SEO Checklist: i fattori SEO da Ottimizzare


Ultimo aggiornamento: Aprile 2015

Ho voluto condividere con voi questo schema logico che uso per affrontare da zero una analisi SEO.

Mi piace definirlo il mio taccuino SEO, è nato nel 2009 come bozza di note e appunti presi on the job durante le mie prime esperienze e corsi SEO. Negli anni questo lavoro è cresciuto prendendo forma e sostanza, il file è quindi…still work in progress…perchè ogni volta che apprendo qualcosa di nuovo lo implemento… In questo lavoro non si smette mai di imparare!

Spero possa tornare utile a qualcuno di voi, se avete consigli sono ben accetti!

Extra:

Nota: l’infografica è molto estesa e pesante, nel caso non venisse caricata aggiorna la pagina (F5)

  1. SEO Checklist by Giovanni Sacheli evemilano.com Last update: 04/2015
  2. Purposes
  3.  SEO Services
  4. SEO Audit
  5. SEO Analysis
  6. SEO Check list
  7. Before
  8. Client
  9. who is him?
  10. what does he sell?
  11. where are his customers?
  12. who are his customers?
  13. what does he want? Leads, conversions, visits, …
  14. how many competitors in SERP?
  15. Quantitative search
  16. allintitle:”xxx yyy” analysis
  17. Total Google results count, inurl, allinanchor, …
  18. “xxx yyy” search analysis
  19. hom many rank better than him?
  20. why?
  21. where?
  22. 6/12 months target options
  23. more visits
  24. more time on site
  25. more conversions
  26. more registrations
  27. lower bounce rate
  28. more social sharing
  29. Market Analysis
  30. SERP Ranking
  31. SERP Competition & Competitors
  32. Inbound analysis
  33. to consider
  34. Architecture (navigation levels, internal linking, unnecessary redirection, too many URLs, orphaned pages, broken links, …)
  35. Indexing & Crawling (canonical, noindex, follow, nofollow, redirects, robots.txt, sitemap.xml, server errors)
  36. Duplicate content & On page SEO (more url same page, repeated text, pagination, parameter based, dupe/missing titles, description, h1s, etc..)
  37. Backlink Analysis
  38. quality
  39. PageRank
  40. Page and Domain Authority (SEOmoz)
  41. quantity
  42. Google Webmastertools, Bing Webmastertools, SEOmoz, Ahrefs.com, Majestic SEO, …
  43. anchor text
  44. History
  45. Domain
  46. age of the domain
  47. EMD – keyword exact match in url
  48. trust/authority of the host domain
  49. registration + hosting data
  50. user history
  51. robots.txt
  52. does it exist?
  53. is it necessary?
  54. is it correct?
  55.  http://www.robotstxt.org/robotstxt.html
  56. root folder/robots.txt
  57. syntax
  58. User-agent: * Disallow: /privatefolder/ Disallow: /privatefile.html User-agent: Googlebot/2.1 Disallow: /nogoogle.html Sitemap: http://www.mysite.com/sitemap.xml
  59. Alternatively you can explicitly disallow all disallowed pages: User-agent: * Disallow: /~joe/junk.html Disallow: /~joe/foo.html Disallow: /~joe/bar.html
  60. To allow all robots complete access User-agent: * Disallow:
  61. Example 1: Block all, also sitemap User-agent: * -Disallow: / Example 2: Block a file estension -Disallow: /directory/*.estension Example 3: Block specific folder www.dominio.com/directory/subdirectory/chiave/subdirectory/ -Disallow: /*/keyword/ Example 4: Block all url containing a specific word www.dominio.com/1chiave.estensione www.dominio.com/2chiave.estensione www.dominio.com/chiave3.estensione -Disallow: /*keyword Example 5: Block specific folder www.dominio.com/1chiave1/ www.dominio.com/2chiave2/ www.dominio.com/chiave3/ -Disallow: /*keyword*/ Example 6: Block a page without block the same page plus parameters -Disallow: /directory/file.estensione$ -Disallow: /directory/file.pdf$ Example 6: Block all URL with “get” parameter -Disallow: /*?*
  62. To exclude all robots from part of the server User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /junk/
  63. To exclude a single robot User-agent: BadBot Disallow: /
  64. To allow a single robot User-agent: Google Disallow: User-agent: * Disallow: /
  65. To exclude all robots from the entire server User-agent: * Disallow: /
  66. To exclude all files except one This is currently a bit awkward, as there is no “Allow” field. The easy way is to put all files to be disallowed into a separate directory, say “stuff”, and leave the one file in the level above this directory: User-agent: * Disallow: /~joe/stuff/
  67. Sitemap.xml
  68. complete?
