Ho voluto condividere con voi questo schema logico che uso per affrontare da zero una analisi SEO.
Mi piace definirlo il mio taccuino SEO, è nato nel 2009 come bozza di note e appunti presi on the job durante le mie prime esperienze e corsi SEO. Negli anni questo lavoro è cresciuto prendendo forma e sostanza, il file è quindi…still work in progress…perchè ogni volta che apprendo qualcosa di nuovo lo implemento… In questo lavoro non si smette mai di imparare!
Spero possa tornare utile a qualcuno di voi, anzi, se avete consigli sono ben accetti e se condividete la pagina sui social ancora di più :) grazie!
Aggiornamento: 05/2013
Aggiungimi su Linkedin
PS: Questa grafica è stata realizzata con Xmind, software per lo sviluppo di schemi grafici.
Scarica l’infografica dal Profilo Giovanni Sacheli su Xmind
Trascrizione e links della SEO Dashboard
| SEO Dashboard |
| 1 by Giovanni Sacheli Version: 8.5-05/2013 hosted on www.evemilano.com |
| 1.1 Purposes |
| 1.1.1 SEO Services |
| 1.1.2 SEO Audit |
| 1.1.3 SEO Analysis |
| 1.1.4 SEO Check list |
| 2 Goals |
| 2.1 client |
| 2.1.1 who is him? |
| 2.1.2 what does he sell? |
| 2.1.3 where are his customers? |
| 2.1.4 who are his customers? |
| 2.1.5 what does he want? Leads, conversions, visits, … |
| 2.1.6 how many competitors in SERP? |
| 2.1.6.1 Quantitative search |
| 2.1.6.2 allintitle:”xxx yyy” analysis |
| 2.1.6.3 Total Google results count, inurl, allinanchor, … |
| 2.1.6.4 “xxx yyy” search analysis |
| 2.1.6.5 hom many rank better than him? |
| 2.1.6.5.1 why? |
| 2.1.6.5.2 where? |
| 2.2 6/12 months target options |
| 2.2.1 more visits |
| 2.2.2 more time on site |
| 2.2.3 more conversions |
| 2.2.4 more registrations |
| 2.2.5 lower bounce rate |
| 2.2.6 more social sharing |
| 2.2.7 … |
| 3 Google Ranking Factors |
| 3.1 age of the domain |
| 3.2 trust/authority of the host domain |
| 3.3 keyword exact match in url |
| 3.4 social graph metrix |
| 3.5 link popularity of the specific page/domain |
| 3.6 anchor text of external link to the page/domain |
| 3.7 Latent semantic indexing (LSI) |
| 3.8 on page keyword usage |
| 3.8.1 density |
| 3.8.2 distribution |
| 3.8.3 correlate |
| 3.9 registration + hosting data |
| 3.9.1 user history |
| 3.10 traffic + SERP CTR data |
| 3.11 Social Sharing |
| 3.11.1 plugin positioning |
| 3.11.2 good content generation |
| 3.12 keyword in title tag, H1-Hx, body, anchor text, alt tag, meta desc, keywords, strong |
| 4 on-site analysis |
| 4.1 to consider |
| 4.1.1 1. Architecture (unnecessary redirection, orphaned pages, broken links) |
| 4.1.2 2. Indexing & Crawling (canonical, noindex, follow, nofollow, redirects, robots.txt, sitemap.xml, server errors) |
| 4.1.3 3. Duplicate content & On page SEO (more url same page, repeated text, pagination, parameter based, dupe/missing titles, description, h1s, etc..) |
| 4.1.4 4. Backlink Analysis |
| 4.1.4.1 quality |
| 4.1.4.1.1 PageRank |
| 4.1.4.1.2 Page and Domain Authority (SEOmoz) |
| 4.1.4.2 quantity |
| 4.1.4.2.1 Google Webmastertools, Bing Webmastertools, SEOmoz, Ahrefs.com, Majestic SEO, … |
| 4.1.4.3 anchor text |
| 4.2 Site URL |
| 4.2.1 friendly url |
| 4.2.1.1 www.example.com/page-title |
