%)
38.1.2.2.1.3 Landing customization
38.1.2.2.1.4 social shared ads
38.1.2.2.2 Outside Facebook
38.1.2.2.2.1 More expensive
38.1.2.2.2.2 use url builder
38.1.3 Twitter
38.1.3.1 autocontent generation
38.1.3.1.1 Facebook Connection
38.1.3.1.2 rss graffiti
38.1.3.1.2.1 auto Hashtag generation
38.1.4 Linkedin
38.1.4.1 Company page
38.1.4.2 personal page
38.1.4.3 Group
38.1.4.4 ADS
38.1.4.4.1 budget: min 10$/day and 2$ click
38.1.4.4.2 not all language (!)
38.1.4.5 Share button plugin on website
38.1.5 Pinterest
38.1.5.1 Pin it button plugin
38.1.5.2 create topic dashboards
38.1.5.3 follow the moods, don’t use it only to promote
38.2 Social Plugins
38.2.1 Facebook
38.2.1.1 Like button
38.2.1.1.1 to Company page
38.2.1.1.2 to Website URL
38.2.1.1.3 Open Graph TAG implementation
38.2.1.2 Comments
38.2.1.3 Boxes
38.2.1.3.1 fans
38.2.1.3.2 sharing activity/recommendation
38.2.1.4 Facebook Connect
38.2.1.4.1 Auto login
38.2.2 Twitter
38.2.2.1 Share button
38.2.2.2 Follow
38.2.2.3 tweet feed
38.2.3 Linkedin Button
38.2.3.1 follow company
38.2.3.2 follow profile
38.2.3.3 share button
38.2.4 Social Bookmarking
38.2.4.1 Stumble Upon
38.2.4.2 Reddit
38.2.4.3 Digg
38.2.4.4 Del.icio.us
38.2.5 Google +1
38.2.5.1 “Add to my circles” Button
38.2.5.2 +1 Button
38.2.6 Pinterest
38.2.6.1 Pin It Button
38.2.6.2 Follow Me Button
39 Google penalties
39.1 Internal 2x content
39.2 External 2x content
39.3 Low quality and/or thin content
39.4 Bad backlink profile
39.5 much more…
39.6 Negative aspects
39.6.1 duplicated contents
39.6.1.1 internal
39.6.1.2 external
39.6.1.2.1 check kw rank history
39.6.2 duplicated meta
39.6.3 server down time
39.6.4 spam and site-wide links
39.6.4.1 link pruning activities
39.6.5 Sponsored links
39.6.6 malware on server
39.6.7 Directory backlink
39.6.7.1 if unique source
39.6.8 hidden text
39.6.8.1 by css
39.6.9 longer url with too much parameters
39.6.10 too much levels
39.6.11 adsense abuse
39.6.12 bad usability
39.6.13 bad contents
39.6.13.1 high bounce rate
39.6.13.2 short content
39.6.13.3 short time on page
39.6.14 flash
39.6.15 low quality out-bound links
39.6.16 spamming/stuffing/hiding
39.6.17 spam in-bound links
39.6.18 having too many transactional anchor text
39.6.19 advertising abuse
39.6.20 site wide links
39.6.21 dofollow sponsor links
39.6.22 link selling/buying

EVE Milano usa il Framework Genesis per WordPress

Genesis FrameworkIl Framework Genesis consente di creare rapidamente e facilmente incredibili siti web con WordPress. Genesis fornisce una piattaforma sicura e ottimizzata per i motori di ricerca e con un solo acquisto si ha diritto ad aggiornamenti a vita. Scopri le caratteristiche incredibili e la selezione di temi professionali. E' così semplice - inizia a utilizzare Genesis ora!

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