SEO Checklist: i fattori SEO da Ottimizzare

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Ultimo aggiornamento: Aprile 2015

Ho voluto condividere con voi questo schema logico che uso per affrontare da zero una analisi SEO.

Mi piace definirlo il mio taccuino SEO, è nato nel 2009 come bozza di note e appunti presi on the job durante le mie prime esperienze e corsi SEO. Negli anni questo lavoro è cresciuto prendendo forma e sostanza, il file è quindi…still work in progress…perchè ogni volta che apprendo qualcosa di nuovo lo implemento… In questo lavoro non si smette mai di imparare!

Spero possa tornare utile a qualcuno di voi, se avete consigli sono ben accetti!

La SEO è morta

Extra:

Nota: l’infografica è molto estesa e pesante, nel caso non venisse caricata aggiorna la pagina (F5)


  1. SEO Checklist by Giovanni Sacheli evemilano.com Last update: 04/2015
  2. Purposes
  3.  SEO Services
  4. SEO Audit
  5. SEO Analysis
  6. SEO Check list
  7. Before
  8. Client
  9. who is him?
  10. what does he sell?
  11. where are his customers?
  12. who are his customers?
  13. what does he want? Leads, conversions, visits, ...
  14. how many competitors in SERP?
  15. Quantitative search
  16. allintitle:"xxx yyy" analysis
  17. Total Google results count, inurl, allinanchor, ...
  18. "xxx yyy" search analysis
  19. hom many rank better than him?
  20. why?
  21. where?
  22. 6/12 months target options
  23. more visits
  24. more time on site
  25. more conversions
  26. more registrations
  27. lower bounce rate
  28. more social sharing
  29. ...
  30. Market Analysis
  31. SERP Ranking
  32. SERP Competition & Competitors
  33. Inbound analysis
  34. to consider
  35. Architecture (navigation levels, internal linking, unnecessary redirection, too many URLs, orphaned pages, broken links, ...)
  36. Indexing & Crawling (canonical, noindex, follow, nofollow, redirects, robots.txt, sitemap.xml, server errors)
  37. Duplicate content & On page SEO (more url same page, repeated text, pagination, parameter based, dupe/missing titles, description, h1s, etc..)
  38. Backlink Analysis
  39. quality
  40. PageRank
  41. Page and Domain Authority (SEOmoz)
  42. quantity
  43. Google Webmastertools, Bing Webmastertools, SEOmoz, Ahrefs.com, Majestic SEO, ...
  44. anchor text
  45. History
  46. Domain
  47. age of the domain
  48. EMD - keyword exact match in url
  49. trust/authority of the host domain
  50. registration + hosting data
  51. user history
  52. robots.txt
  53. does it exist?
  54. is it necessary?
  55. is it correct?
  56.  http://www.robotstxt.org/robotstxt.html
  57. root folder/robots.txt
  58. syntax
  59. User-agent: * Disallow: /privatefolder/ Disallow: /privatefile.html User-agent: Googlebot/2.1 Disallow: /nogoogle.html Sitemap: http://www.mysite.com/sitemap.xml
  60. Alternatively you can explicitly disallow all disallowed pages: User-agent: * Disallow: /~joe/junk.html Disallow: /~joe/foo.html Disallow: /~joe/bar.html
  61. To allow all robots complete access User-agent: * Disallow:
  62. Example 1: Block all, also sitemap User-agent: * -Disallow: / Example 2: Block a file estension -Disallow: /directory/*.estension Example 3: Block specific folder www.dominio.com/directory/subdirectory/chiave/subdirectory/ -Disallow: /*/keyword/ Example 4: Block all url containing a specific word www.dominio.com/1chiave.estensione www.dominio.com/2chiave.estensione www.dominio.com/chiave3.estensione -Disallow: /*keyword Example 5: Block specific folder www.dominio.com/1chiave1/ www.dominio.com/2chiave2/ www.dominio.com/chiave3/ -Disallow: /*keyword*/ Example 6: Block a page without block the same page plus parameters -Disallow: /directory/file.estensione$ -Disallow: /directory/file.pdf$ Example 6: Block all URL with "get" parameter -Disallow: /*?*
  63. To exclude all robots from part of the server User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /junk/
  64. To exclude a single robot User-agent: BadBot Disallow: /
  65. To allow a single robot User-agent: Google Disallow: User-agent: * Disallow: /
  66. To exclude all robots from the entire server User-agent: * Disallow: /
  67. To exclude all files except one This is currently a bit awkward, as there is no "Allow" field. The easy way is to put all files to be disallowed into a separate directory, say "stuff", and leave the one file in the level above this directory: User-agent: * Disallow: /~joe/stuff/
  68. Sitemap.xml
  69. complete?