| 4.2.1.1.1 page-title: keyword at beginning |
| 4.2.1.2 blog: |
| 4.2.1.2.1 www.example.com/2012/01/page-title |
| 4.2.1.2.2 www.example.com/page-title (WordPress 2013) |
| 4.2.1.3 use absolute url inside links: http://… |
| 4.2.1.4 redirect 301 not-www to www version |
| 4.2.2 URL Canonical |
| 4.2.2.1 Good |
| 4.2.2.1.1 http://www.mysite.com/ |
| 4.2.2.1.2 point to same domain |
| 4.2.2.1.3 same subdomain |
| 4.2.2.1.3.1 alfa.example.com can point to www.example.com |
| 4.2.2.1.4 point https -> http |
| 4.2.2.2 Bad |
| 4.2.2.2.1 http://www.mysite.com |
| 4.2.2.2.2 http://mysite.com/ |
| 4.2.2.2.3 http://www.mysite.com/index.html |
| 4.2.2.2.4 http://mysite.com/index.html |
| 4.2.2.2.5 chain canonical |
| 4.2.2.3 syntax on id url |
| 4.2.2.3.1 on page: http://www.example.com/page.html?sid=123 |
| 4.2.2.3.2 <head><link rel=”canonical” href=”http://www.example.com/page.html”/></head> |
| 4.3 Meta tag |
| 4.3.1 TAG Title |
| 4.3.1.1 First TAG position: <head><title>Title</title></head> |
| 4.3.1.2 Lenght: max 70 char included spaces |
| 4.3.1.2.1 6-12 words |
| 4.3.1.3 use important keywords at the beginning of the title |
| 4.3.1.4 Weight: Keyword < Category | Website Title |
| 4.3.1.5 Tool: AdWords keyword research |
| 4.3.1.6 no repeat keywords |
| 4.3.1.7 unique titles for every page |
| 4.3.1.8 Avoid Stop Words |
| 4.3.1.8.1 articles (such as “the”, ”an” and “a”) |
| 4.3.1.8.2 auxiliary verbs (such as “am”, “is”, and “can”) |
| 4.3.1.8.3 conjunctions (such as “and”, “or”, “but” and “while”) |
| 4.3.1.8.4 particles (such as “if”, “then”, and “thus”) |
| 4.3.1.8.5 prepositions (such as “of”, “that”, “on” and “for”) |
| 4.3.1.8.6 pronouns (such as “he”, “we”, “which” and “her”) |
| 4.3.1.8.7 … |
| 4.3.2 Meta Description |
| 4.3.2.1 Use Title keywords inside description text |
| 4.3.2.2 lenght: max 156 char |
| 4.3.2.2.1 24-48 words |
| 4.3.2.3 use keywords at the beginning |
| 4.3.2.4 repeat TOP keywords max 2x |
| 4.3.2.5 unique description for every page |
| 4.3.3 Meta keywords |
| 4.3.3.1 from 5 to 20 words, include title keywords |
| 4.3.3.2 longest first |
| 4.3.3.3 initial cap |
| 4.3.3.4 comma separated |
| 4.3.3.5 unique SET for every page |
| 4.3.3.6 if the page is an AdWords landing page, use AdWords bought keywords |
| 4.3.4 META Language Tag |
| 4.3.4.1 <meta http-equiv=”content-language” content=”it”> |
| 4.3.4.2 Tip: better placed in sitemap |
| 4.3.5 Multi Language: rel=”alternate” hreflang=”x” |
| 4.3.5.1 in HEAD section |
| 4.3.5.2 <link rel=”alternate” hreflang=”en” href=”http://www.example.com/page.html” /> <link rel=”alternate” hreflang=”en-gb” href=”http://en-gb.example.com/page.html” /> <link rel=”alternate” hreflang=”en-us” href=”http://en-us.example.com/page.html” /> <link rel=”alternate” hreflang=”de” href=”http://de.example.com/seite.html” /> |
| 4.3.6 Meta Refresh (Warning, not safe) |
| 4.3.6.1 Force page refresh |
| 4.3.6.2 Syntax |
| 4.3.6.2.1 Place inside <head> to refresh page after 5 seconds: <meta http-equiv=”refresh” content=”5″> |
| 4.3.6.2.2 Redirect to http://example.com/ after 5 seconds: <meta http-equiv=”refresh” content=”5; url=http://example.com/”> |