  69. correct?
  70. General recommendations
  71. XML file named “Sitemap.xml”
  72. file must be no larger than 50MB when uncompressed
  73. no more than 50,000 URLs for a single sitemap
  74. If you have more than one Sitemap, you can list them in a Sitemapindex.xml file and then submit the Sitemap index file to Google. You don’t need to submit each Sitemap file individually.
  75. If your site is accessible on both the www and non-www versions of your domain, you don’t need to submit a separate Sitemap for each version. However, we recommend picking either the www or the non-www version, and using recommended canonicalization methods to tell Google which version you are using.
  76. Do not include session IDs in URLs
  77. syntax
  78. <?xml version=”1.0” encoding=’UTF-8’?> <urlset xmlns=’http://www.sitemaps.org/schemas/sitemap/0.9’> <url> <loc>http://www.mysite.com/</loc> <lastmod>2012-05-25</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> <url>etc, etc, etc</url> </urlset>
  79. <Tag> – <Importance> – <Description> <urlset> – Required – Encloses all information about the set of URLs included in the Sitemap.
  80. <url> – Required – Encloses all information about a specific URL.
  81. <loc> – Required – Specifies the URL. For images and video, specifies the landing page (aka play page, referrer page). Must be a unique URL.
  82. <lastmod> – Optional – The date the URL was last modifed, in YYYY-MM-DDThh:mmTZD format (time value is optional).
  83. <changefreq> – Optional – Provides a hint about how frequently the page is likely to change. Valid values are: – always. Use for pages that change every time they are accessed. – hourly – daily – weekly – monthly – yearly – never. Use this value for archived URLs.
  84. <priority> – Optional – Describes the priority of a URL relative to all the other URLs on the site. This priority can range from 1.0 (extremely important) to 0.1 (not important at all). Does not affect your site’s ranking in Google search results. Because this value is relative to other pages on your site, assigning a high priority (or specifying the same priority for all URLs) will not help your site’s search ranking. In addition, setting all pages to the same priority will have no effect.
  85. Image Sitemap
  86. <?xml version=”1.0″ encoding=”UTF-8″?> <urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″ xmlns:image=”http://www.google.com/schemas/sitemap-image/1.1″> <url> <loc>http://example.com/sample.html</loc> <image:image> <image:loc>http://example.com/image.jpg</image:loc> </image:image> <image:image> <image:loc>http://example.com/photo.jpg</image:loc> </image:image> </url> </urlset>
  87. Crawlability
  88. Visible HTML links
  89. Avoid only JS/Flash navigation
  90. Tree Structure
  91. easy navigation
  92. Keep low navigation levels
  93. Questions
  94. how many URLs are indexed?
  95. how many URLs are crawled by Googlebot everyday?
  96. how many URLs are in the sitemap.xml?
  97. How many URLs found crawling? Ex: Screaming Frog
  98. How many canonical tags?
  99. How many with parameters?
  100. How many URLs with duplicated content?
  101. Indexability
  102. Google Index
  103. site:
  104. Google index vs sitemap vs crawler
  105. operators –> site: -subfolder
  106. www vs not-www
  107. check indexed pages
  108. Indexed Pages Analysis (index vs sitemap)
  109. Google Operators Queries
  110. Main domain Page indexed –> site:example.com/
  111. site:www.example.com
  112. site:www.example.com -/eng/ -/blog
  113. Primary Index –> site:example.com/*
  114. Secondary Queries
  115. – intitle: – inurl: – intext: – inanchor: – link: – filetype:
  116. Good
  117. sitemap total urls = indexed pages
  118. Status Score = # URL in Google index / # URL in sitemap
  119. > 0,8 = Good
  120. < 0,8 = Not good
  121. Bad
  122. sitemap tot urls < indexed pages
  123. check canonical, double contents/urls and unwanted indexed files
  124. sitemap tot urls > indexed pages
  125. why some pages are not indexed?