  70. correct?
  71. General recommendations
  72. XML file named "Sitemap.xml"
  73. file must be no larger than 50MB when uncompressed
  74. no more than 50,000 URLs for a single sitemap
  75. If you have more than one Sitemap, you can list them in a Sitemapindex.xml file and then submit the Sitemap index file to Google. You don't need to submit each Sitemap file individually.
  76. If your site is accessible on both the www and non-www versions of your domain, you don’t need to submit a separate Sitemap for each version. However, we recommend picking either the www or the non-www version, and using recommended canonicalization methods to tell Google which version you are using.
  77. Do not include session IDs in URLs
  78. syntax
  79. <?xml version=”1.0” encoding=’UTF-8’?> <urlset xmlns=’http://www.sitemaps.org/schemas/sitemap/0.9’> <url> <loc>http://www.mysite.com/</loc> <lastmod>2012-05-25</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> <url>etc, etc, etc</url> </urlset>
  80. <Tag> - <Importance> - <Description> <urlset> - Required - Encloses all information about the set of URLs included in the Sitemap.
  81. <url> - Required - Encloses all information about a specific URL.
  82. <loc> - Required - Specifies the URL. For images and video, specifies the landing page (aka play page, referrer page). Must be a unique URL.
  83. <lastmod> - Optional - The date the URL was last modifed, in YYYY-MM-DDThh:mmTZD format (time value is optional).
  84. <changefreq> - Optional - Provides a hint about how frequently the page is likely to change. Valid values are: - always. Use for pages that change every time they are accessed. - hourly - daily - weekly - monthly - yearly - never. Use this value for archived URLs.
  85. <priority> - Optional - Describes the priority of a URL relative to all the other URLs on the site. This priority can range from 1.0 (extremely important) to 0.1 (not important at all). Does not affect your site's ranking in Google search results. Because this value is relative to other pages on your site, assigning a high priority (or specifying the same priority for all URLs) will not help your site's search ranking. In addition, setting all pages to the same priority will have no effect.
  86. Image Sitemap
  87. <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"> <url> <loc>http://example.com/sample.html</loc> <image:image> <image:loc>http://example.com/image.jpg</image:loc> </image:image> <image:image> <image:loc>http://example.com/photo.jpg</image:loc> </image:image> </url> </urlset>
  88. Crawlability
  89. Visible HTML links
  90. Avoid only JS/Flash navigation
  91. Tree Structure
  92. easy navigation
  93. Keep low navigation levels
  94. Questions
  95. how many URLs are indexed?
  96. how many URLs are crawled by Googlebot everyday?
  97. how many URLs are in the sitemap.xml?
  98. How many URLs found crawling? Ex: Screaming Frog
  99. How many canonical tags?
  100. How many with parameters?
  101. How many URLs with duplicated content?
  102. Indexability
  103. Google Index
  104. site:
  105. Google index vs sitemap vs crawler
  106. operators --> site: -subfolder
  107. www vs not-www
  108. check indexed pages
  109. Indexed Pages Analysis (index vs sitemap)
  110. Google Operators Queries
  111. Main domain Page indexed --> site:example.com/
  112. site:www.example.com
  113. site:www.example.com -/eng/ -/blog
  114. Primary Index --> site:example.com/*
  115. Secondary Queries
  116. - intitle: - inurl: - intext: - inanchor: - link: - filetype:
  117. Good
  118. sitemap total urls = indexed pages
  119. Status Score = # URL in Google index / # URL in sitemap
  120. > 0,8 = Good
  121. < 0,8 = Not good
  122. Bad
  123. sitemap tot urls < indexed pages
  124. check canonical, double contents/urls and unwanted indexed files
  125. sitemap tot urls > indexed pages
  126. why some pages are not indexed?