| 4.3.6.2.3 Redirect to http://example.com/ immediately (BETTER): <meta http-equiv=”refresh” content=”0; url=http://example.com/”> |
| 4.3.6.3 An alternative is by sending an HTTP redirection header, such as HTTP 301 or 302 |
| 4.3.7 Headings H1 – H6 |
| 4.3.7.1 Use in order: H1>H2>H3>H4… |
| 4.3.7.2 should contain TOP keyword phrases |
| 4.3.7.3 2-6 words |
| 4.3.7.4 Check Tools: |
| 4.3.7.4.1 Xenu |
| 4.3.7.4.2 Screaming Frog |
| 4.3.7.4.3 Website Auditor |
| 4.3.7.4.4 Google Doc XMLIMPORT (f) |
| 4.3.7.4.5 Marketing Grader |
| 4.3.7.4.6 Traffic Travis |
| 4.3.8 Bold, Strong (BETTER) |
| 4.3.8.1 Use it on Keyword phrases |
| 4.3.9 Images |
| 4.3.9.1 image tag alt=”" |
| 4.3.9.1.1 1 word every 16*40 pixels |
| 4.3.9.1.1.1 1-12 words |
| 4.3.9.1.2 include keywords |
| 4.3.9.1.3 unique for each image |
| 4.3.9.2 image tag title=”" |
| 4.3.9.3 always define dimensions! |
| 4.3.9.4 spider supported formats: BMP, GIF, JPEG, PNG, WebP or SVG. |
| 4.3.9.5 Additionally: – the image filename is related to the image’s content; – the alt attribute of the image describes the image in a human-friendly way; – HTML page’s textual contents as well as the text near the image are related to the image. |
| 4.4 Rich Snippet |
| 4.4.1 Microdata/Microformats/RDFa |
| 4.4.1.1 Rating Stars |
| 4.4.1.1.1 WordPress |
| 4.4.1.1.1.1 GD STar Rating |
| 4.4.1.2 Recipes |
| 4.4.1.2.1 recipe details |
| 4.4.1.3 Authorship |
| 4.4.1.3.1 Multi-author |
| 4.4.1.3.2 Single Author |
| 4.4.1.4 Thumbnail |
| 4.4.1.5 Products Price |
| 4.4.2 Schema.org |
| 4.4.3 Google Rich Snippets Testing tool |
| 4.4.4 Rich Snippet submission form |
| 4.5 Sitemap |
| 4.5.1 XML file |
| 4.5.2 no more than 50,000 URLs for a single sitemap |
| 4.5.3 must be no larger than 50MB when uncompressed |
| 4.5.4 If you have more than one Sitemap, you can list them in a Sitemapindex.xml file and then submit the Sitemap index file to Google. You don’t need to submit each Sitemap file individually. |
| 4.5.5 If your site is accessible on both the www and non-www versions of your domain, you don’t need to submit a separate Sitemap for each version. However, we recommend picking either the www or the non-www version, and using recommended canonicalization methods to tell Google which version you are using. |
| 4.5.6 Do not include session IDs in URLs |
| 4.5.7 syntax |
| 4.5.7.1 <?xml version=”1.0” encoding=’UTF-8’?> <urlset xmlns=’http://www.sitemaps.org/schemas/sitemap/0.9’> <url> <loc>http://www.mysite.com/</loc> <lastmod>2012-05-25</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> <url>etc, etc, etc</url> </urlset> |
| 4.5.7.2 <Tag> – <Importance> – <Description> <urlset> – Required – Encloses all information about the set of URLs included in the Sitemap. |
| 4.5.7.3 <url> – Required – Encloses all information about a specific URL. |
| 4.5.7.4 <loc> – Required – Specifies the URL. For images and video, specifies the landing page (aka play page, referrer page). Must be a unique URL. |
| 4.5.7.5 <lastmod> – Optional – The date the URL was last modifed, in YYYY-MM-DDThh:mmTZD format (time value is optional). |