  126. noindex?
  127. duplicated content?
  128. Tools
  129.     Google Webmaster Tools
  130.     SEOmoz toolbar
  131.     Seo site tools for Chrome
  132. Google search [site:www.example.com]
  133. WebSite Auditor
  134. markup & tags
  135. keyword in title tag, H1-Hx, body, anchor text, alt tag, meta desc, keywords, strong, schema.org, etc
  136. HTTP status code
  137. Internal/External
  138. 3xx, 4xx, 5xx
  139. redirections
  140. IP redirection
  141. www vs not-www
  142. Moved page
  143. 301
  144. The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs. Clients with link editing capabilities ought to automatically re-link references to the Request-URI to one or more of the new references returned by the server, where possible. This response is cacheable unless indicated otherwise.
  145. Deleted page
  146. 404
  147. 404 Not Found: The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.
  148. Temporary Redirect
  149. 302
  150. 302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0) A 302 redirect is a temporary redirect. It passes 0% of link juice (ranking power) and, in most cases, should not be used. The Internet runs on a protocol called HyperText Transfer Protocol (HTTP) which dictates how URLs work. It has two major versions, 1.0 and 1.1. In the first version, 302 referred to the status code “Moved Temporarily.” This was changed in version 1.1 to mean “Found.”
  151. 307
  152. 307 Moved Temporarily (HTTP 1.1 Only) A 307 redirect is the HTTP 1.1 successor of the 302 redirect. While the major crawlers will treat it like a 302 in some cases, it is best to use a 301 for almost all cases. The exception to this is when content is really moved only temporarily (such as during maintenance) AND the server has already been identified by the search engines as 1.1 compatible. Since it’s essentially impossible to determine whether or not the search engines have identified a page as compatible, it is generally best to use a 302 redirect for content that has been temporarily moved.
  153. if the page you are removing has a suitable alternative page on your web site, then 301 it. Do not always 301 the page to your home page. If there is no suitable, and by suitable I mean, a page that is very similar to the page you are removing, then 404 the page. 301 if there is a related and similar page to the page you are removing. 404 if there is not.
  154. Redirect
  155. Site URL
  156. friendly url
  157. www.example.com/page-title
  158. page-title: keyword at beginning
  159. blog:
  160. www.example.com/2012/01/page-title
  161. www.example.com/page-title (WordPress 2013)
  162. use absolute url inside links: http://…
  163. redirect 301 not-www to www version
  164. URL Canonical
  165. Good
  166. http://www.mysite.com/
  167. point to same domain
  168. same subdomain
  169. alfa.example.com can point to www.example.com
  170. point https -> http
  171. Bad
  172. http://www.mysite.com
  173. http://mysite.com/
  174. http://www.mysite.com/index.html
  175. http://mysite.com/index.html
  176. chain canonical
  177. syntax on id url
  178. on page: http://www.example.com/page.html?sid=123
  179. <head><link rel=”canonical” href=”http://www.example.com/page.html”/></head>
  180. URL structure
  181. no underscore in url
  182. silo structure
  183. avoid URL parameters
  184. keyword-rich URLs
  185. no uppercase
  186. HTTPS
  187. check redirections
  188. navigation path
  189. tree structure
  190. dynamic menu
  191. breadcrumb
  192. dynamic sidebar
  193. footer
  194. company info
  195. Related post/article/product
  196. Internal link structure
  197. check distribution
  198. anchor text
  199. most linked pages
  200. Link
  201. Links Position Weights
  202. Links Higher Up in HTML Code Cast More Powerful Votes
  203. External Links are More Influential than Internal Links
  204. Links from Unique Domains Matter More than Links from Previously Linking Sites
  205. Links from Sites Closer to a Trusted Seed Set Pass More Value
  206. Links from “Inside” Unique Content Pass More Value than Those from Footers/Sidebar/Navigation
  207. Keywords in HTML Text Pass More Value than those in Alt Attributes of Linked Images