  127. noindex?
  128. duplicated content?
  129. Tools
  130.     Google Webmaster Tools
  131.     SEOmoz toolbar
  132.     Seo site tools for Chrome
  133. Google search [site:www.example.com]
  134. WebSite Auditor
  135. markup & tags
  136. keyword in title tag, H1-Hx, body, anchor text, alt tag, meta desc, keywords, strong, schema.org, etc
  137. HTTP status code
  138. Internal/External
  139. 3xx, 4xx, 5xx
  140. redirections
  141. IP redirection
  142. www vs not-www
  143. Moved page
  144. 301
  145. The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs. Clients with link editing capabilities ought to automatically re-link references to the Request-URI to one or more of the new references returned by the server, where possible. This response is cacheable unless indicated otherwise.
  146. Deleted page
  147. 404
  148. 404 Not Found: The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.
  149. Temporary Redirect
  150. 302
  151. 302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0) A 302 redirect is a temporary redirect. It passes 0% of link juice (ranking power) and, in most cases, should not be used. The Internet runs on a protocol called HyperText Transfer Protocol (HTTP) which dictates how URLs work. It has two major versions, 1.0 and 1.1. In the first version, 302 referred to the status code "Moved Temporarily." This was changed in version 1.1 to mean "Found."
  152. 307
  153. 307 Moved Temporarily (HTTP 1.1 Only) A 307 redirect is the HTTP 1.1 successor of the 302 redirect. While the major crawlers will treat it like a 302 in some cases, it is best to use a 301 for almost all cases. The exception to this is when content is really moved only temporarily (such as during maintenance) AND the server has already been identified by the search engines as 1.1 compatible. Since it's essentially impossible to determine whether or not the search engines have identified a page as compatible, it is generally best to use a 302 redirect for content that has been temporarily moved.
  154. if the page you are removing has a suitable alternative page on your web site, then 301 it. Do not always 301 the page to your home page. If there is no suitable, and by suitable I mean, a page that is very similar to the page you are removing, then 404 the page. 301 if there is a related and similar page to the page you are removing. 404 if there is not.
  155. Redirect
  156. Site URL
  157. friendly url
  158. www.example.com/page-title
  159. page-title: keyword at beginning
  160. blog:
  161. www.example.com/2012/01/page-title
  162. www.example.com/page-title (WordPress 2013)
  163. use absolute url inside links: http://...
  164. redirect 301 not-www to www version
  165. URL Canonical
  166. Good
  167. http://www.mysite.com/
  168. point to same domain
  169. same subdomain
  170. alfa.example.com can point to www.example.com
  171. point https -> http
  172. Bad
  173. http://www.mysite.com
  174. http://mysite.com/
  175. http://www.mysite.com/index.html
  176. http://mysite.com/index.html
  177. chain canonical
  178. syntax on id url
  179. on page: http://www.example.com/page.html?sid=123
  180. <head><link rel="canonical" href="http://www.example.com/page.html"/></head>
  181. URL structure
  182. no underscore in url
  183. silo structure
  184. avoid URL parameters
  185. keyword-rich URLs
  186. no uppercase
  187. HTTPS
  188. check redirections
  189. navigation path
  190. tree structure
  191. dynamic menu
  192. breadcrumb
  193. dynamic sidebar
  194. footer
  195. company info
  196. Related post/article/product
  197. Internal link structure
  198. check distribution
  199. anchor text
  200. most linked pages
  201. Link
  202. Links Position Weights
  203. Links Higher Up in HTML Code Cast More Powerful Votes
  204. External Links are More Influential than Internal Links
  205. Links from Unique Domains Matter More than Links from Previously Linking Sites
  206. Links from Sites Closer to a Trusted Seed Set Pass More Value
  207. Links from "Inside" Unique Content Pass More Value than Those from Footers/Sidebar/Navigation
  208. Keywords in HTML Text Pass More Value than those in Alt Attributes of Linked Images