| 4.5.7.6 <changefreq> – Optional – Provides a hint about how frequently the page is likely to change. Valid values are: – always. Use for pages that change every time they are accessed. – hourly – daily – weekly – monthly – yearly – never. Use this value for archived URLs. |
| 4.5.7.7 <priority> – Optional – Describes the priority of a URL relative to all the other URLs on the site. This priority can range from 1.0 (extremely important) to 0.1 (not important at all). Does not affect your site’s ranking in Google search results. Because this value is relative to other pages on your site, assigning a high priority (or specifying the same priority for all URLs) will not help your site’s search ranking. In addition, setting all pages to the same priority will have no effect. |
| 4.5.8 Image Sitemap |
| 4.5.8.1 <?xml version=”1.0″ encoding=”UTF-8″?> <urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″ xmlns:image=”http://www.google.com/schemas/sitemap-image/1.1″> <url> <loc>http://example.com/sample.html</loc> <image:image> <image:loc>http://example.com/image.jpg</image:loc> </image:image> <image:image> <image:loc>http://example.com/photo.jpg</image:loc> </image:image> </url> </urlset> |
| 4.6 Robots meta tag |
| 4.6.1 lang |
| 4.6.1.1 <html lang=”en”> … </html> |
| 4.6.1.2 In XHTML, the language is declared inside the <html> tag as follows: |
| 4.6.1.3 <html xmlns=”http://www.w3.org/1999/xhtml” lang=”en” xml:lang=”en”> … </html> |
| 4.6.1.4 ref: http://www.w3schools.com/tags/ref_language_codes.asp |
| 4.6.2 noindex |
| 4.6.2.1 <meta name=”robots” content=”noindex”> |
| 4.6.3 nofollow |
| 4.6.3.1 <meta name=”robots” content=”nofollow” /> |
| 4.6.4 noarchive |
| 4.6.4.1 <meta name=”robots” content=”noarchive”> |
| 4.6.4.2 no Google cache version |
| 4.6.5 noodp |
| 4.6.5.1 no open directory project |
| 4.6.5.2 <meta name=”robots” content=”NOODP”> |
| 4.6.6 noydir |
| 4.6.7 nosnippet |
| 4.6.7.1 <meta name=”googlebot” content=”nosnippet”> |
| 4.6.8 hreflang |
| 4.6.8.1 better in sitemap.xml |
| 4.6.8.2 <link rel=”alternate” hreflang=”fr” href=”http://www.ex.com/fr/index.html” /> <link rel=”alternate” hreflang=”en” href=”http://www.ex.com/en/index.html” /> |
| 4.6.8.3 Link |
| 4.6.8.3.1 <a href=”http://www.w3schools.com” hreflang=”en”>W3Schools</a> |
| 4.6.9 robots.txt syntax |
| 4.6.9.1 root folder/robots.txt |
| 4.6.9.2 User-agent: * Disallow: /privatefolder/ Disallow: /privatefile.html User-agent: Googlebot/2.1 Disallow: /nogoogle.html Sitemap: http://www.mysite.com/sitemap.xml |
| 4.6.10 Example 1: Block all, also sitemap User-agent: * -Disallow: / Example 2: Block a file estension -Disallow: /directory/*.estension Example 3: Block specific folder www.dominio.com/directory/subdirectory/chiave/subdirectory/ -Disallow: /*/keyword/ Example 4: Block all url containing a specific word www.dominio.com/1chiave.estensione www.dominio.com/2chiave.estensione www.dominio.com/chiave3.estensione -Disallow: /*keyword Example 5: Block specific folder www.dominio.com/1chiave1/ www.dominio.com/2chiave2/ www.dominio.com/chiave3/ -Disallow: /*keyword*/ Example 6: Block a page without block the same page plus parameters -Disallow: /directory/file.estensione$ -Disallow: /directory/file.pdf$ Example 6: Block all URL with “get” parameter -Disallow: /*?* |