  208. Links from More Important, Popular, Trusted Sites Pass More Value (even from less important pages)
  209. Links Contained Within NoScript Tags Pass Lower (and Possibly No) Value
  210. A Burst of New Links May Enable a Document to Overcome “Stronger” Competition Temporarily (or in Perpetuity)
  211. Pages that Link to WebSpam May Devalue the Other Links they Host
  212. Internal Links
  213. Internal Links Distribution
  214. more internal links to important pages
  215. use keyword in anchor text
  216. use keywords in URL
  217. use structured levels: draw a tree/SILO
  218. better no more than 100 link on page
  219. Warning: Internal nofollow
  220. <a rel=”nofollow” href=”www.example.com”>Example</a>
  221. Tools
  222. Screaming Frog
  223.    Xenu
  224. Broken links
  225. Google Webmaster Tools
  226. Download a back link report to see if you’re missing out on links pointing to orphaned, 302 or incorrect URLs on your site. If you find people linking incorrectly, add some 301 rules on your site to harness that link juice
  227.    Open Site explorer
  228. ahrefs.com
  229. Majestic SEO
  230. PageRank Distribution
  231. YES
  232. page A “index”
  233. page B
  234. page A “noindex”
  235. page B
  236. page A
  237. page B “disallow”
  238. page A “English”
  239. page B “French”
  240. NO
  241. page A “404”
  242. page B
  243. page A
  244. page B “404”
  245. page A “disallow”
  246. page B
  247. page A “nofollow”
  248. page B
  249. Breadcrumbs
  250. schema.org markup
  251. anchor text keyword rich
  252. absolute link under HTTP
  253. relative links under HTTPS
  254. find not-HTML elements
  255. with Google cache
  256. can you see all elements?
  257. see as Googlebot – GWMT
  258. Avoid cloaking
  259. JS calls check
  260. try disable JS
  261. JavaScript elements
  262. navigation
  263. box, text
  264. CSS
  265. minimize
  266. minify
  267. Minify: HTML, CSS & JS
  268. Avoid iFrames
  269. text/html ratio
  270. Meta tag
  271. HTML declared language vs real language
  272. TAG Title
  273. First TAG position: <head><title>Title</title></head>
  274. Length: max 56 char included spaces
  275. 6-12 words
  276. 512 pixels
  277. use important keywords at the beginning of the title
  278. Weight: Keyword < Category | Website Title
  279. Tool: AdWords keyword research
  280. no repeat keywords
  281. unique titles for every page
  282. Avoid Stop Words
  283. articles (such as “the”, ”an” and “a”)
  284. auxiliary verbs (such as “am”, “is”, and “can”)
  285. conjunctions (such as “and”, “or”, “but” and “while”)
  286. particles (such as “if”, “then”, and “thus”)
  287. prepositions (such as “of”, “that”, “on” and “for”)
  288. pronouns (such as “he”, “we”, “which” and “her”)
  289. Meta Description
  290. Use Title keywords inside description text
  291. length: max 156 char
  292. 24-48 words
  293. 920 pixels
  294. use keywords at the beginning
  295. repeat TOP keywords max 2x
  296. unique description for every page
  297. Meta keywords
  298. from 5 to 20 words, include title keywords
  299. longest first
  300. initial cap
  301. comma separated
  302. unique SET for every page
  303. if the page is an AdWords landing page, use AdWords bought keywords
  304. META Language Tag
  305. <meta http-equiv=”content-language” content=”it”>
  306. Tip: better placed in sitemap
  307. Multi Language: rel=”alternate” hreflang=”x”
  308. in HEAD section
  309. <link rel=”alternate” hreflang=”en” href=”http://www.example.com/page.html” /> <link rel=”alternate” hreflang=”en-gb” href=”http://en-gb.example.com/page.html” /> <link rel=”alternate” hreflang=”en-us” href=”http://en-us.example.com/page.html” /> <link rel=”alternate” hreflang=”de” href=”http://de.example.com/seite.html” />
  310. Meta Refresh (Warning, not safe)
  311. Meta refreshes are a type of redirect executed on the page level rather than the server level. They are usually slower, and not a recommended SEO technique. They are most commonly associated with a five-second countdown with the text “If you are not redirected in five seconds, click here.” Meta refreshes do pass some link juice, but are not recommended as an SEO tactic due to poor usability and the loss of link juice passed.