  209. Links from More Important, Popular, Trusted Sites Pass More Value (even from less important pages)
  210. Links Contained Within NoScript Tags Pass Lower (and Possibly No) Value
  211. A Burst of New Links May Enable a Document to Overcome "Stronger" Competition Temporarily (or in Perpetuity)
  212. Pages that Link to WebSpam May Devalue the Other Links they Host
  213. Internal Links
  214. Internal Links Distribution
  215. more internal links to important pages
  216. use keyword in anchor text
  217. use keywords in URL
  218. use structured levels: draw a tree/SILO
  219. better no more than 100 link on page
  220. Warning: Internal nofollow
  221. <a rel="nofollow" href="www.example.com">Example</a>
  222. Tools
  223. Screaming Frog
  224.    Xenu
  225. Broken links
  226. Google Webmaster Tools
  227. Download a back link report to see if you're missing out on links pointing to orphaned, 302 or incorrect URLs on your site. If you find people linking incorrectly, add some 301 rules on your site to harness that link juice
  228.    Open Site explorer
  229. ahrefs.com
  230. Majestic SEO
  231. PageRank Distribution
  232. YES
  233. page A "index"
  234. page B
  235. page A "noindex"
  236. page B
  237. page A
  238. page B "disallow"
  239. page A "English"
  240. page B "French"
  241. NO
  242. page A "404"
  243. page B
  244. page A
  245. page B "404"
  246. page A "disallow"
  247. page B
  248. page A "nofollow"
  249. page B
  250. Breadcrumbs
  251. schema.org markup
  252. anchor text keyword rich
  253. absolute link under HTTP
  254. relative links under HTTPS
  255. find not-HTML elements
  256. with Google cache
  257. can you see all elements?
  258. see as Googlebot - GWMT
  259. Avoid cloaking
  260. JS calls check
  261. try disable JS
  262. JavaScript elements
  263. navigation
  264. box, text
  265. CSS
  266. minimize
  267. minify
  268. Minify: HTML, CSS & JS
  269. Avoid iFrames
  270. text/html ratio
  271. Meta tag
  272. HTML declared language vs real language
  273. TAG Title
  274. First TAG position: <head><title>Title</title></head>
  275. Length: max 56 char included spaces
  276. 6-12 words
  277. 512 pixels
  278. use important keywords at the beginning of the title
  279. Weight: Keyword < Category | Website Title
  280. Tool: AdWords keyword research
  281. no repeat keywords
  282. unique titles for every page
  283. Avoid Stop Words
  284. articles (such as “the”, ”an” and “a”)
  285. auxiliary verbs (such as “am”, “is”, and “can”)
  286. conjunctions (such as “and”, “or”, “but” and “while”)
  287. particles (such as “if”, “then”, and “thus”)
  288. prepositions (such as “of”, “that”, “on” and “for”)
  289. pronouns (such as “he”, “we”, “which” and “her”)
  290. ...
  291. Meta Description
  292. Use Title keywords inside description text
  293. length: max 156 char
  294. 24-48 words
  295. 920 pixels
  296. use keywords at the beginning
  297. repeat TOP keywords max 2x
  298. unique description for every page
  299. Meta keywords
  300. from 5 to 20 words, include title keywords
  301. longest first
  302. initial cap
  303. comma separated
  304. unique SET for every page
  305. if the page is an AdWords landing page, use AdWords bought keywords
  306. META Language Tag
  307. <meta http-equiv="content-language" content="it">
  308. Tip: better placed in sitemap
  309. Multi Language: rel="alternate" hreflang="x"
  310. in HEAD section
  311. <link rel="alternate" hreflang="en" href="http://www.example.com/page.html" /> <link rel="alternate" hreflang="en-gb" href="http://en-gb.example.com/page.html" /> <link rel="alternate" hreflang="en-us" href="http://en-us.example.com/page.html" /> <link rel="alternate" hreflang="de" href="http://de.example.com/seite.html" />
  312. Meta Refresh (Warning, not safe)
  313. Meta refreshes are a type of redirect executed on the page level rather than the server level. They are usually slower, and not a recommended SEO technique. They are most commonly associated with a five-second countdown with the text "If you are not redirected in five seconds, click here." Meta refreshes do pass some link juice, but are not recommended as an SEO tactic due to poor usability and the loss of link juice passed.