| 4.6.11 http://www.robotstxt.org/robotstxt.html |
| 4.6.11.1 To exclude all robots from the entire server User-agent: * Disallow: / |
| 4.6.11.2 To allow all robots complete access User-agent: * Disallow: |
| 4.6.11.3 To exclude all robots from part of the server User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /junk/ |
| 4.6.11.4 To exclude a single robot User-agent: BadBot Disallow: / |
| 4.6.11.5 To allow a single robot User-agent: Google Disallow: User-agent: * Disallow: / |
| 4.6.11.6 To exclude all files except one This is currently a bit awkward, as there is no “Allow” field. The easy way is to put all files to be disallowed into a separate directory, say “stuff”, and leave the one file in the level above this directory: User-agent: * Disallow: /~joe/stuff/ |
| 4.6.11.7 Alternatively you can explicitly disallow all disallowed pages: User-agent: * Disallow: /~joe/junk.html Disallow: /~joe/foo.html Disallow: /~joe/bar.html |
| 4.7 indexed pages (indexed vs sitemap) |
| 4.7.1 Google query |
| 4.7.1.1 Main domain Page indexed –> site:example.com/ |
| 4.7.1.2 site:www.example.com |
| 4.7.1.3 site:www.example.com -/eng/ -/blog |
| 4.7.1.4 Primary Index –> site:example.com/* |
| 4.7.1.5 Secondary Queries |
| 4.7.1.5.1 – intitle: – inurl: – intext: – inanchor: – link: – filetype: |
| 4.7.2 Good |
| 4.7.2.1 sitemap total urls = indexed pages |
| 4.7.2.2 Status Score = # URL in Google index / # URL in sitemap |
| 4.7.2.2.1 > 0,8 = Good |
| 4.7.2.2.2 < 0,8 = Not good |
| 4.7.3 Bad |
| 4.7.3.1 sitemap tot urls < indexed pages |
| 4.7.3.1.1 check canonical, double contents/urls and unwanted indexed files |
| 4.7.3.2 sitemap tot urls > indexed pages |
| 4.7.3.2.1 why some pages are not indexed? |
| 4.7.3.2.1.1 noindex? |
| 4.7.3.2.1.2 duplicated content? |
| 4.7.4 Tools |
| 4.7.4.1 SEOmoz toolbar |
| 4.7.4.2 Seo site tools for Chrome |
| 4.7.4.3 Google search [site:www.example.com] |
| 4.7.4.4 WebSite Auditor |
| 4.8 Link |
| 4.8.1 Back link (Inbound) |
| 4.8.1.1 Rank inbound link? |
| 4.8.1.1.1 SEOmoz Rank |
| 4.8.1.1.1.1 Page Authority |
| 4.8.1.1.1.2 Domain Authority |
| 4.8.1.1.2 Ahrefs.com Rank |
| 4.8.1.1.3 Google |
| 4.8.1.1.3.1 PageRank |
| 4.8.1.1.3.2 Domain Rank |
| 4.8.1.2 Link building |
| 4.8.1.2.1 Anchor text |
| 4.8.1.2.1.1 Brand |
| 4.8.1.2.1.1.1 60% |
| 4.8.1.2.1.2 Navigational |
| 4.8.1.2.1.2.1 10% |
| 4.8.1.2.1.3 Transational |
| 4.8.1.2.1.3.1 30% |
| 4.8.1.2.1.4 KW |
| 4.8.1.2.1.4.1 different KW for different landing |
| 4.8.1.2.2 social bookmarking |
| 4.8.1.2.2.1 See social section |
| 4.8.1.2.3 social networks |
| 4.8.1.2.3.1 See social section |
| 4.8.1.2.4 link ads |
| 4.8.1.2.4.1 nofollow |
| 4.8.1.2.5 quality content for natural linking |
| 4.8.1.2.6 find comments dofollow |
| 4.8.1.2.7 warning: don’t buy link building |
| 4.8.1.2.8 link exchange? |
| 4.8.1.2.8.1 no site-wide |
| 4.8.1.2.8.2 yes dedicated page |
| 4.8.1.2.9 web directory |
| 4.8.1.2.9.1 local |
| 4.8.1.2.9.2 general |
| 4.8.1.2.9.2.1 dmoz |
| 4.8.1.2.9.2.2 yahoo! directory |
| 4.8.1.2.9.2.3 yellow pages |
| 4.8.1.2.10 article marketing |
| 4.8.1.2.10.1 infographics |
| 4.8.1.2.11 guest article |
| 4.8.1.2.12 Feed RSS |