  312. Force page refresh
  313. Syntax
  314. Place inside <head> to refresh page after 5 seconds: <meta http-equiv=”refresh” content=”5″>
  315. Redirect to http://example.com/ after 5 seconds: <meta http-equiv=”refresh” content=”5; url=http://example.com/”>
  316. Redirect to http://example.com/ immediately (BETTER): <meta http-equiv=”refresh” content=”0; url=http://example.com/”>
  317. An alternative is by sending an HTTP redirection header, such as HTTP 301 or 302
  318. Robots meta tag
  319. upload the robots.txt in the root directory
  320. www.example.com/robots.txt
  321. lang
  322. <html lang=”en”> … </html>
  323. In XHTML, the language is declared inside the <html> tag as follows:
  324. <html xmlns=”http://www.w3.org/1999/xhtml” lang=”en” xml:lang=”en”> … </html>
  325. ref: http://www.w3schools.com/tags/ref_language_codes.asp
  326. noindex
  327. <meta name=”robots” content=”noindex”>
  328. nofollow
  329. <meta name=”robots” content=”nofollow” />
  330. noarchive
  331. <meta name=”robots” content=”noarchive”>
  332. no Google cache version
  333. noodp
  334. no open directory project
  335. <meta name=”robots” content=”NOODP”>
  336. noydir
  337. nosnippet
  338. <meta name=”googlebot” content=”nosnippet”>
  339. hreflang
  340. better in sitemap.xml
  341. <link rel=”alternate” hreflang=”fr” href=”http://www.ex.com/fr/index.html” /> <link rel=”alternate” hreflang=”en” href=”http://www.ex.com/en/index.html” />
  342. Link
  343. <a href=”http://www.w3schools.com” hreflang=”en”>W3Schools</a>
  344. Meta Noindex
  345. <meta name=”robots” content=”noindex”>
  346. HTTP Header
  347. X-Robots-Tag: noindex
  348. Unavailable_after
  349. <meta name=”googlebot” content=”unavailable_after: 25-Aug-2007 15:00:00 EST”>
  350. HTTP Header
  351. X-Robots-Tag: unavailable_after: 7 Jul 2007 16:30:00 GMT
  352. Headings H1 – H6
  353. Use H1 one time for page, H2-H6 could be repeated
  354. Use in order: H1>H2>H3>H4…
  355. Headings should contain TOP keyword phrases
  356. Length: 2-6 words
  357. Check Tools:
  358. Screaming Frog
  359. Website Auditor
  360. Marketing Grader
  361. Traffic Travis
  362. Xenu
  363. Google Doc XMLIMPORT (f)
  364. Strong & Italic
  365. Use it on Keyword phrases and related terms
  366. indexing tag
  367. canonical tag
  368. rel alternate
  369. rel prev, rel next
  370. Images
  371. image tag alt=”define”
  372. 1 word every 16*40 pixels
  373. 1-12 words
  374. include relevant keywords
  375. unique text for each image
  376. image tag title=”define”
  377. always define dimensions in HTML
  378. spider supported formats: BMP, GIF, JPEG, PNG, WebP or SVG.
  379. Additionally: – the image filename is related to the image’s content; – the alt attribute of the image describes the image in a human-friendly way; – HTML page’s textual contents as well as the text near the image are related to the image.