  314. Force page refresh
  315. Syntax
  316. Place inside <head> to refresh page after 5 seconds: <meta http-equiv="refresh" content="5">
  317. Redirect to http://example.com/ after 5 seconds: <meta http-equiv="refresh" content="5; url=http://example.com/">
  318. Redirect to http://example.com/ immediately (BETTER): <meta http-equiv="refresh" content="0; url=http://example.com/">
  319. An alternative is by sending an HTTP redirection header, such as HTTP 301 or 302
  320. Robots meta tag
  321. upload the robots.txt in the root directory
  322. www.example.com/robots.txt
  323. lang
  324. <html lang="en"> ... </html>
  325. In XHTML, the language is declared inside the <html> tag as follows:
  326. <html xmlns="http://www.w3.org/1999/xhtml" lang="en" xml:lang="en"> ... </html>
  327. ref: http://www.w3schools.com/tags/ref_language_codes.asp
  328. noindex
  329. <meta name="robots" content="noindex">
  330. nofollow
  331. <meta name="robots" content="nofollow" />
  332. noarchive
  333. <meta name="robots" content="noarchive">
  334. no Google cache version
  335. noodp
  336. no open directory project
  337. <meta name="robots" content="NOODP">
  338. noydir
  339. nosnippet
  340. <meta name="googlebot" content="nosnippet">
  341. hreflang
  342. better in sitemap.xml
  343. <link rel="alternate" hreflang="fr" href="http://www.ex.com/fr/index.html" /> <link rel="alternate" hreflang="en" href="http://www.ex.com/en/index.html" />
  344. Link
  345. <a href="http://www.w3schools.com" hreflang="en">W3Schools</a>
  346. Meta Noindex
  347. <meta name="robots" content="noindex">
  348. HTTP Header
  349. X-Robots-Tag: noindex
  350. Unavailable_after
  351. <meta name="googlebot" content="unavailable_after: 25-Aug-2007 15:00:00 EST">
  352. HTTP Header
  353. X-Robots-Tag: unavailable_after: 7 Jul 2007 16:30:00 GMT
  354. Headings H1 - H6
  355. Use H1 one time for page, H2-H6 could be repeated
  356. Use in order: H1>H2>H3>H4...
  357. Headings should contain TOP keyword phrases
  358. Length: 2-6 words
  359. Check Tools:
  360. Screaming Frog
  361. Website Auditor
  362. Marketing Grader
  363. Traffic Travis
  364. Xenu
  365. Google Doc XMLIMPORT (f)
  366. Strong & Italic
  367. Use it on Keyword phrases and related terms
  368. indexing tag
  369. canonical tag
  370. rel alternate
  371. rel prev, rel next
  372. Images
  373. image tag alt="define"
  374. 1 word every 16*40 pixels
  375. 1-12 words
  376. include relevant keywords
  377. unique text for each image
  378. image tag title="define"
  379. always define dimensions in HTML
  380. spider supported formats: BMP, GIF, JPEG, PNG, WebP or SVG.
  381. Additionally: - the image filename is related to the image’s content; - the alt attribute of the image describes the image in a human-friendly way; - HTML page’s textual contents as well as the text near the image are related to the image.