| 4.8.1.2.12.1 Use partial RSS file |
| 4.8.1.2.12.2 Register RSS to Aggregators websites |
| 4.8.1.2.12.3 Insert deep links inside RSS |
| 4.8.1.3 Correct Broken links – 404 |
| 4.8.1.3.1 definitive |
| 4.8.1.3.1.1 use Redirect 301 |
| 4.8.1.3.1.2 Yes PageRank |
| 4.8.1.3.2 temp |
| 4.8.1.3.2.1 use Redirect 302 |
| 4.8.1.3.2.2 No PageRank |
| 4.8.1.4 link pruning? |
| 4.8.1.4.1 – Ask for link removal – Ask nofollow tag – noindex on destination page – Disallow with robots.txt – redirect 410 – redirect 404 – copy page and move internal link + noindex |
| 4.8.2 Internal Links |
| 4.8.2.1 use keyword in anchor text |
| 4.8.2.2 more internal links to important pages |
| 4.8.2.3 use keywords in URL |
| 4.8.2.4 use structured levels: draw a tree/SILO |
| 4.8.2.5 no more than 100 link on page |
| 4.8.2.6 nofollow? |
| 4.8.2.6.1 <a rel=”nofollow” href=”www.example.com”>Example</a> |
| 4.8.3 Tools |
| 4.8.3.1 Xenu |
| 4.8.3.1.1 Broken links |
| 4.8.3.2 Google Webmaster Tools |
| 4.8.3.2.1 Download a back link report to see if you’re missing out on links pointing to orphaned, 302 or incorrect URLs on your site. If you find people linking incorrectly, add some 301 rules on your site to harness that link juice |
| 4.8.3.3 Open Site explorer |
| 4.8.3.4 ahrefs.com |
| 4.8.4 Redirect |
| 4.8.4.1 Deleted page |
| 4.8.4.1.1 404 |
| 4.8.4.1.1.1 404 Not Found: The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable. |
| 4.8.4.2 Moved page |
| 4.8.4.2.1 301 |
| 4.8.4.2.1.1 The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs. Clients with link editing capabilities ought to automatically re-link references to the Request-URI to one or more of the new references returned by the server, where possible. This response is cacheable unless indicated otherwise. |
| 4.8.4.3 if the page you are removing has a suitable alternative page on your web site, then 301 it. Do not always 301 the page to your home page. If there is no suitable, and by suitable I mean, a page that is very similar to the page you are removing, then 404 the page. 301 if there is a related and similar page to the page you are removing. 404 if there is not. |
| 4.9 Keywords |
| 4.9.1 Keyword list |
| 4.9.1.1 on site analysis |
| 4.9.1.2 competitors websites |
| 4.9.1.3 AdWords keywords tools |
| 4.9.1.3.1 competitors |
| 4.9.1.3.1.1 cost |
| 4.9.1.3.1.2 competitors |
| 4.9.1.3.1.3 traffic |
| 4.9.1.3.2 estimated traffic |
| 4.9.1.3.2.1 cost |
| 4.9.1.3.2.2 competitors |
| 4.9.1.3.2.3 traffic |
| 4.9.1.3.2.3.1 phrase |
| 4.9.1.3.2.3.2 exact |
| 4.9.1.4 Google Analytics |
| 4.9.1.4.1 Goal |
| 4.9.1.4.1.1 conversions |
| 4.9.1.4.2 filters |
| 4.9.1.4.2.1 Branded / not branded |
| 4.9.1.4.2.2 ITA/ENG (lingua) |
| 4.9.1.4.3 time on site |
| 4.9.1.4.4 visit deep |
| 4.9.2 Google SERP Analysis |
| 4.9.2.1 opportunity |
| 4.9.2.1.1 new keywords |
| 4.9.2.1.2 easy ranking areas |
| 4.9.2.1.3 weak competitors |
| 4.9.2.2 treath |
| 4.9.2.2.1 aggressive competitors |
| 4.9.2.2.1.1 what they do? |
| 4.9.2.2.1.1.1 natural ranking |
| 4.9.2.2.1.1.2 AdWords |
| 4.9.2.2.1.1.3 social |
| 4.9.2.2.1.1.4 link building |
| 4.9.3 tools |
| 4.9.3.1 KW analysis |
| 4.9.3.1.1 potential traffic |