  380. Logo alt tag: “brand name” > “home” > “logo”
  381. Compression .JPG 80%
  382. Upload scaled images
  383. schema.org markup
  384. Rich Snippet
  385. Microdata/Microformats/RDFa
  386. Rating Stars
  387. WordPress
  388.      GD STar Rating
  389. Recipes
  390. recipe details
  391. Authorship
  392. Multi-author
  393. Single Author
  394. Thumbnail
  395. Products Price
  396.   Schema.org
  397.   Google Rich Snippets Testing tool
  398.   Rich Snippet submission form
  399. breadcrumbs
  400. Local markup
  401. Custom 404 page
  402. sitemap.html
  403. Content optimization
  404. update frequency
  405. constantly write a few articles is better than many randomly posts
  406. logic organization
  407. Menu design
  408. Tree design
  409. In blog use categories & TAGS
  410. SEO copywriting
  411. Study SERP to find nice free places
  412. AdWords keyword Tool for traffic
  413. study best title
  414. *see TAGS
  415. study right keywords
  416. use at least 350 words
  417. Keyword density
  418. Good
  419. human friendly
  420. < 5/10%
  421. Bad
  422. > 10%
  423. too much kw repetitions
  424. bad human readability
  425. write with steps
  426. Intro
  427. content
  428. End
  429. nice images
  430. alt tag with main keywords
  431. title tag with main keywords
  432. image file name with main keywords
  433. link title
  434. call to action
  435. forms on landing pages
  436. affiliate links
  437. phone calls
  438. Post it on your website with no strings attached. It’s free and you require no personal information from prospects 2. Blog about it 3. E-mail your in-house database 4. Post it on your social media profiles 5. Publish a press release (pitch it to the media too) 6. Create an ad campaign using banner and text ads 7. Reach out to popular and respected bloggers in your industry and get them to blog about it 8. Mention it in your next monthly newsletter 9. Use it as a basis for a webinar or podcast episode 10. Produce a video about it
  439. readability
  440. text dimensions
  441. easy words and phrases
  442. Content and Usability
  443. design
  444. deep/levels
  445. max 3
  446. load speed
  447. latency
  448. image caching
  449. pages caching
  450. compression
  451. CDN
  452. Tools
  453.     Page speed
  454. Good
  455. Speed >75%
  456.     Yslow
  457. Good
  458. B
  459.     GT metrix
  460. Mobile
  461. – Mobile friendly website (WordPress Touch/Mobify/…) – Mobile ads (SMS Text/video/Google Mobile ads) – Mobile & Social integration – Mobile apps/QR codes
  462. content
  463. body text & word count > 350
  464. content generation
  465. frequency
  466. content quality
  467. keyword focus
  468. SEO copywriting
  469. tag HTML5
  470. tag Schema.org
  471. freshness
  472. Keywords
  473. Keyword list
  474. on site analysis
  475. competitors websites
  476.    AdWords keywords tools
  477. competitors
  478. cost
  479. competitors
  480. traffic
  481.     estimated traffic
  482. cost
  483. competitors
  484. traffic
  485. phrase
  486. exact
  487.    Google Analytics
  488. Goal
  489. conversions
  490. filters
  491. Branded / not branded
  492. ITA/ENG (lingua)
  493. time on site
  494. visit deep
  495. Google SERP Analysis
  496. opportunity
  497. new keywords
  498. easy ranking areas
  499. weak competitors
  500. treath
  501. aggressive competitors
  502. what they do?
  503. natural ranking
  504. AdWords
  505. social
  506. link building
  507. tools
  508. KW analysis
  509. potential traffic
  510. seo competition
  511. Google Analytics
  512. access kw
  513. time on site
  514. visit deep
  515. Ubersuggest
  516.     http://ubersuggest.org/
  517. Google AdWords
  518. kw tools
  519. traffic tools
  520. Rank Traker
  521. Keep ranking history
  522. competitors ranking
  523. free monitor for google
  524. SEOtoolset
  525. EVE Milano Keywords Tool
  526.     www.evemilano.com/keyword-tool/
  527. Usability
  528. Mobile implementation
  529. Mobile redirect
  530. responsive
  531. meta viewport
  532. Webserver Performances
  533. Inbound
  534. External 404
  535. Link popularity
  536. Backlink anchor text
  537. Most linked pages
  538. % Site wide backlinks
  539. Local directories
  540. Backlinks (Inbound)
  541. Rank inbound link?
  542. Google
  543. PageRank
  544. DomainRank
  545. Ahrefs.com Rank
  546. Majestic SEO
  547. SEOmoz Rank
  548. Page Authority
  549. Domain Authority
  550. Link building
  551.    Anchor texts
  552. Brand
  553. min 60%
  554. Brand Name
  555. KW + brand name
  556. URL
  557. Navigational
  558. max 20%
  559. click here
  560. Local
  561. Local Brand
  562. City + Brand Name
  563. Local Transational
  564. City + Service Keyword
  565. Transational
  566. max 20%
  567. Exact Service Keyword
  568. KW
  569. different KW for different landing
  570. social bookmarking
  571. See social section
  572. social networks
  573. See social section
  574. link ads
  575. nofollow
  576. quality content for natural linking
  577. find comments dofollow
  578. warning: don’t buy link building
  579. link exchange?