  382. Logo alt tag: "brand name" > "home" > "logo"
  383. Compression .JPG 80%
  384. Upload scaled images
  385. schema.org markup
  386. Rich Snippet
  387. Microdata/Microformats/RDFa
  388. Rating Stars
  389. WordPress
  390.      GD STar Rating
  391. Recipes
  392. recipe details
  393. Authorship
  394. Multi-author
  395. Single Author
  396. Thumbnail
  397. Products Price
  398.   Schema.org
  399.   Google Rich Snippets Testing tool
  400.   Rich Snippet submission form
  401. breadcrumbs
  402. Local markup
  403. Custom 404 page
  404. sitemap.html
  405. Content optimization
  406. update frequency
  407. constantly write a few articles is better than many randomly posts
  408. logic organization
  409. Menu design
  410. Tree design
  411. In blog use categories & TAGS
  412. SEO copywriting
  413. Study SERP to find nice free places
  414. AdWords keyword Tool for traffic
  415. study best title
  416. *see TAGS
  417. study right keywords
  418. use at least 350 words
  419. Keyword density
  420. Good
  421. human friendly
  422. < 5/10%
  423. Bad
  424. > 10%
  425. too much kw repetitions
  426. bad human readability
  427. write with steps
  428. Intro
  429. content
  430. End
  431. nice images
  432. alt tag with main keywords
  433. title tag with main keywords
  434. image file name with main keywords
  435. link title
  436. call to action
  437. forms on landing pages
  438. affiliate links
  439. phone calls
  440. Post it on your website with no strings attached. It’s free and you require no personal information from prospects 2. Blog about it 3. E-mail your in-house database 4. Post it on your social media profiles 5. Publish a press release (pitch it to the media too) 6. Create an ad campaign using banner and text ads 7. Reach out to popular and respected bloggers in your industry and get them to blog about it 8. Mention it in your next monthly newsletter 9. Use it as a basis for a webinar or podcast episode 10. Produce a video about it
  441. readability
  442. text dimensions
  443. easy words and phrases
  444. Content and Usability
  445. design
  446. deep/levels
  447. max 3
  448. load speed
  449. latency
  450. image caching
  451. pages caching
  452. compression
  453. CDN
  454. Tools
  455.     Page speed
  456. Good
  457. Speed >75%
  458.     Yslow
  459. Good
  460. B
  461.     GT metrix
  462. Mobile
  463. – Mobile friendly website (WordPress Touch/Mobify/...) – Mobile ads (SMS Text/video/Google Mobile ads) – Mobile & Social integration – Mobile apps/QR codes
  464. content
  465. body text & word count > 350
  466. content generation
  467. frequency
  468. content quality
  469. keyword focus
  470. SEO copywriting
  471. tag HTML5
  472. tag Schema.org
  473. freshness
  474. Keywords
  475. Keyword list
  476. on site analysis
  477. competitors websites
  478.    AdWords keywords tools
  479. competitors
  480. cost
  481. competitors
  482. traffic
  483.     estimated traffic
  484. cost
  485. competitors
  486. traffic
  487. phrase
  488. exact
  489.    Google Analytics
  490. Goal
  491. conversions
  492. filters
  493. Branded / not branded
  494. ITA/ENG (lingua)
  495. time on site
  496. visit deep
  497. Google SERP Analysis
  498. opportunity
  499. new keywords
  500. easy ranking areas
  501. weak competitors
  502. treath
  503. aggressive competitors
  504. what they do?
  505. natural ranking
  506. AdWords
  507. social
  508. link building
  509. tools
  510. KW analysis
  511. potential traffic
  512. seo competition
  513. Google Analytics
  514. access kw
  515. time on site
  516. visit deep
  517. Ubersuggest
  518.     http://ubersuggest.org/
  519. Google AdWords
  520. kw tools
  521. traffic tools
  522. Rank Traker
  523. Keep ranking history
  524. competitors ranking
  525. free monitor for google
  526. SEOtoolset
  527. EVE Milano Keywords Tool
  528.     www.evemilano.com/keyword-tool/
  529. Usability
  530. Mobile implementation
  531. Mobile redirect
  532. responsive
  533. meta viewport
  534. Webserver Performances
  535. Inbound
  536. External 404
  537. Link popularity
  538. Backlink anchor text
  539. Most linked pages
  540. % Site wide backlinks
  541. Local directories
  542. Backlinks (Inbound)
  543. Rank inbound link?
  544. Google
  545. PageRank
  546. DomainRank
  547. Ahrefs.com Rank
  548. Majestic SEO
  549. SEOmoz Rank
  550. Page Authority
  551. Domain Authority
  552. Link building
  553.    Anchor texts
  554. Brand
  555. min 60%
  556. Brand Name
  557. KW + brand name
  558. URL
  559. Navigational
  560. max 20%
  561. click here
  562. Local
  563. Local Brand
  564. City + Brand Name
  565. Local Transational
  566. City + Service Keyword
  567. Transational
  568. max 20%
  569. Exact Service Keyword
  570. KW
  571. different KW for different landing
  572. social bookmarking
  573. See social section
  574. social networks
  575. See social section
  576. link ads
  577. nofollow
  578. quality content for natural linking
  579. find comments dofollow
  580. warning: don't buy link building
  581. link exchange?