| 4.9.3.1.2 seo competition |
| 4.9.3.2 analytics |
| 4.9.3.2.1 access kw |
| 4.9.3.2.1.1 time on site |
| 4.9.3.2.1.2 visit deep |
| 4.9.3.3 adwords |
| 4.9.3.3.1 kw tools |
| 4.9.3.3.2 traffic tools |
| 4.9.3.4 rank traker |
| 4.9.3.4.1 Keep ranking history |
| 4.9.3.4.2 competitors ranking |
| 4.9.3.5 free monitor for google |
| 4.9.3.6 SEOtoolset |
| 5 Content and Usability |
| 5.1 update frequency |
| 5.1.1 constantly write a few articles is better than many randomly posts |
| 5.2 logic organization |
| 5.2.1 Menu design |
| 5.2.1.1 Tree design |
| 5.2.2 In blog use categories & TAGS |
| 5.3 SEO copywriting |
| 5.3.1 Study SERP to find nice free places |
| 5.3.1.1 AdWords keyword Tool for traffic |
| 5.3.2 study best title |
| 5.3.2.1 *see TAGS |
| 5.3.3 study right keywords |
| 5.3.4 use at least 350 words |
| 5.3.5 Keyword density |
| 5.3.5.1 Good |
| 5.3.5.1.1 human friendly |
| 5.3.5.1.2 < 5/10% |
| 5.3.5.2 Bad |
| 5.3.5.2.1 > 10% |
| 5.3.5.2.2 too much kw repetitions |
| 5.3.5.2.3 bad human readability |
| 5.3.6 write with steps |
| 5.3.6.1 Intro |
| 5.3.6.2 content |
| 5.3.6.3 End |
| 5.3.7 nice images |
| 5.3.7.1 alt tag with main keywords |
| 5.3.7.2 title tag with main keywords |
| 5.3.7.3 image file name with main keywords |
| 5.3.7.4 link title |
| 5.3.8 call to action |
| 5.3.8.1 forms on landing pages |
| 5.3.8.2 affiliate links |
| 5.3.8.3 phone calls |
| 5.4 Content |
| 5.4.1 1. Post it on your website with no strings attached. It’s free and you require no personal information from prospects 2. Blog about it 3. E-mail your in-house database 4. Post it on your social media profiles 5. Publish a press release (pitch it to the media too) 6. Create an ad campaign using banner and text ads 7. Reach out to popular and respected bloggers in your industry and get them to blog about it 8. Mention it in your next monthly newsletter 9. Use it as a basis for a webinar or podcast episode 10. Produce a video about it |
| 5.5 usability |
| 5.5.1 readability |
| 5.5.1.1 text dimensions |
| 5.5.2 navigation |
| 5.5.2.1 homepage elements to not miss |
| 5.5.2.1.1 phone number |
| 5.5.2.1.2 email |
| 5.5.2.1.3 contact form |
| 5.5.2.2 dynamic menu |
| 5.5.2.3 breadcrumb |
| 5.5.2.4 dynamic sidebar |
| 5.5.2.5 footer |
| 5.5.2.5.1 company info |
| 5.5.2.6 Related post/article/product |
| 5.5.2.7 Top Nav |
| 5.5.2.8 sidebar |
| 5.5.3 design |
| 5.5.3.1 deep/levels |
| 5.5.3.1.1 max 3 |
| 5.5.4 load speed |
| 5.5.4.1 latency |
| 5.5.4.2 image caching |
| 5.5.4.3 pages caching |
| 5.5.4.4 compression |
| 5.5.4.5 CDN |
| 5.5.4.6 Tools |
| 5.5.4.6.1 Page speed |
| 5.5.4.6.1.1 Good |
| 5.5.4.6.1.1.1 Speed >75% |
| 5.5.4.6.2 Yslow |
| 5.5.4.6.2.1 Good |
| 5.5.4.6.2.1.1 B |
| 5.5.4.6.3 GT metrix |
| 5.5.5 Mobile |
| 5.5.5.1 – Mobile friendly website (WordPress Touch/Mobify/…) – Mobile ads (SMS Text/video/Google Mobile ads) – Mobile & Social integration – Mobile apps/QR codes |
| 6 Social |
| 6.1 Channels |
| 6.1.1 Google pages |
| 6.1.1.1 Authorship Link for bloggers |
| 6.1.1.2 use Keyword and description |
| 6.1.1.3 frequent updates |
| 6.1.1.4 use sidebar links |
| 6.1.2 Facebook |
| 6.1.2.1 actions |
| 6.1.2.1.1 Content generation |