  580. no site-wide
  581. yes dedicated page
  582. web directories
  583. local
  584. general
  585. dmoz
  586. yahoo! directory
  587. yellow pages
  588. Local Directories
  589. Yelp
  590. Foursquare
  591. Google Map
  592. article marketing
  593. infographics
  594. guest article
  595. on related blogs
  596. Feed RSS
  597. Use partial RSS file
  598. Register RSS to Aggregators websites
  599. Insert deep links inside RSS
  600. Correct Broken links – 404
  601. definitive
  602. use Redirect 301
  603. Yes PageRank
  604. temp
  605. use Redirect 302
  606. No PageRank
  607. link pruning?
  608. – Ask for link removal – Ask nofollow tag – noindex on destination page – Disallow with robots.txt – redirect 410 – redirect 404 – copy page and move internal link + noindex
  609. Social signals
  610. Channels
  611. Google Plus
  612. Authorship Link for bloggers
  613. use Keyword and description
  614. frequent updates
  615. use sidebar links
  616. Facebook
  617. actions
  618. Content generation
  619. frequent updates
  620. Call to action
  621. nice contents
  622. Commenti
  623. analysis and shared answers
  624. Landing page/Form
  625. flash
  626. static html
  627. imagemap
  628. cms
  629. ecommerce
  630. Like button indication
  631. app
  632. form
  633. Open Graph integration
  634. website side
  635.    Advertising
  636. Inside Facebook
  637. min CTR > 0,03 (3%)
  638. min CPL > 0,3 (30%)
  639. Landing customization
  640. social shared ads
  641. Outside Facebook
  642. More expensive
  643.      use url builder
  644. Twitter
  645. autocontent generation
  646. Facebook Connection
  647. rss graffiti
  648. auto Hashtag generation
  649. Linkedin
  650. Company page
  651. personal page
  652. Group
  653. ADS
  654. budget: min 10$/day and 2$ click
  655. not all language (!)
  656. Share button plugin on website
  657. Pinterest
  658. Pin it button plugin
  659. create topic dashboards
  660. follow the moods, don’t use it only to promote
  661. Social Plugins
  662. Facebook
  663.    Like button
  664. to Company page
  665. to Website URL
  666. Open Graph TAG implementation
  667. Comments
  668. Boxes
  669. fans
  670. sharing activity/recommendation
  671. Facebook Connect
  672. Auto login
  673. Twitter
  674.    Share button
  675. Follow
  676. tweet feed
  677.   Linkedin Button
  678. follow company
  679. follow profile
  680. share button
  681. Social Bookmarking
  682. Stumble Upon
  683. Reddit
  684. Digg
  685. Del.icio.us
  686.   Google +1
  687. “Add to my circles” Button
  688. +1 Button
  689. Pinterest
  690. Pin It Button
  691. Follow Me Button
  692. Google penalties
  693. Internal 2x content
  694. External 2x content
  695. Low quality and/or thin content
  696. Bad backlink profile
  697. much more…
  698. Negative aspects
  699. duplicated contents
  700. internal
  701. external
  702. check kw rank history
  703. duplicated meta
  704. server down time
  705. spam and site-wide links
  706. link pruning activities
  707. Sponsored links
  708. malware on server
  709. Directory backlink
  710. if unique source
  711. hidden text
  712. by css
  713. longer url with too much parameters
  714. too much levels
  715. adsense abuse
  716. bad usability
  717. bad contents
  718. high bounce rate
  719. short content
  720. short time on page
  721. flash
  722. low quality out-bound links
  723. spamming/stuffing/hiding
  724. spam in-bound links
  725. having too many transactional anchor text
  726. advertising abuse
  727. site wide links
  728. dofollow sponsor links
  729. link selling/buying

Comments

  1. MT says

    Ciao, davvero ti ringrazio per qualità di informazioni, anzi di conoscenza, che condividi. Sei un grande!

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