  582. no site-wide
  583. yes dedicated page
  584. web directories
  585. local
  586. general
  587. dmoz
  588. yahoo! directory
  589. yellow pages
  590. Local Directories
  591. Yelp
  592. Foursquare
  593. Google Map
  594. article marketing
  595. infographics
  596. guest article
  597. on related blogs
  598. Feed RSS
  599. Use partial RSS file
  600. Register RSS to Aggregators websites
  601. Insert deep links inside RSS
  602. Correct Broken links - 404
  603. definitive
  604. use Redirect 301
  605. Yes PageRank
  606. temp
  607. use Redirect 302
  608. No PageRank
  609. link pruning?
  610. - Ask for link removal - Ask nofollow tag - noindex on destination page - Disallow with robots.txt - redirect 410 - redirect 404 - copy page and move internal link + noindex
  611. Social signals
  612. Channels
  613. Google Plus
  614. Authorship Link for bloggers
  615. use Keyword and description
  616. frequent updates
  617. use sidebar links
  618. Facebook
  619. actions
  620. Content generation
  621. frequent updates
  622. Call to action
  623. nice contents
  624. Commenti
  625. analysis and shared answers
  626. Landing page/Form
  627. flash
  628. static html
  629. imagemap
  630. cms
  631. ecommerce
  632. Like button indication
  633. app
  634. form
  635. Open Graph integration
  636. website side
  637.    Advertising
  638. Inside Facebook
  639. min CTR > 0,03 (3%)
  640. min CPL > 0,3 (30%)
  641. Landing customization
  642. social shared ads
  643. Outside Facebook
  644. More expensive
  645.      use url builder
  646. Twitter
  647. autocontent generation
  648. Facebook Connection
  649. rss graffiti
  650. auto Hashtag generation
  651. Linkedin
  652. Company page
  653. personal page
  654. Group
  655. ADS
  656. budget: min 10$/day and 2$ click
  657. not all language (!)
  658. Share button plugin on website
  659. Pinterest
  660. Pin it button plugin
  661. create topic dashboards
  662. follow the moods, don't use it only to promote
  663. Social Plugins
  664. Facebook
  665.    Like button
  666. to Company page
  667. to Website URL
  668. Open Graph TAG implementation
  669. Comments
  670. Boxes
  671. fans
  672. sharing activity/recommendation
  673. Facebook Connect
  674. Auto login
  675. Twitter
  676.    Share button
  677. Follow
  678. tweet feed
  679.   Linkedin Button
  680. follow company
  681. follow profile
  682. share button
  683. Social Bookmarking
  684. Stumble Upon
  685. Reddit
  686. Digg
  687. Del.icio.us
  688.   Google +1
  689. "Add to my circles" Button
  690. +1 Button
  691. Pinterest
  692. Pin It Button
  693. Follow Me Button
  694. Google penalties
  695. Internal 2x content
  696. External 2x content
  697. Low quality and/or thin content
  698. Bad backlink profile
  699. much more...
  700. Negative aspects
  701. duplicated contents
  702. internal
  703. external
  704. check kw rank history
  705. duplicated meta
  706. server down time
  707. spam and site-wide links
  708. link pruning activities
  709. Sponsored links
  710. malware on server
  711. Directory backlink
  712. if unique source
  713. hidden text
  714. by css
  715. longer url with too much parameters
  716. too much levels
  717. adsense abuse
  718. bad usability
  719. bad contents
  720. high bounce rate
  721. short content
  722. short time on page
  723. flash
  724. low quality out-bound links
  725. spamming/stuffing/hiding
  726. spam in-bound links
  727. having too many transactional anchor text
  728. advertising abuse
  729. site wide links
  730. dofollow sponsor links
  731. link selling/buying

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  1. MT

    Ciao, davvero ti ringrazio per qualità di informazioni, anzi di conoscenza, che condividi. Sei un grande!

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