| 6.1.2.1.1.1 frequent updates |
| 6.1.2.1.1.2 Call to action |
| 6.1.2.1.1.3 nice contents |
| 6.1.2.1.2 Commenti |
| 6.1.2.1.2.1 analysis and shared answers |
| 6.1.2.1.3 Landing page/Form |
| 6.1.2.1.3.1 flash |
| 6.1.2.1.3.2 static html |
| 6.1.2.1.3.2.1 imagemap |
| 6.1.2.1.3.3 cms |
| 6.1.2.1.3.4 ecommerce |
| 6.1.2.1.3.5 Like button indication |
| 6.1.2.1.3.6 app |
| 6.1.2.1.3.7 form |
| 6.1.2.1.4 Open Graph integration |
| 6.1.2.1.4.1 website side |
| 6.1.2.2 Advertising |
| 6.1.2.2.1 Inside Facebook |
| 6.1.2.2.1.1 min CTR > 0,03 (3%) |
| 6.1.2.2.1.2 min CPL > 0,3 (30%) |
| 6.1.2.2.1.3 Landing customization |
| 6.1.2.2.1.4 social shared ads |
| 6.1.2.2.2 Outside Facebook |
| 6.1.2.2.2.1 More expensive |
| 6.1.2.2.2.2 use url builder |
| 6.1.3 Twitter |
| 6.1.3.1 autocontent generation |
| 6.1.3.1.1 Facebook Connection |
| 6.1.3.1.2 rss graffiti |
| 6.1.3.1.2.1 auto Hashtag generation |
| 6.1.4 Linkedin |
| 6.1.4.1 Company page |
| 6.1.4.2 personal page |
| 6.1.4.3 Group |
| 6.1.4.4 ADS |
| 6.1.4.4.1 budget: min 10$/day and 2$ click |
| 6.1.4.4.2 not all language (!) |
| 6.1.4.5 Share button plugin on website |
| 6.1.5 Pinterest |
| 6.1.5.1 Pin it button plugin |
| 6.1.5.2 create topic dashboards |
| 6.1.5.3 follow the moods, don’t use it only to promote |
| 6.2 Social Plugins |
| 6.2.1 Facebook |
| 6.2.1.1 Like button |
| 6.2.1.1.1 to Company page |
| 6.2.1.1.2 to Website URL |
| 6.2.1.1.3 Open Graph TAG implementation |
| 6.2.1.2 Comments |
| 6.2.1.3 Boxes |
| 6.2.1.3.1 fans |
| 6.2.1.3.2 sharing activity/recommendation |
| 6.2.1.4 Facebook Connect |
| 6.2.1.4.1 Auto login |
| 6.2.2 Twitter |
| 6.2.2.1 Share button |
| 6.2.2.2 Follow |
| 6.2.2.3 tweet feed |
| 6.2.3 Linkedin Button |
| 6.2.3.1 follow company |
| 6.2.3.2 follow profile |
| 6.2.3.3 share button |
| 6.2.4 Social Bookmarking |
| 6.2.4.1 Stumble Upon |
| 6.2.4.2 Reddit |
| 6.2.4.3 Digg |
| 6.2.4.4 Del.icio.us |
| 6.2.5 Google +1 |
| 6.2.5.1 “Add to my circles” Button |
| 6.2.5.2 +1 Button |
| 6.2.6 Pinterest |
| 6.2.6.1 Pin It Button |
| 6.2.6.2 Follow Me Button |
| 7 Negative aspects |
| 7.1 duplicated contents |
| 7.1.1 internal |
| 7.1.2 external |
| 7.1.2.1 check kw rank history |
| 7.2 duplicated meta |
| 7.3 server down time |
| 7.4 spam and site-wide links |
| 7.4.1 link pruning activities |
| 7.5 Sponsored links |
| 7.6 malware on server |
| 7.7 Directory backlink |
| 7.7.1 if unique source |
| 7.8 hidden text |
| 7.8.1 by css |
| 7.9 longer url with too much parameters |
| 7.10 too much levels |
| 7.11 adsense abuse |
| 7.12 bad usability |
| 7.13 bad contents |
| 7.13.1 high bounce rate |
| 7.13.2 short content |
| 7.13.3 short time on page |
| 7.14 flash |
| 7.15 low quality out-bound links |
| 7.16 spamming/stuffing/hiding |
| 7.17 spam in-bound links |
| 7.18 having too many transactional anchor text |
| 7.19 advertising abuse |
| 7.20 site wide links |
| 7.21 dofollow sponsor links |
| 7.22 link selling/buying |
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About Giovanni Sacheli
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Ottima, completa, aggiornata. Bel lavoro complimenti! Non smettere mai di lavorarci :)